As the commercial pressures and workloads tighten it gets increasingly difficult to reach the person you need. Traditional methods of standalone marketing are losing impact.

With the constraints of nonchargeable time and work pressures LinkedIn© is an excellent way to reach the people you need, quickly and professionally.

Working with the people you know to get to the people you want to know.

LinkedIn© gives you another way, a better way, a way to identify the right person and the connections you need to get introduced to them.

Let one of our highly professional trainers with years of experience and a guide you and share best practice tips that will work for your firm.

Course Overview:

• LinkedIn© - What is it all about and how to make it work for you in your role.

• Comparison between LinkedIn© and face to face networking.

• Overview of all of the functionality.

• How to set up your account and make the most of what it offers.

• Review of the search functionality on the biggest live database of businesses and professionals.

• How to find and research the people, businesses and connections you need.

• Find work groups of interest.

• Participation is the key.

LinkedIn© Trainingunlockingsocialnetworking.com by Insight

“In half a day, we will teach you and your staff how to unlock the power of LinkedIn©.”

James Potter Senior LinkedIn© In Trainer

www.unlockingsocialnetworking.com by Insight

Half day LinkedIn© training exclusively for your firm

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CPD25YrsTRUSTED FOR OVER

You will learn to• Edit and personalise your profile.

• Use powerful psychological approaches to develop your network and to add connections.

• Connect – who with and how.

• Make and receive introductions professionally.

• Search for the businesses and people you seek.

• Find, join and work within groups.

• Be recognised as an expert.

• Gain or give recommendations.

• Build your network, to leverage it to develop new relationships, to better understand colleagues and clients.

• Use best practice approaches to social media and online networking, the etiquette and the paths to success.

• Have LinkedIn© email you easy to reach potential clients.

The course empowers you with a broad awareness and understanding of the key functions, the tasks and makes LinkedIn© a high value toolset that affects you, your future and your bottom line. The training is delivered as a half day course in house specifically for up to 20 people.

The only prerequisite is that you sign up for a LinkedIn© account before you come. To get the best from the training it is ideal if attendees can access their LinkedIn© account on-line but a set of notes are provided.

The investment for this exclusive half day session is just £1,850 plus expenses, this includes a short conversation of around 45 minutes to ensure focus is appropriate and references pertinent, all materials and workbooks and notes. It will give you and your team the awareness and understanding you need to make the most out of LinkedIn© for your practice.

James Potter

One of our senior LinkedIn© advisors and networking specialists, James (also known as The LinkedIn© Man) was originally destined for a career in accountancy when in 1986 he discovered networking and sales. He went on to learn four different sales methodologies along with a passion for various other professional disciplines. James has a unique understanding of LinkedIn© and its use for accountants. His experience spreads from smaller firms through to multinational corporations and a number of professional bodies in the UK. James focuses on the tactical skills needed to succeed when networking and how to get the most out of LinkedIn©, the world’s largest online, professional, business network.

Senior LinkedIn© Trainer

www.unlockingsocialnetworking.com by Insight

Company profiles are the corporate entities of your organisation and its services, which the employees associate with. In excess of 1,000,000 companies have profiles within LinkedIn© and it is essential that they reflect the values and value of the brand.

We will create your unique profile which will maximise the functionality and provide impact. Making your propositions and brand enhance the browsers insight, raise the value perception and capitalise on client’s positive feedback. A good company profile gets you past scrutiny, recognises your position as a market leader and ultimately gets you the success you want.

Let us write your LinkedIn© company profile

Your company profile will include the following:

• Create a high impact company profile that demonstrates your values, and your brand - the value that you share with clients.

• Ensure your company profile is secured to prevent unauthorised tampering and amendments.

• Add an appropriate professional brand logo (or services logos) from your library.

• Embed suitable YouTube videos to products and services.

• Create promotional links and contacts, as appropriate.

• Work with an internal contact to ensure “invites to recommend” are sent appropriately to endorse products and services.

• Link to website pages that reflect the business.

This is created at your site, tailored to your specific marketing messages, themes and content at a half day session. The cost for the creation of a single company profile on LinkedIn© would be £950.

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CPD www.unlockingsocialnetworking.com by Insight

Personal Profiles – Creating profiles to be proud of

The individual’s personal profile is the foundation in the world of LinkedIn©.

