where opportunity meetsvideo & photo competitionshaping young futures

COMMERCIAL IN CONFIDENCE

“I can’t get a job because I don’t have the experience the company wants…

…but I can’t get the experience if nobody will give me a job”

Australian youth unemployment we need your help

Despite Australia’s improving jobless rate and business confidence, youth unemployment across Australia remains more than double the national average.

Australia’s youth jobless rate today stands at approximately 12%.

Unemployment is not just about receiving better training. There are thousands of well-qualified Australians, including those with degrees, who are unemployed today.

What is required is jobs - so they can learn an occupation or trade, build confidence and take their first steps on their career journey. We need our young people to be meaningfully employed.

While experience can be quickly gained on the job, a failure by Australian businesses to recognise the skills of young talent could result in long term damage for the economy – and their business.

So, what are the skills needed for the future of your business?

 

250thousandunemployed youthsbetween 16 and 25 years

NOT ENGAGED IN EDUCATION

NOT EMPLOYED

We undertook a survey of more than 7,000 Australian businesses which revealed that innovation, creativity, collaboration and problem solving were the skills they believed were most needed in the future.

Skills that our Australian youths have been developing since they first entered the education system. Skills that young Australians have in abundance. With more and more entry level jobs disappearing, it’s imperative that we, the business community of Australia, take a stand to support the development of our future workforce.

And we need you to help us lead the way.

innovation creativity collaboration problem solving2015 Randstad World of Work Research Survey

we are listeningDriven by the importance of status amongst their peer group, young people are not admitting to being unemployed or talking about it on social media. it’s about

aspiration, not desperation

Young people are looking for practical

tools, information and advice to start their

career, as opposed to getting a job

for the younger target audience (15-18),

they’re talking about searching for career

paths that don’t involve tertiary education

looking for guidance or mentorship, e.g. how to be seen as a desirable

candidate for a job

they are highly connected on social

media and very active content creators across various

platforms

changing degrees and dropping out of uni is prevalent amongst the

older demographic, their younger siblings

are questioning the role of further education in assisting their career

options

“Around the world what we consistently hear from young people is that they want the opportunity to gain real work experiences in real companies that help them develop real skills.” Jacques van der Broek – CEO, Randstad Holdings

employer partnership programs with real job outcomes

preparation and development of career awareness and job seeking skills

coaching and mentoring programs

student sponsorship

schemes

Shaping Young Futures Program

To help tackle youth unemployment, Randstad launched the Shaping Young Futures program in April 2015, which aims to help young Australians develop their job seeking skills and connect with organisations willing to invest in the talent force of the future.

We have committed to investing in our next generation of workers – the young Australians of today – and now we are asking you to invest with us.

Randstad shaping young futures

Our ultimate aim is to help reduce youth unemployment by creating

genuine pathways into employment for young people by successfully finding

them paid internships, temporary, part time and full time roles with employers.

Having completed high school or university, young job seekers don’t know how to go about finding the career that’s right for them, experiencing multiple anxieties:

• lack of workplace experience (and life experiences) has resulted in a strong sense of “not knowing” what they want to do

• lack of practical knowledge and tools on how to find and apply for a job

• greater competition for desirable roles due to tertiary education being commonplace

• financial and social pressures are forcing young people to rush their career seeking process

Despite valuable skills and experience, their talents go undiscovered by employers due to their lack of experience.

Ironically their chances of employment are already limited by the very format of the traditional CV and recruitment programs which have been designed to screen them out in the first place.

the challenge

How do you demonstrate on a resume, skills like creativity, innovation and collaboration when you have little or no previous work experience?

To help millennials highlight their case for employment, Randstad is launching the Shaping Young Futures Video and Photo Competition, an innovative program which will enable young Australians to creatively showcase their unique and hidden skills to Australian businesses. The Randstad Shaping Young Futures Video & Photo competition will launch in January 2016, inviting young Australians to submit a short two minute video or photograph which will demonstrate to employers their hidden talent and why they need to look beyond their resume.

The competition provides young Australians with an opportunity to gain confidence, get constructive, honest and positive feedback – and for five lucky finalists, a one-month internship with a leading Australian business.

the solution

‘What can you tell from a young person by looking at their resume? Nothing. It is only by meeting them, that their true talent is able to shine through’ Frank Ribuot – CEO, Randstad Australia

the rewardThe top five finalists, including a “People’s Choice” finalist will be invited to attend a Shaping Young Futures Work Expo in Sydney on April 7, 2016 where their videos will be showcased and the overall winner announced. All finalists will receive a one-month paid Internship with one of Australia’s leading employers.

The overall winner of the Shaping Young Futures Video and Photo Competition will become a Youth Ambassador for Randstad Australia and receive:

• media & presentation skills training• paid one month Internship with one of Australia’s leading

employers• one month Around the World trip which will include:

‒ $3,500 spending money‒ meetings with Randstad Youth Ambassadors and

Senior Business Leaders in Singapore, The Netherlands, UK and US

‒ 1:1 with young business start up entrepreneur in Silicon Valley

‒ a day at Williams Formula 1 Racing Team head office where they will meet team members, tour the museum and facility, test their skills in the Formula 1 simulator and experience the work of a Formula 1 team away from the track

The winner will also share their once in a lifetime experience via a series of video blogs.

All competition entrants will have the opportunity to receive personalised feedback on their resume, and have a 1:1 meeting with a Randstad Youth Ambassador to discuss their skills and approach to job seeking.

They will also receive a two-month free subscription to TV service Presto and exclusive access to an online portal of job seeking resources.

Utilising YouTube, Facebook, Instagram, Twitter and Tumblr, we will ensure the program is amplified across a combined social reach of more than three million people, by implementing the following:  • digital influencers to drive content ensuring maximum

relevance and reach • competition platform for data capture, lead generation and

awareness • amplify competition through paid media• utilise Randstad and Partner owned media channels

including social media• distribute electronic direct mail (EDMs) to Randstad and

Partner databases• activate earned media opportunities including PR support• stage a careers event• ongoing user generated content (UGC) opportunities

This program has been developed with and is supported by Randstad's PR agency and specialist Social Media Marketing Agency.

amplifying the message

Access to a broad, and highly targeted youth audience

Randstad

200,000 unique website visits pm

80,000 targeted EDM database

30,000 social media reach

500 business leaders & Australian youth attendance at Expo

21,000 Randstad Twitter following

Tom Thum

A content creator and one of Australia’s most well known and impressive beat boxers, Tom has used his “unique talent and creativity” to push the limits of the human voice to create soundtracks and creative performances that challenge the perceptions of what is possible. This unique skill has allowed Tom to create a career for himself that now sees him touring the world performing live on all kinds of stages, from music festivals, to the Edinburgh Fringe Festival and TedxSydney.

When Tom is now asked what he does for a living, he is proud to say he “makes strange sounds with his mouth".

SketchShe

SketchShe are a trio of passionate, creative young women who all put in the hard yards early in their careers to identify their hidden talent. With backgrounds in writing, directing and TV, SketchShe’s has had unprecedented success as comedic content creators on YouTube, with a recent appearance on the Ellen Show generating over 12 million views for their latest video.

Digital influencers will use their talent and influence to inspire young people to show their hidden talent

Tim SternbergRandstad, marketing & communications director 

T 02 8095 1662M +61 468 989 028tim.sternberg@randstad.com.au

The Randstad Video and Photo Competition offers LinkedIn an opportunity to demonstrate its leadership role on the issue of youth unemployment while providing a unique opportunity to further strengthen your employer brand within a target group that represents the future of your workforce.

We look forward to partnering with you