How to improve our presence on

How other Universities/Alumni Offices are using it?

i) Showcasing their campuses through pictures

How other Universities/Alumni Offices are using it?

ii) Engaging their students by giving them the necessary tools

There is currently no updates on MTA LinkedIn news feed

Dalhousie utilizes their news feed to show how students can get volunteering positions

iii) Keep students informed about what is going on around campus

There is currently no updates on MTA LinkedIn news feed

Acadia utilizes their news feed to let students know what activities are happening on campus

Who is doing it best in Canada/US?

Yale University

Followers – 102,581Notable Alumni – 50Cover Photo – Multiple photos (gallery)News Feed – Very active with over 4+ posts per week. The content is quite broad with activities for alumni, activities on campus for current students, and lots of information for prospective students.

Who is doing it best in Canada/US?

University of Calgary

Followers - 106,641Notable Alumni – 33 Cover Photo – Multiple photos (gallery)News Feed – Active with on average 2 posts per week. The content is mostly focused towards alumni and current students.

How are we doing it?

Mount Allison University

Followers - 8,594 followersNotable Alumni – 2Cover Photo – Only one photo (no gallery)News Feed – There has not been a single post from Mount Allison.

What does this all mean?

Interesting notable alumniColorful galleries of photosEngaging news feed

Notable Alumni = Take advantage of our graduates

Cover photo = Utilize our existing bank of photos

News Feed = The reason for re-occurrence

Successful LinkedIn profile

Notable alumni

Where will you go? Well, that is entirely up to you. A Mount Allison degree can take you pretty much anywhere.

Bridget Arsenault BA ’08 (English) — editorial assistant, Vanity Fair (UK Office)

David Myles BA ’03 (Political science) — award-winning musician, East Coast Music Awards

Sean Martell BFA ’00 —principal visual designer at Mozilla

Gary Meagher BA ’80 (English/history) — senior vice-president, communications, NHL

Matthew Stanley BComm ’04 — sustainability innovation associate, IKEA Group (Sweden)

David Byrne BComm ’04 (Economics) — assistant professor, University of Melbourne

Jiashu (Olivia) Fang BA ’07 (Philosophy) — national knowledge manager Ogilvy Public Relations Worldwide, China

Dr. Vianne Timmons BA ’79 (Psychology/English) — President and Vice-Chancellor, University of Regina

General Information – Let’s be different

General Information A:

(The University), in (Area), has long been recognized as one of Canada's premier primarily undergraduate institutions. With its nationally and internationally recognized research initiatives, small classes, and technology-rich teaching and learning environment, (The University) offers students an experience that includes academic achievement combined with personal growth and development.

General Information B:

One of Canada's leading universities, (The University) is widely recognized for outstanding academic quality and teaching, and a broad range of educational and research opportunities. Located in (area), (area) since (date), (The University) attracts students from around the world. We inspire students, faculty, staff, and graduates to make significant contributions to our region, Canada, and the world. General Information C:

Students become part of a supportive community where their ideas and interests blossom. Visit our campus or experience (The University) online to find out more about what makes us unique.

General Information - Continued

Answers A) AcadiaB) DalhousieC) Mount A

Replace the name = Not personalized

Differentiation

How?

Aspects/Value

Effectively communicating

Making it memorable for the reader

Solution

Lets talk about the top 5 things that makes us different:

Having your name known: 17:1 Student-Faculty ratio

Swans: Hebert and Muriel

Rhode Scholars: Most per capita

First Time’s: Annie Lockhart with B.SC, 1875

Peter Mansbridge: Our chancellor

To learn more about us, visit our social media pages: https://www.facebook.com/mountallisonhttps://twitter.com/MountAllison

Accessibility/Presence

Instagram

Un-necessarily reducing the amount of followers and traffic we could be generating

Best Practices for our page

Everything is complete:

• Provide as must content as possible• Make the page look as complete as possible

Best Practices for our page

Regular updates:

• Existing followers engaged, incentive for new followers

• Crucial informative tool for students, parents, alumni

Best Practices for our page

Targeting options:

Targeted updates for key demographics

Example: Orientation week – StudentsReunion weekend for class of ‘67 - Alumni

Best Practices for our page

LinkedIn overall strategy:

People on LinkedIn are a different crowd than andPrepare students for the professional world

• Career Week• Resume Workshops• Work/Volunteer opportunities