Lisa Enckell (Approach) - Getting your App Off the Ground
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Getting your app off the ground Techsylvania, Cluj, May 23, 2016 Lisa Enckell, @enckelli
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Transcript of Lisa Enckell (Approach) - Getting your App Off the Ground
“The act of designing the company’s offer and image so that it occupies a distinct and valued place in the target customer’s mind”
Positioning
1. Your category
2. One competitor
3. Three POPs (points of parity)
4. Three PODs (points of difference)