![Lion’s Share - This Automated System [TAS] · 2020. 7. 29. · Lion’s Share 2 YOU Sponsor. Commission Payouts All commissions with Lion’s Share are paid directly and instantly](https://static.fdocuments.net/doc/165x107/609f376569524c6aac767ce9/lionas-share-this-automated-system-tas-2020-7-29-lionas-share-2-you.jpg)
Lion’s CSR History of Lion Group’s Business ActivitiesLion Toothpowder Charity coupons printed...
2
Plant-derived Lion Laundry Soap (Japan’s first plant-derived soap) Manual on the standard home laundry procedures (Education on laundry procedures) Tooth paste was sold alongside such promotional gifts as picture books in order to help to teach the importance of tooth brushing from an early age Functions added to products in response to people’s needs, as well as awareness of and education about oral hygiene Mass Production (1960s to 1970s) Founding Growth Lipon (Japan’s first fatty alcohol-based synthetic detergent) Lipon F (Earned the top recommendation of the Japan Food Hygiene Association) Contribution to improved hygiene in post-war Japan (1950s) White & White (Development of laminated tubes, which are easy to use) Completion of the Odawara Plant (Reinforcement of the production system) Resposnse to the water environment issues (1960s to 1980s) Promoting oral hygiene / The foundation of social contribution activities Starting educational activi- ties to instill tooth brushing habits in children Expanding the market and devel- oping world-class products Promoted awareness about washing with detergent Contributed to the eradication of parasites with a neutral deter- gent for washing vegetables Responded to the floating bubbles and eutrophication, which occurred in rivers as the use of synthetic detergents became popular Education about cleanliness and measures for the global environment Lion Toothpowder Charity coupons printed on the back of packets (The root of Lion’s social contribution activities) Lion Dental Clinic for Children Murin (phosphorus-free) TOP Dash (From 1896) (From 1913) History of Lion Group’s Business Activities Oral Hygiene Business Culture of Cleanliness and Environmentally-friendly Business Promotion of awareness of hygiene (1891 to 1940s) Lion’s CSR Lion CSR Report 2017 10
Transcript of Lion’s CSR History of Lion Group’s Business ActivitiesLion Toothpowder Charity coupons printed...
-
Plant-derived Lion Laundry Soap(Japan’s first plant-derived soap)
Manual on the standard home
laundry procedures(Education on laundry
procedures)
Tooth paste was sold alongside such promotional gifts as picture books in
order to help to teach the importance of tooth brushing from an early age
Functions added to products in response to people’s needs, as well as awareness of and education about oral hygiene
Mass Production(1960s to 1970s)
Founding Growth
Lipon(Japan’s first fatty
alcohol-based synthetic detergent)
Lipon F(Earned the top recommendation of the
Japan Food Hygiene Association)
Contribution to improved hygiene in post-war Japan
(1950s)
White & White(Development of laminated tubes,
which are easy to use)
Completion of the Odawara Plant (Reinforcement of the production system)
Resposnse to the water environment issues
(1960s to 1980s)
Promoting oral hygiene / The foundation of social
contribution activities
Starting educational activi-ties to instill tooth brushing
habits in children
Expanding the market and devel-oping world-class products
Promoted awareness about washing with detergent
Contributed to the eradication of parasites with a neutral deter-gent for washing vegetables
Responded to the floating bubbles and eutrophication, which occurred in rivers
as the use of synthetic detergents became popular
Education about cleanliness and measures for the global environment
Lion Toothpowder
Charity coupons printed on the back of packets (The root of Lion’s
social contribution activities) Lion Dental Clinic for Children
Murin (phosphorus-free) TOP
Dash
(From 1896) (From 1913)
History of Lion Group’s Business Activities
Oral Hygiene Business
Culture of Cleanliness and Environmentally-friendly Business
Promotion of awareness of hygiene
(1891 to 1940s)
Lion’s CSR
Lion CSR Report 201710
-
Spark
Shokubutsu-Monogatari (Plant Story)
ClinicaAdvantage series
(Promotion of “preventive dentistry”)
Present
Oral hygiene is Lion’s core area of business. Over the years, we have contributed to the improvement of peo-ple’s living habits by developing many products with new functions, and have disseminated accurate informa-tion about oral hygiene.
Response to petroleum resources issues and
resource conservation (1990s)
Dentor Systema series (For prevention of
periodontal disease)
Clinica(For prevention of cavities)
Dentor(For prevention of pyorrhea)
(From 1970s onward)Expansion
Educational activities to make hand washing a habit
KireiKireiMedicated Foaming
Hand Soap
(1990s to 2000s)
Actions to meet increasing needs for disinfectants that came out of
food poisoning cases
KireiKireiMedicated Liquid
Hand soap
Overseas NANOX
Contributing to a clean lifestyle in Asia
TOP SUPERNANOX
Present
TOPHYGIA
LOOK Bath Antimold Fogger
CHARMY Magica
From oral hygiene to systemic health Promotion of “preventive dentistry”
Educational activities for oral health in other Asian countries
Responding to diversifying oral health issues with more scientific research
From the days when notions about cleanliness were less well formed until the present day, through supplying many kinds of detergent, including laundry detergents and soaps, Lion has helped instill a culture of cleanliness in the society. In prod-uct development, we are currently tackling global environmental issues beginning with those relating to water.
Expanded a line of prod-ucts based on plant-
derived materials
Launched medicated soaps and developed educational activities
for children
Response to water resources issues and water use reductions
Overseas KireiKirei
Lion’s origins lie in soap and toothpaste. Since the foundation, we have promoted a cul-ture of cleanliness and oral hygiene by providing useful products, and have driven educa-tional activities and provision of information, thus helping to foster good habits.
Building on these strengths, the Lion Group has been focusing on oral hygiene, cleanli-ness and environmental friendliness, which are of great importance as social issues, as our main business domain.
Lion
's CS
RH
um
an
Rig
hts
Lab
or P
ractice
sT
he
En
viron
me
nt
Fair O
pe
ratin
g P
ractice
sC
on
sum
er Issu
es
Co
mm
un
ity Invo
lvem
en
t an
d
De
velo
pm
en
tO
rga
niza
tion
al G
ove
rna
nce
Lion CSR Report 2017 11
