Lisa Jones Building at UK Recruiter Recruitment Conference 2013

barclayjones.comRecruitment Technology and Social Media for Recruiters

#RecNet

Recruitment TechnologyStrategy 2014

Lisa Jones@LisaMariJonesBarclay Jones

http://www.barclayjones.com/


http://www.twitter.com/lisamarijones




#RecNet

11/11/2013 2

What we do we do well

We use “rec tech” to speed up business process and make recruiters

more competitive

We help recruiters use social media to generate business and source talent




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You need a strategy to succeed




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What are your goals?(or do you just have tactics?)

Do you have a Strategy?

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Option paralysis

Distract the workforce

Demonstrate how easy recruitment is

Make the job harder

Wind up the workforce

Spend lots of money

Tick some boxes

Alternative GoalsWaste time

Increase inappropriate applications

Haemorrhage dataProve how techie the IT dept is




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What are your goals?




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Be innovative

Business growth

Attract internal talent

Be more agile

Brand awareness

Build and manage relevant communities

Challenge the direct hire model

Be more approachable

Goals

Save money

Measure output




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Is there a disconnect between the C Suiteand the rest of the business?

“So I am Chair of the company. I’m totally convinced and I know I need to make the leap. But my staff

seem to be better at this than me”

Have you handed over your keys to the “young’uns”?

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Has the recruitment process changed so much that you don’t

know what it is?




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Too many systems, not enough process?

Do you know what you wanteach stream to do for you?

All the gear, no idea?

Option Paralysis

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Which parts of your business process is recruitment technology good at?




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No Business Process?

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Have you mapped out what works?

Where in your process wouldtechnology “fit”?

The myth of the 30 second placement




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How do you report at the moment?




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It needs to have more than an “export” button

Does your CRM integrate with analytics?Add up cost of playing with numbers

Dump the spreadsheet

Is your CRM your analytics buddy?

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Do you really need to migrate, or do you simply need to re-engage?

When was the last timeyou trained your staff?

How do you reward good behaviour?

Does sales = admin?

Re-engage and Train

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Do you know what you want your technology to do?

Give it a job

Aim high! But be realistic (phones don’tmake placements, people do)

Lack of Expectation?

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Any tech in your business you really rate?




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Was there one before social media?

People and processes makeplacements, not systems

Blend your approach – fix your problem

Assuming there is a silver bullet

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Any tech in your business you’d bin if you could?




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Have you outgrown your tech?

When did you last stand outside of your business and look in?

Did you buy a dud?

It’s not you, it’s me!

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What % of your traffic is mobile?

What % of your traffic is social?




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Forget mobile at your peril

Have a practical social media strategy – stop ticking boxes and get engaged

It’s only going 1 way

Your website is the “be all”

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Takeaways

Get your goals and strategy before you get tactical Stop distracting – get some process Take responsibility – it’s not hard Get analytical Choose kit which solves your problem Have you outgrown your tech? Respect what you have (re-engage and re-train) Have realistic and positive expectations Get jiggy with mobile web and social media!




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Questions??



Lisa Jones Building at UK Recruiter Recruitment Conference 2013

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Transcript of Lisa Jones Building at UK Recruiter Recruitment Conference 2013