Lisa Morales

CIS 1055-003

*Against: all targeted advertising based on customer purchases

*What is Consumer Targeting?

*Online and offline purchase data

*Supermarket savings cards

*White pages

*Surveys

*Sweepstakes and contest entries

*Financial records

*Property records

*U.S. Census records

*Motor vehicle data

The behavior and likelihood of you purchasing a product targeted through these outlets…

*Automatic number information

*Credit card transactions and credit record

*Phone records

*Product Warranty Cards

*The sale of magazine and catalog subscriptions

*How Exactly Are You Targeted??

1

• Consumer ID

2• Deterministic Demographic Data

3• Probabilistic Demographic Data

4• Product Preference Data

*The Detailed Process of Consumer Profiling

*When did this begin

*Year 2000

*Charles A. Eldering, PH.D.

*Doyle's town PA

*Sold Portfolio yr. 2004

? ?

*How consumer targeting effects

your life…

*Consumer targeting

continued…

Has advertisement companies ever cared about your children?

*Top Companies that Target!

*PRIVACY!

*The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized.

THE 4TH AMMENDMENT & WHAT IT MEANS TO YOU?

*How You Can Avoid Targeting!

*Pay with cash

*Do not give stores your email

*Do not use store cards

*Sensor your computers

No Target Zone

*How You Can Make a

Difference!

*http://www.phila.gov/contact/

*Mail

*Email

*Call

*Contact mayor Michael Nutter specifically here:

mailto:michael.nutter@phila.gov

Contact your community leader!

*References

* "Consumers out in Force against Targeted Online Ads." EurActiv. Web. 17 Apr. 2012. <http://www.euractiv.com/infosociety/consumers-force-targeted-online-ads-news-507597>.

* Eldering, Charles A. "Charles A. Eldering, Ph.D." Technology, Patents & Licensing, Inc. Web. 17 Apr. 2012. <http://www.techpats.com/our-people/charles-eldering-ph-d/>.

* "EPIC - Electronic Privacy Information Center." EPIC. Web. 17 Apr. 2012. <http://epic.org/privacy/profiling/>.

* "The Fourth Amendment." About.com Civil Liberties. Web. 17 Apr. 2012. <http://civilliberty.about.com/od/lawenforcementterrorism/p/4t

h_amendment.htm>.

* "United States Patent Eldering." Web. 17 Apr. 2012. <http://www.google.com/patents?hl=en&lr=&vid=USPAT6298348&id=ib0IAAAAEBAJ&oi=fnd&dq=consumer+targeting+within+stores&printsec=abstract#v=onepage&q=consumer%20targeting%20within%20stores&f=false>.