LinkedIn Publisher Toolkit - Plugins and APIs
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Transcript of LinkedIn Publisher Toolkit - Plugins and APIs
Publisher Offerings – plugins and APIs
Spring 2014
Table of Contents
I. Overview of LinkedIn company and audience
II. Overview of LinkedIn content ecosystem
III. InPlatform (core elements):
InShare Plugin / Share API and LinkedIn Today
Member Profile plugin
Company Insider
Sign In with LinkedIn
InPlatform (other):
Full Member Profile
Company Profile
Recommend button
IV. APIs: Groups API
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***19
187M+Unique monthly visitors
Languages
10.6BPage views per quarter
200Countries
Use LinkedIn 5X more to discover professional content and insights than use our job properties (2)
Are 2X more likely to trust information from LinkedIn than from competitors (1)
Follow companies and publishers for professional insights
Our members:
Connect your content to our audienceWe’ve got the world’s largest network of high-quality, engaged professionals who crave news and insights
277+ MILLIONREGISTERED MEMBERS
Sources: 1. LinkedIn Internal study – Audience 360; 2. LinkedIn internal data, September 2012
Publisher Tools
The InPlatform Full information at Developer.LinkedIn.com
LinkedIn Share Tools - InShare plugin and Share API
LinkedIn.com/Publishers
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Select publishers using LinkedIn Share
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“Example: InShare Plugin on Quartz
As we’ve built Quartz over the last 14 months, LinkedIn has been an important partner.
Compared to other traffic sources, visitors referred from LinkedIn read more articles per visit to our site and have a higher frequency of returning.
Kevin DelaneyEditor-in-chief and co-founder, Quartz (the global business news site of Atlantic Media)
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Example: LinkedIn Share on Business InsiderLI Share button at the top of articles
Since Jan 2011, referral trafficfrom LinkedIn is up over 50x
Referral Visits from LinkedInto Business Insider
LinkedIn is driving traffic and engagement for publishers across the web
Mike Rodov, Director of BDSeeking Alpha
MG SieglerTechCrunch
“LinkedIn users have very high page views per visit compared to our other distribution partners”
“Yes, LinkedIn, the professional social network .. is now by far our 2nd biggest referrer of social traffic.”
Bruce Upbin - Managing Director, Forbes. "LinkedIn, man. Big wet smack to you. You are a traffic driver par excellence"
Andrew Lipsman, VP Industry Analytics, ComScore “the trend you’re honing in on, and that I see, too, is a lot more ‘insharing’ going on now, which I think has to do with LinkedIn’s effort to turn its network into less of a utility and more of a content site.”
LinkedIn is driving traffic and engagement for publishers
“Traffic from LinkedIn to BBC News jumps tenfold in six months.”
“Average monthly referrals from LinkedIn have quadrupled in the third quarter, compared to the first quarter of 2011.”
Sarah MarshallJournalism.co.uk July 15, 2011
Raju Narisetti, Former Managng EditorWashington Post
“Since the launch of LinkedIn Today, Mashable has seen growth in both visitors and engagement from the LinkedIn community."
“CNET has seen extraordinary increases in LinkedIn traffic -- up to a tenfold increase! And these users visit our site more frequently than our site avg."
Meghan Peters, Community ManagerMashable
Mark Kaufman, Former AVP Audience DevCNET
LinkedIn Share drives high clicks back to publishers
“For every article a user "shares" with her network, LinkedIn drives an average of 1.5 clicks back to the publisher. "That is better than the average across all of our networks, of about 1.1 clicks, and is about as effective as Twitter,“ Greg Cypes – Director of Product, AddThis
“Linkedin Share is disproportionately powerful given the size of the network because "people care much more about what they're sharing [on Linkedin]," Cypes says. You can share all kinds of random nonsense on Facebook and Twitter -- and no one cares, or remembers. On Linkedin, however, your future bosses and employees are watching. People think before they share”
Linkedin's 'Share' Button: Here's The Secret Behind Its Disproportionate Power In Social MediaSource
Source Social Media Smackdown: LinkedIn vs. Twitter (Inc. Magazine)
Roughly speaking LinkedIn shares generate 4 – 5 X more traffic to my Inc.com articles than tweets, Facebook likes, and Google +1s combined.
Sharing interface – web (via InShare plugin)
Articles can be shared as updates…
Or shared directly with connections.
Or shared with groups…
Sharing interface – mobile web (via InShare plugin)
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Sharing interface – mobile apps (via Share API)
Associated Press iPhone app
TechCrunch iPad app
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Sharing interface – HTML5 web apps
Publisher Tools - Plugins
Member Profile Plugin
Member Profile Plugin on Forbes “30 Under 30”
http://www.forbes.com/special-report/2011/30-under30-12/30-under-30-12_finance.html
Member Profile Plugin on AOL
Company Insider Plugin
Logged-Out experienceUsers will be able to see: (i) see how many employees are on LinkedIn from a given company (ii) new hires at the company (iii) job changes.
