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LinkedIn

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Wie ben ik?

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Agenda

• What is LinkedIn?

• Your Profile

• Your Connections

• Start communicating

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What is LinkedIn?• On-line business networking portal

• Based upon the premise of Six Degrees of Separation

• However, LinkedIn uses only three degrees in its model

• Can also be used as:• Business e-mail address book• Substitute on-line resume• Professional marketing brochure• Job research tool (bi-directional)… and more.

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LinkedIn Demographics 2011

Source: http://wp.me/s1ioD7-53

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Top 10 Countries

Source: http://wp.me/s1ioD7-53

| 7Source: http://wp.me/s1ioD7-53

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Creating a profile

• Post a photo

• Add previous work experience

• Include education

• Seek recommendations

• Start making connections!

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Profile tips

• Use your resume as a starting point – but don’t cut and paste

• Focus on the benefits you provide to clients

• Be sure to include specializations - they help you stand out

• Include most professional experience – even if it doesn’t relate to what you do now

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Assignment 1Complete your profile

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Feedback on profiles

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The power of three degrees

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Your Network Power of Three Degrees

WNO

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Your Connections

• College friends

• (Former) clients

• Referral sources

• (Former) colleagues

• Neighbors and friends

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Get Connected!

• Strive for 50+ connections in first month

• Only connect with people you have met

• The more connections you make, the more value you

will get out of it

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Do your homework

• Study your connections’ connections – ask for introductions

• Read their status updates

• Post your own status updates

• Ask and Answer questions

• Spend 10 minutes per day on the site

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Status updates

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Groups

• Join groups of your

interest

• Participate in the

discussion

• Create your own

group

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Assignment 2Grow your network

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Promote and attend Events

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Connect with other sites

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Assignment 3Add applications to your profile

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Time Drain or Strategic Tool?• How much time do you spend networking

IRL?

• How do you keep track of your contacts now?

• How useful would it be to research a prospect or contact’s background before meeting them?

• How much time would you save if a LinkedIn contact connected you with the right partner at the right firm without you having to leave your desk?

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Social networking etiquette

• Be professional

• Only connect with people you’d recommend

• Seek to give rather than to receive

• Engage – social networking involves give and take

• Don’t divulge client names

• Just assume that everything you post online is

public

• Don’t brag but do self-promote

• When in doubt, don’t.

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Summary

Contact++

RespectReward

=with

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Questions?

Ask them in the JongDelft group