Building Your Professional Brandon

Michael CirritoGeneral Manager | LinkedIn Federalmcirrito@linkedin.com

Agenda

Welcome Remarks

Rock Your Profile

Publishing & Updates on LinkedIn

Closing Remarks

LinkedIn is a social media platform for your professional self

450M+ Members across the globe

LinkedIn is the world’s largest professional social network

Our vision: create economic opportunity for every member of the global workforce

A set of circumstances that makes it possible to do something

A chance for employment or promotion

op·por·tu·ni·tynoun

5

Digitally mapping the global economy to connect talent with opportunity at massive scale

Members Companies Jobs Skills Schools Knowledge

Rock Your Profile

6

Add a professional photo

Edit your LinkedIn URL

1

More views with a profile photo than without

14x

Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 7

Write an attention-grabbing headline

2

Explain what it is you do or what you want to do

Show your passion and value

8

9

Below your photo and name-card you will see a range of different sections:

Draft a compelling summary

3

Focus on your accomplishments and aspirations

Recommend 40 words or more

Include keywords – not buzzwords

10

Detail your past work experience

4

More profile views than those without

12x

11

5

Add examples of your work with Rich Media

Photos, videos, articles, SlideShare etc.

Give a dynamic, visually appealing representation of your professional story

12

Ask for Recommendations

6

Ask previous or current employers

Give some to get some

Seek honest and credible recommendations

13

Include Volunteer Experience & Causes

7

More profile views than those without

6x

Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 14

You’re here! now what?

15

16

Find and join Groups

Participate in discussions related to your industry

Become an Interested Candidate

Interested Candidates help recruiters to prioritize their search activity

 Run a search for a person’s profile

18

Build Your Network: search for people on LinkedIn

Start with the main Search bar at the top – type in a name.If you spot them go to their profile.

If you don’t see them straightaway, hit Enter…

Find fellow alumni• Search by what they studied, where they

work, graduation year

• Make sure to include a personal note with your connection request

• To navigate there:• My Network > Find Alumni• Students & Alumni tab

Use messaging to reach out to your network

Chat-style interface for short-form and lightweight conversations.

Research what your connections have been up to (where they work, what they’ve been posting, if there’s jobs at their company) – and use messages to connect.

Privacy & Security

Privacy & Security

24

Publishing on LinkedIn:Crafting Your Story

LinkedIn has become one of the largestpublishers of professional digital content

Pulse Influencers & Publishing

GroupsSlideShare

25

You can get insights from top industry and government leaders….

 You can learn relevant information and showcase what you know on LinkedIn through:

27

…. And develop yourself as a thought leader

1Keeping up withindustry trends

You can learn about your area of interest through articles and

updates on LinkedIn

2Researching companies

and jobsLinkedIn has tons of information

about specific companies and jobs you can search through

3Sharing content

By sharing content yourself and contributing to conversations, you can show off your own areas

of expertise

Publishing How To:

Your Brand & Expertiese

Published articles get pinned to your profile below the top card making it easy for viewers to see the issues and topics that are important to you.

Publishing Archive

Trust:Is created through consistency over time. Your acrhive demonstrates your commitment, curiosity, and expertises on the important issues in your professional life.

Updates How To:

Tips:1. Start with curation

2. Use photos to drive engagement

3. Be true to yourself.

Authentic Content = More Engagement

Dan Roth: Jeff, how do you think about your social media presence?

Jeff Weiner: I guess part of the answer is, I don’t…. I think about authencically communicating about the things that are meaningul to me

Watch Interview

In summary

33

In summary:

1. Get your Photo and Headline up – these are the first things people see

2. Complete these important sections – Summary, Education, Experience, and Volunteer & Causes

3. See if you can include even more information in your profile, such as Languages or Awards

4. Use Updates & Publishing to reinforce your professional brand

©2014 LinkedIn Corporation. All Rights Reserved.

©2014 LinkedIn Corporation. All Rights Reserved.

QUESTIONS?