A great personal profile produces the platform to grow from; it underpins you and your personal brand. If someone wants to find your areas of interest or business do you make it easy for them to find you and buy from you? Do you use the right key words? Does your profile reflect your local standing in the community and accountancy profession?

If it is not representative of your value it will limit the chances of success by giving the wrong message or worse still no message at all.

Using our senior LinkedIn advisor James is an expert on LinkedIn©, with over 130 recommendations, and can create profiles with impact, making your values, personal brand and your professional value to clients obvious.

A good profile gets you connected, gets you noticed and ultimately enables the success you want.

This is a one off service creating an attractive, compelling profile using your existing profile as a starting point and curriculum vitaes (where available) to create profiles within Microsoft Word. This is followed by a telephone interview to collect further insights about you, your brand and your value.

Removing the problem of what to say, how to say it and saving the business chargeable time.

It will:

• Create a high impact profile that enhances your presence.

• Demonstrate your values, value and reflect your brand.

• Craft sections of your profile that reflect their expertise, skills, your experience and the value that you share with clients.

• Add an appropriate professional photograph from your library.

• Get your profile towards 100% complete.

• Add applications that work for you.

• Integrate with Twitter, if appropriate.

• Link to website pages that reflect the business.

This enables you to broaden your network, work it more efficiently and to get the connections, engagement and business you seek from within LinkedIn©.

The closure process for each profile will be a telephone coaching session for 30 minutes. You can then use it to populate your LinkedIn© profile without exposing any individuals password or login details externally.

Cost per LinkedIn© profile offsite with a brief telephone interview prior to creation is £600. We also offer an onsite service at additional cost.

www.unlockingsocialnetworking.com by Insight

Digital Marketing Consultancy & TrainingBespoke training and consultancy for firms looking to develop, strengthen or grow their online marketing efforts. Delivered by the leading expert on digital marketing, your programme will be focused towards your specific requirements and individual situation. It can cover any of the various internet marketing channels (including SEO, PPC, Email, Social etc) what the future holds and how to develop and implement your own digital marketing campaign for your firm. It can cover any combination of the following:

“Our senior management team first heard David Oliver and the Insight team in Paris with 80 other accountants at an international convention. Their ability to present with passion and inspiration and their ability to combine online and offline marketing for proven results means, I have no hesitation in recommending David Oliver & the Insight team for firms that are looking to grow.”

Rakesh Shaunak - Principal

MacIntyre Hudson

• Digital marketing uncovered

• Search engine optimisation (SEO)

• Google Analytics

• Affiliate marketing

• Social media marketing including Facebook, LinkedIn and Twitter

• Pay Per Click Marketing

• Online PR & Brand Reputation

• Future Marketing Trends

• Email Marketing

• Digital Marketing Planning

John Braithwaite

Head of Digital Marketing, John is a leading authority on how professional service firms can maximise the impact of web-based marketing. John leads pioneering new approaches to digital marketing and social networking for accountancy firms. He has embraced and developed unique design concepts, effective PPC campaigns, LinkedIn© and much more. He is highly regarded by many successful firms as someone with great experience. He offers a unique insight into generating great quality customers online.

Senior Digital Marketing Trainer

www.unlockingsocialnetworking.com by Insight

“I have heard David Oliver a number of times presenting to lawyers, accountants, and finance professionals. His content is practical, his principles easy to implement, and his delivery inspiring.”

“David Oliver is both a powerful presenter of material but also.... and more importantly to me, his work has made a significant difference to our business. It has depth and can be practically applied... but most of all it produces results.”

“I must admit that I was very sceptical to start with but this session was amazing. I have picked up so many nuggets of information. I will definitely be attending more Insight events – thank you for a great workshop.”

“A very informative, thought provoking event. I am leaving here with many ideas that we are looking forward to implementing.”

“The session was really helpful in understanding how LinkedIn and Facebook works was not aware of how many pages can be generated automatically and stay empty.”

“An essential and must attend event for any firm looking to grow in the continually evolving digital age.”

“Very enjoyable and informative event – lots of ideas to take away.”

Contact us

UK 0800 803 0826 Europe +44 (0)1256 896239 USA 1-(800)-542-0602

www.unlockingsocialnetworking.com by Insight