LinkedIn Speaker Series:

Nancy Duarte

It All Starts With An

IDEA!

IDEAS Are The Most Powerful Tool In Business

To Communicate Those Ideas

To Others We Need STORIES

1.Build The Structure Of Story

>> Beginning

>> Middle>> End

WHAT IS ?

WHAT COULD BE ?

ESTABLISH THE STATUS QUO

“WHAT IS”

Establish Credibility With Your Audience

CONTRAST “What Could Be”

With“What Is”

Move BACK FORTH

Between“What Is”

&“What Could Be”

Communicate And Draw Them

Towards The Alluring Future

2.Understand What

Will Resonate

Use Signals

Which

Resonate

With

Your Audience

iPhone Launch 2014

STEVE JOBSUsed His

HeightenedSense Of

WHAT COULDBE

To ConnectWith Audience

Martin Luther King’s Famous

I HAVE A DREAM Speech

He Used the Lincoln Memorial StatueWhere He Delivered His Speech

As A Symbolic Way To

Resonate With The Masses

3.Imagine And Poetically

Describe An

Amazing Future

Take A Step Back From Current Reality

Use Prophetic Imaginatio

nFor

Better Future

Craft Your Words And

Give Your Audience The Space To Dream

Summary

• Give your story a structure.

• Symbolize to make it resonate.

• Use effective tools to convey your idea.

• Emphasize the alluring future.

Few last words

• Be at your natural place because you want your audience to resonate with your idea and be comfortable with it.

• Be confident. What you say is what they interpret!