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LIS 549 U/TU: Intro to Content ManagementFall 2003 * Bob Boiko * MSIM Associate Chair

CM And the Org

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

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How do orgs come to CM?

• A global retailer

• A Fortune 50 technology company

• A non profit portal

• A leading software manufacturer

• A public agency

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A Global Retailer

• Lots of existing systems to integrate

• A major merger to accommodate

• Support for Corp and the stores

• Management confusion (document, content, asset)

• Need to prove ROI to get $

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A Fortune 50 Technology Company

• Enormous diversity of authors

• No enterprise-wide organization

• Lots of existing implementations

• Ownership confusion (IT, Corp, Biz units)

• Need to distribute contribution and publishing

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A Non Profit Portal

• Need to leverage capitol now against running expenses later

• Need to build comprehensive but extensible metadata model

• Have to convert and tag lots of initial content

• Have to envision, build and support true community

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A Leading Software Manufacturer

• Lots of smart people with their own home grown systems

• Lots of outputs and needs for sharing

• Need to create an enterprise representation of content types and their structure

• Need to begin to drive not follow content creation

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

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A Public Agency

• Funding by levy

• Just entering the digital age

• Competing siloed data initiatives

• Want an “Information Commons”

• Religious techies

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

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What’s a CM strategy like?

• Business

• Content

• Technology

• Process

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

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Business

Know where you are at and where you are going

Base it on real business need

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

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ContentKnow your pain

Organize and standardize content

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

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Technology

Move Content

Standardize Input and Output

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

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ProcessPlan before you build before you plan again

Take an enterprise perspective