Users will be presented with a “Login with LinkedIn” button so they can see their LinkedIn network (1st->3rd degree connections) at a company.
Logged-In experienceIn addition to the functionality in the Logged-Out experience, users will be able to see their LinkedIn network at a given company.
Users can “follow” a company on LinkedIn directly from the plugin
Company Insider on Fortune
Company Insider on CNN – Most Powerful Women
http://money.cnn.com/magazines/fortune/most-powerful-women/
Company Insider on CNN – Fastest Growing Companies
Sign In With LinkedIn
Give users an easy way to sign in to your site, while gaining valuable profile information you can use to enhance their experience. Profile info passed to site (e.g. title, industry, location, education history)
Intuitive and seamless user experience with upside of rich, personalized experience
Easy integration – Javascript-based, in-browser experience
Access to the JS API is currently available on our Developer Site
Granular member permissions – get user’s email ID
Example publisher use cases:
1) User registers for a [site] with their LinkedIn credentials. Reduce friction to new account creation.
2) User posts a comment on a [site] article and shares the comment back to LinkedIn, inducing a viral loop.
Comment AND article easily shared back to LinkedIn and displayed in update feed
User authenticates with LinkedIn to post comment
Comment is displayed on article with user LinkedIn photo
Sign In With LinkedInArticle Commenting Use Case
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Sign In/Comment with LinkedIn: LiveFyre on TechCrunchPublishers using LiveFyre can integrate LinkedIn commenting
Sign In With LinkedIn example - GigaOmSign in and comment on an article with your LinkedIn identity and photo
http://gigaom.com/cloud/5-real-world-uses-of-big-data/#
Sign-In and Comment with LinkedIn – Time.com
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Via
Sign In With LinkedIn example - Variety
Variety recently hosted its Venture Capital & New Media summit, a conference that featured leading personalities of the entertainment industry. Potential registrants could use Sign in with LinkedIn to view speakers’ LinkedIn profiles and see how they are connected.
http://www.variety.com/events/2011/venture-capital-new-media-summit/
Sign in to see how you are connected to
conference speakers
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“By implementing Sign in with Linkedin, Variety was able to engage potential registrants by creating a sense of community around the conference. It was an excellent tool to further market the conference and display the true caliber of our speakers.
“Jae PaikDirector of Web Development at Variety
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Other Plugins
Company ProfileBring LinkedIn company profiles to your site to display key company information at-a-glance
Make your site content richer by showing the summary, location, logo, and number of employees for companies featured on your site.
Also, help users discover who they know at a company and enable them to track news and insights by using the follow button.
Company Profile Plugin on AOL
Company Profile Plugin (AOL) in-line with text
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Follow Company Add the Follow Company button to your website to build more followers of your LinkedIn Company Page
Full Member ProfileBring full LinkedIn profiles to your site to display a person’s professional background at-a-glance
Make your site content richer by showing the summary, work experience and educational background for people featured on your site.
Also, enable users to easily discover who they know in common, send a message, or establish a connection.
Groups API
Get Group Discussions by Popularity and Recency Get My Group Memberships Get Suggested Groups Join a Group Post new group discussions Comment, like and follow group discussions Establish connections with other professionals
LinkedIn Groups API: Professional Engagement Anytime, Anywhere
https://developer.linkedin.com/apis#groups
Groups API - Citi
Citi website with Groups API: https://www.citibank.com/womenandco/info/connect.jspLinkedin Group: http://www.linkedin.com/womenconnect
Summary of Tools Currently Available
Add a Share on LinkedIn button to your articles and posts
Build a Company page and attract followers
Get the code at www.linkedin.com/publishers
Build a page hereConsider adding a prominent call-to-action on your site (eg. AOL Small Biz) You can find these and other buttons on our logo page
Add a Login with LinkedIn button to your siteGet the code at http://developer.linkedin.com/community/jsapi
Summary of Tools Currently Available
Add the Company Insider and Profile Plugins to article pages
Company Insider allows readers to see how they are connected to companies mentioned in articles
Profile widget displays a person’s public profile on hover-over. Especially useful for publications with articles mentioning company executives
All developer resources (API documentation, FAQ, support forums) are located at http://developer.linkedin.com
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Share button code for web and mobile: https://developer.linkedin.com/publishers
Add LinkedIn share into your app:1) https://developer.linkedin.com/documents/share-api 2) https://developer.linkedin.com/documents/authentication
receive your publisher page, please contact [email protected] after integrating the share button
Resources
Thank you