Publisher OfferingsLinkedIn Today, Pulse, SlideShare

Summer 2013

“Why LinkedIn is a Sleeping Giant of Publishing…”

- Digiday 2/18/13

http://bit.ly/WR7u82

“The trend among social networks to produce original content often ends badly … other big services, from Facebook to YouTube, are going wrong – or, in the case of LinkedIn, going right…”

- paidContent 4/27/13

http://bit.ly/162c3RR

LinkedIn Content Properties

LinkedIn Today with Channels

SlideSharePulse

The news and insights professionals need to

be more informed

Leading news reader and mobile content distribution platform

The world’s largest community for sharing professional content

1 23

Table of Contents

I. Overview of LinkedIn company and audience

II. Overview of LinkedIn content products

III. LinkedIn Today / Channels

IV. Pulse

V. SlideShare

VI. Resources

***19

170M+

Unique monthly visitors

Languages

11.1B

Page views per month

200Countries

Use LinkedIn 5X more to discover professional content and insights than use our job properties (2)

Are 2X more likely to trust information from LinkedIn than from competitors (1)

Follow companies and publishers for professional insights

Our members:

Connect your brand to our audienceWe’ve got the world’s largest network of high-quality, engaged professionals who crave content and insights

225+ MILLIONREGISTERED MEMBERS

Sources: 1. LinkedIn Internal study – Audience 360; 2. LinkedIn internal data, September 2012

6

Identity & NetworkLeverage signals from members’ identity, behavior and network to personalize discovery

+ContentProcure professional content from the most relevant sources globally

InsightsDeliver the right content at the right time to the right professionals

EverywhereAcross every device and platform that our members use

Vision: The Definitive Professional Publishing PlatformProfessionals contribute to the body of business knowledge via publishing, commenting, curating and sharing

We want to be the definitive professional publishing platform where professionals can:

Updates, comments, presentations

Influencers, Groups, news, Company Pages

Share, like, comment

How Content Appears on all LinkedIn Properties

Across all devices & platforms…

Homepage News Module Today / Channels Groups

Top Headline Emails

Pulse

Network Update Stream

Profile Pages

Company Pages

SlideShare

9

LinkedIn Today with Channels

Value to Publishers

Increased content distribution

Referral traffic

Exposure and brand awareness amongst LinkedIn’s high quality audience

Access to unique data and insights via plugins and APIs

LinkedIn offers content publishing partners a host of benefits

11

LinkedIn Today

http://www.linkedin.com/today/

The refreshed LinkedIn Today with Channels makes it easier for members to

Discover and Shareprofessional news and insights.

Launched May 2013

Channels on LinkedIn Today• Broad topic areas cover multiple

industries and professional sectors • Surface LinkedIn Influencer content

and news articles from strategic publishing partners shared via the InShare plugin, as well as SlideShare presentations

• Follow a Channel see updates in the Homepage

• Channels tab on new LinkedIn Today page: http://lnkd.in/channels

LinkedIn Share Tools - InShare plugin and Share API

http://linkedin.com/publishers

1 2

Select publishers using LinkedIn Share

Sharing interface – desktop web (via InShare plugin)

Article can be shared as a

status update

Or shared directly with connections

Or shared with a group

Sharing interface – mobile web (via InShare plugin)

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Sharing interface – mobile apps (via Share API)

Associated Press iPhone app

TechCrunch iPad app

In October 2012, LinkedIn was the #1 high-quality traffic source for Business Insider, with longer visit duration than any other site.

Julie HansenPresident/COO, Business Insider

Example: LinkedIn Share on Business Insider

http://www.digiday.com/publishers/business-insiders-linkedin-strategy/

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ary

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100000

200000

300000

400000

500000

600000

700000

800000

900000

Case Study: LinkedIn Share on Business Insider

Since adding the InShare button and the launch of LinkedIn Today, LinkedIn referral traffic to Business Insider is up over 50x

Referral Visits from LinkedInto Business Insider

LinkedIn is driving traffic and engagement for publishers

Mike Rodov,

Director of BD

Seeking Alpha

MG Siegler

TechCrunch

“LinkedIn users have very high page views per visit compared to our other distribution partners”

“Yes, LinkedIn, the professional social network ... is now by far our 2nd biggest referrer of social traffic.”

