Publisher Offerings - InShareSeptember 2012

Introduction to LinkedIn

2004 2005 2006 2007 2008 2009 2010 2011

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17

32

55

90

LinkedIn Members (Millions)

18

2new members join every second

languages

4Mmillion members join every month

175M+Members Worldwide

1M+ publishers using LinkedIn share tools

The value we bring to our members

IdentityConnect, find and be foundLinkedIn Profile, Address Book, Search

InsightsBe great at what you doHome Page, LinkedIn Today, Groups

Work wherever our members work

EverywhereMobile, APIs, Plug-InsDesktop

Rolodex, Resume, Business Card

Newspapers,

Trade Magazines, Events

Value to Publishers

Increased content distribution

Exposure to LinkedIn’s high quality audience

Brand Awareness

Traffic

Access to unique data and insights

LinkedIn offers publisher partners a host of benefits, including …

Your content reaches many areas of the LinkedIn ecosystem

Top Headline Emails

Mobile

Homepage news module

LinkedIn Today

Groups

Connections

5

Network Update Stream

How sharing appears on LinkedIn Today

LinkedIn Today shows the most shared news on

LinkedIn

LinkedIn Today provides info on who

is sharing what

Articles are organized by publisher and

industry

Members can follow individual publishers

and industries

Most shared publishers are displayed as Top Sources

LinkedIn Today Special Edition

http://www.linkedin.com/today/se/top-news-facebook-instagram-deal

LinkedIn Share Tools - InShare plugin and Share API

LinkedIn.com/Publishers

1 2

Select publishers using LinkedIn Share

Sharing interface – web (via InShare plugin)

Articles can be shared as updates…

Or shared directly with connections.

Or shared with groups…

Sharing interface – mobile web (via InShare plugin)

12

Sharing interface – mobile apps (via Share API)

Associated Press iPhone app

TechCrunch iPad app

“Example: LinkedIn Share on Business InsiderLI Share button at the top of articles

In November 2010, Linkedin ranked 29th among Business Insider referring sites.  By May 2011, Linkedin has vaulted into the top ten referrers.

Linkedin referral users have a higher number of page views per session and a lower bounce rate than the site average.

Bridget WilliamsVP Business Development, Business Insider

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Example: LinkedIn Share on Business InsiderLI Share button at the top of articles

Since Jan 2011, referral trafficfrom LinkedIn is up over 50x

Referral Visits from LinkedInto Business Insider

LinkedIn is driving traffic and engagement for publishers across the web

Mike Rodov,

Director of BD

Seeking Alpha

MG Siegler

TechCrunch

“LinkedIn users have very high page views per visit compared to our other distribution partners”

“Yes, LinkedIn, the professional social network .. is now by far our 2nd biggest referrer of social traffic.”

Bruce Upbin - Managing Director, Forbes. "LinkedIn, man. Big wet smack to you. You are a traffic driver par excellence"

Andrew Lipsman, VP Industry Analytics, ComScore “the trend you’re honing in on, and that I see, too, is a lot more ‘insharing’ going on now, which I think has to do with LinkedIn’s effort to turn its network into less of a utility and more of a content site.”

LinkedIn is driving traffic and engagement for publishers

“Traffic from LinkedIn to BBC News jumps tenfold in six months.”

“Average monthly referrals from LinkedIn have quadrupled in the third quarter, compared to the first quarter of 2011.”

Sarah Marshall

Journalism.co.uk July 15, 2011

Raju Narisetti,

Managng Editor

Washington Post

“Since the launch of LinkedIn Today, Mashable has seen growth in both visitors and engagement from the LinkedIn community."

“CNET has seen extraordinary increases in LinkedIn traffic -- up to a tenfold increase!  And these users visit our site more frequently than our site avg."

Meghan Peters,

Community Manager

Mashable

Mark Kaufman,

AVP Audience Development

CNET

LinkedIn Share drives high clicks back to publishers

“For every article a user "shares" with her network, LinkedIn drives an average of 1.5 clicks back to the publisher. "That is better than the average across all of our networks, of about 1.1 clicks, and is about as effective as Twitter,“ Greg Cypes – Director of Product, AddThis

“Linkedin Share is disproportionately powerful given the size of the network because "people care much more about what they're sharing [on Linkedin]," Cypes says. You can share all kinds of random nonsense on Facebook and Twitter -- and no one cares, or remembers. On Linkedin, however, your future bosses and employees are watching. People think before they share”

Linkedin's 'Share' Button: Here's The Secret Behind Its Disproportionate Power In Social MediaSource

Source Social Media Smackdown: LinkedIn vs. Twitter (Inc. Magazine)

Roughly speaking LinkedIn shares generate 4 – 5 X more traffic to my Inc.com articles than tweets, Facebook likes, and Google +1s combined.

Case Studies

PublisherReach (Sept ’11 Comscore PVs)

Increase in LinkedIn referrals after InShare

Business Insider 27M50X increase; 900K referrals/month in July,

September #s should be well above 1M

CNET.com 233M 10X increase  

BBC.co.uk 207M 10X (without even yet adding InShare)

[Large global news publisher – horizontal categories]

>1 Billion TBD, multiple X

[Large finance publisher –market news and commentary]

between 125-150M 11X increase on a 40K referrals/month base

[Large finance magazine publisher –world market news]

between 125-150M 9X increase

[Large finance magazine publisher – domestic]

Between 100-125M 18X increase

Washington Post 192M 4X increase

Seeking Alpha 59M Multiple X

Mashable 20M Multiple X

Techcrunch 25M Multiple X

Thank you