LinkedIn Workshop | Making Sense of Social Media

Making Sense of LinkedIn

By Lorri Ratzlaff

makingsenseofsocialmedia.org

About Lorri

• This is what I looked

like when I lost my job that cold rainy Wednesday in January 2011

• Blessing in disguise


About Lorri

• This is me now … on

my journey with social media marketing

•Making Sense of Social Media

is my missionmakingsenseofsocialmedia.org


LinkedIn with Lorri

LinkedIn with Lorri


Tonight We’ll Cover 5+ Steps1. Set Up for Success

2. Grow Your Network

3. Set Yourself Apart

4. How to Use Advanced Search

5. Groups:• List Building• Lead Generation

LinkedIn with Lorri


+ Steps

6. Q & A time


LinkedIn with Lorri

#1 Set Up Your Profile:

• Profile Photo


LinkedIn with Lorri



LinkedIn with Lorri


• Work Experience

• Education

• Contact Information & Location

• Areas of specialization


LinkedIn with Lorri

• Interests & Hobbies

• Awards

• KEYWORD OPTIMIZATION**Understand that the search engines rank the pages and profiles on LinkedIn based on keyword relevance, so don’t go crazy with keywords though – choose maybe 2 or 3

• Create a Vanity URL with your Name


LinkedIn with Lorri

#2 Grow Your Network:

• Different ways to connect

Invite via an email address

Search for people (more in a bit)

Ask for introductions from 1st Connections

Frank is a friend of mine on Facebook, but we’re not yet connected on LinkedIn.

Step 2: choose your mutual connection to be introduced through, and write a note that won’t be ignored.

Step 1: dropdown arrow has “get introduction”


LinkedIn with Lorri

#2 Grow Your Network:

• Different ways to connect Join Groups and invite to connect (2nd

connections and after)


LinkedIn with Lorri

#3 Set Yourself Apart:

• Using Content

Make an emotional connection through

story & powerful graphics

Posts

Consistency is key!


LinkedIn with Lorri

#3 Set Yourself Apart:

• Using Content

PublicationsRyan Roslansky, Head of Content Products at LinkedIn: “…we

want LinkedIn to be the place where members can become

productive, successful professionals – not just when you’re trying

to find a job, or search for another person.”


LinkedIn with Lorri

#4 Use Advanced Search:

• LinkedIn is DRIVEN by search


LinkedIn with Lorri


LinkedIn with Lorri

#5 The Secret Sauce of

LinkedIn: GROUPS

• You can join up to 50 private groups, ensure

that YOUR best clients participates

• You can participate, without being a

member, in as many OPEN* groups as you

would like


LinkedIn with Lorri

• Offer VALUE to your groups ( )

TIP: For the first few weeks participate in

existing topics & conversations before

starting your own. People need the

opportunity to get to K L & T you


LinkedIn with Lorri

• After this waiting period, NOW start sharing YOUR content & links a MAXIMUM of 2X per week.

TIP: Any more and you could be considered “spammy” and get booted out of the group


LinkedIn with Lorri

• Creating your OWN Group is GOLD You are allowed to privately email

members of your own group once per week (offering them whatever value you decide or driving them wherever you would like!)


LinkedIn with Lorri

• Creating your OWN Group is GOLD LinkedIn opt-ins convert two to three

times BETTER than other lead generation sources (source Randy Schrum, LinkedIn Expert www.randyschrum.com)


LinkedIn with Lorri

LINKEDIN GENERAL TIPS:

Post during the work day, Monday to Thursday as LinkedIn is relatively abandoned during the weekends.


LinkedIn with Lorri



LinkedIn with Lorri


The best time of day to post discussions is between 8am and 9am EST. *

*As a member of a LinkedIn group you choose to either receive daily or weekly digest emails from LinkedIn on that specific groups activity. Ninety percent of the time when posting between 8am and 9am EST your content will be featured in the daily digest email.

Know your Target Market


LinkedIn with Lorri


I can most easily be reached online:

facebook.com/makingsenseofsocialmedia twitter.com/lorriratzlaff ca.linkedin.com/in/lorriratzlaff

Other contact information:info@makingsenseofsocialmedia.orgmakingsenseofsocialmedia.org604.852.0695

How to Reach Me

Making Sense of Social Media

By Lorri Ratzlaff


LinkedIn Workshop | Making Sense of Social Media

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Transcript of LinkedIn Workshop | Making Sense of Social Media