Bruce Upbin, Managing Director, Forbes: "LinkedIn, man. Big wet smack to you. You are a traffic driver par excellence."

Andrew Lipsman, VP Industry Analytics, comScore: “the trend you’re honing in on, and that I see, too, is a lot more ‘InSharing’ going on now, which I think has to do with LinkedIn’s effort to turn its network into less of a utility and more of a content site.”

LinkedIn is driving traffic and engagement for publishers

In October 2012, LinkedIn was the #1 high-quality traffic source for Business Insider, with longer visit duration than any other source.

Liz Heron

Editor, Emerging Media

Wall Street Journal

“Since the launch of LinkedIn Today, Mashable has seen growth in both visitors and engagement from the LinkedIn community."

“CNET has seen extraordinary increases in LinkedIn traffic -- up to a tenfold increase!  And these users visit our site more frequently than our site avg."

Meghan Peters

Community Manager

Mashable

Mark Kaufman

Former AVP Audience Dev

CNET

“Traffic from LinkedIn to BBC News jumps tenfold in six months.”

Sarah Marshall

Journalism.co.uk

LinkedIn Share drives high click-backs to publishers

For every article a user "shares" with her network, LinkedIn drives an average of 1.5 clicks back to the publisher. "That is better than the average across all of our networks, of about 1.1 clicks, and is about as effective as Twitter.” Greg Cypes – Director of Product, AddThis

“Linkedin Share is disproportionately powerful given the size of the network because "people care much more about what they're sharing [on Linkedin]," Cypes says. You can share all kinds of random nonsense on Facebook and Twitter -- and no one cares, or remembers. On LinkedIn, however, your future bosses and employees are watching. People think before they share.”

Linkedin's 'Share' Button: Here's The Secret Behind Its Disproportionate Power In Social MediaSource

Source Social Media Smackdown: LinkedIn vs. Twitter

Roughly speaking LinkedIn shares generate 4 – 5 x more traffic to my Inc.com articles than tweets, Facebook likes and Google +1s combined.

ANNOUNCING…

Pulse

Worlds largest professional network on the internet

Leading news reader and mobile content distribution platform

Helping you discover and share professional knowledge from anywhere, on any device

Elevating daily media consumption to foster informed discussion

• Join over 750 of the world’s leading publishers and expand your audience on Pulse. Our content catalog features a diverse range of interest categories, allowing users to easily discover your content and publishers to grow their readership.

• We’re actively looking for partnerships with publishers of all sizes, so submit your site to Pulse now

How Publishers Can Leverage Pulse

A company

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Leverage the power of two unique platformsDiscover people through content and content through people

• Binding LinkedIn and SlideShare accounts unlocks distribution potential

• (1) Alert your LinkedIn network when you upload and share content on SlideShare

• (2) Add SlideShare content to your LinkedIn profile

1

2

Countries

Resources

Share button code for web and mobile: https://developer.linkedin.com/publishers

Add LinkedIn share into your app:1) https://developer.linkedin.com/documents/share-api 2) https://developer.linkedin.com/documents/authentication

LinkedIn Today / Channels

Pulse

SlideShare

Set up a Company Page to attract and engage followers:http://marketing.linkedin.com/company-pages/

Additional questions? E-mail publisher@linkedin.com or if you would like more information about our API / plugin toolkit

Additional questions? E-mail content@pulse.me if you do not find the information you need in this document

Additional questions? E-mail editor@slideshare.com if you do not find the information you need in this document

Publisher submission FAQhttp://blog.pulse.me/pubfaqSubmit your site to Pulse here

SlideShare 101 http://www.slideshare.net/about

Thank you!