LinkedInTop10Tips

Essen0als&Advanced

Createdandpresentedby:JoyceSullivanSocMediaFin,Inc.January26,2016

@JoyceMSullivan@SocMediaFin@ProfJoyceSull

The Five Questions ~ ①  Brand

② Message

③  Audience

④  Tool

⑤  Journey

① Who are you?

② What do you have to say?

③ Who are you trying to reach

④  How do they want to be reached?

⑤  Once you connect, what’s your plan?

@JoyceMSullivan

The5ques'ons℠-withyouranswers

1.Whoareyou?

2.Whatdoyouhavetosay?

3.Whoareyoutryingtoreach?

4.HowdotheyWANTtobereached?

5.Onceyouarereadytoconnect,thenwhat?

The5ques'ons℠

1.Whoareyou?Employee,business-lineowner,industryexecu0ve,wealthmanager,privatebanker

2.Whatdoyouhavetosay?

Greatskills,greatproducts,excellentcompanytoworkwith,outstandingservice

3.Whoareyoutryingtoreach?

Hiringmanager,currentcustomer,newcustomer,industryleaders,compe0tors

! Email(homeorwork)! Voicemail! Phonetext! LinkedIn! TwiYer! LinkedIn! Facebook! InPerson! Otherpublicorprivatemessages

The5ques'ons℠

4.HowdotheyWANTtobe

reached?...Ornot.

5.Onceyouarereadytoconnect,

thenwhat?

What’syourplan?Howdoyoudevelopmeaningfulconnec0onswhilenaviga0ngthe

worldofonlinecommunica0ons?

Top Ten Essentials

①  Professional Photo 60%+ improved connection results

②  Functional Title improves search engine optimization (SEO)

③  Custom weblink your personal web site link / email footer

④  Connections 200+ = greater 1st 2nd 3rd connection depth

⑤  Photo Visibility Make available to Everyone

⑥  Summary Pick one: 1st or 3rd person voice

⑦  Education, Experience: The core of who you are

⑧  Awards, Publications: Unique and distinguishing

⑨  Interests Interests outside of work

⑩  Groups Leveraging group connections

LinkedIn – The Essentials ①  Name ②  Professional Photo ③  Functional Title ④  Background photo

⑤  Location ⑥  Industry

⑦  Custom weblink ⑧  Connections ⑨  Photo Visibility ⑩  Education 11  Experience 12  Summary 13  Endorsements 14  Recommendations

15  Awards 16  Publications 17  Patents 18  Interests 19  Groups

Adjusting what’s Under the Hood Edit Your Profile

Hover cursor over profile and the ‘pencil edit icon’ will appear

Adjusting what’s Under the Hood Edit Background

Hover cursor here: ‘Edit background’ will appear

Adjusting what’s Under the Hood Edit Photo Visibility

Adjusting what’s Under the Hood Edit Public Profile Visibility

Adjusting what’s Under the Hood Public Profile Visibility

Adjusting what’s Under the Hood Your Public Profile Settings

Now that you’ve got the essentials,

Here are TOP TEN tips for - engaging

- sharing your voice - getting introduced

- being generous

Sharing Your Voice 1. Share an update

Create a status update to share with your 1st degree connections: 140+ characters intro with web links and connection mentions

Sharing Your Voice 1. Share an update

Create a status update to share with your 1st degree connections: 140+ characters intro with web links and connection mentions

Sharing Your Voice 1. Share an update

Create a status update to share with your 1st degree connections: 140+ characters intro with web links and connection mentions

Sharing Your Voice 2. Comment on an article and mention others

Include weblink to article; LinkedIn displays photo and beginning of article; add your own comment above story for engagement

Sharing Your Voice 3. Share video, add your comment, invite others to

engage

Sharing Your Voice 4. Be generous. Share your connections’ successes

Sharing Your Voice 5. Publish a Post

LinkedIn’s blogging platform

Sharing Your Voice 6. Create your draft

Sharing Your Voice 6. Publish Your Article + Alert Your Connections

Warm Introductions 7. Mining Your 1st Degree Connections

for 2nd Degree Introductions

Advanced Tips 8. Use Keywords to Find 2nd Degree Connections in

your areas of interest

Advanced Tips 9. Set up Slideshare, Share your Presentations,

include in your LinkedIn Profile Sections

Slideshare presentation can be featured in your LinkedIn http://slideshare.com/joycemsullivan

10. Be generous

- refer a friend -write a recommendation

- share another’s post - listen

- be kind

Do the next right thing It comes full circle

~ the world is listening ~ they will remember your kindness

~ and will open doors for you

SocialMediaStrategyPrograms

o Branding–personalandprofessional

o LinkedInprofilebrandingandrelaunches

o Socialmediatrainingandstaffdevelopment

o Keynotespeaker–company&industryevents

Visit us >SocMediaFin.com

@JoyceMSullivan

https://youtu.be/1npHLVuyviE

Thank you! LinkedIn: http://linkedin.com/in/joycemsullivan

Twitter: @JoyceMSullivan @SocMediaFin @ProfJoyceSull

Instagram: @JoyceMSullivan http://instagram.com/joycemsullivan

Slideshare: http://www.slideshare.net/joycemsullivan

About.Me http://about.me/joycemsullivan

Email: info@socmediafin.com

@JoyceMSullivan

LinkedInTop10Tips

Essen0als&Advanced

Createdandpresentedby:JoyceSullivanSocMediaFin,Inc.January26,2016

@JoyceMSullivan@SocMediaFin@ProfJoyceSull