Linking real and virtual world identities

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Linking real and virtual world identities Muhammad Adnan

description

Linking real and virtual world identities. Muhammad Adnan. Identities of individuals in the real world. Name (Forename & Surname) Socio-economic characteristics of the geographical areas . Most of us also have virtual identities. Email address; s ocial m edia accounts - PowerPoint PPT Presentation

Transcript of Linking real and virtual world identities

Page 1: Linking real and virtual world identities

Linking real and virtual world identities

Muhammad Adnan

Page 2: Linking real and virtual world identities

Identities of individuals in the real world

• Name (Forename & Surname) • Socio-economic characteristics of the geographical

areas

Most of us also have virtual identities• Email address; social media accounts• Harvesting these data has interesting potential

applications• Cyber crime• Cyber marketing

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CACI Email Data

• Total number of records:1,154,116 (2002 - 2008)

• Data fields areTitle, Forename, Surname, Address, Postcode,

Email

• 1,920 records have no name

• 183,000 records have no postcode

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Email data coverage

Page 5: Linking real and virtual world identities

%age of the email data in each Output Area

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Most frequent email domains

hotm

ail.co

m

hotm

ail.co

.uk

yaho

o.co.u

k

aol.c

om

btinte

rnet.c

om

yaho

o.com

ntlworl

d.com

gmail

.com

live.c

o.uk

goog

lemail

.com

msn.co

m

bluey

onde

r.co.u

k

tisca

li.co.u

k

sky.c

om

talkta

lk.ne

t0

50000

100000

150000

200000

250000

hotmail.com 236067hotmail.co.uk 168894yahoo.co.uk 122136aol.com 96743btinternet.com 70213yahoo.com 53410ntlworld.com 47766gmail.com 30657live.co.uk 25133googlemail.com 23720msn.com 23367blueyonder.co.uk 19486tiscali.co.uk 19046sky.com 18777talktalk.net 16970

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What % of the people use their identity as part of their email address

• 546,111 (47%) records had surname as part of the email address• [email protected] (Surname: culliford)

• 307,496 (26%) records had both forename and surname as part of the email address• [email protected]

(Surname: bradshaw ; Forename: john)

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Who use long email addresses ?

• Hispanice, Portugese, and Indians have long email addresses (Average length: 13 characters)

• South Indians have longer email address than North Indians

ANA.ARAUJO3909@HOTMAIL>COM (14 characters)[email protected] (25 characters)[email protected] (17 characters)

[email protected] (18 characters)[email protected] (13 characters)

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Top email domain for each Output Area

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Top email domains against (OAC, 2001)

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Thanks for Listening