Maximizing Your LinkedIn Account

Agenda

Introduction

Why?

How?

Q&A

Introduction

Introduction Why? How? Q&A

What is LinkedIn?

LinkedIn is the world’s most powerful professional network

• 55 million members• Built upon trusted professional

relationships and connections• Business-focused• Provides access to people, jobs and

opportunities• Helps professionals be more

productive

Introduction Why? How? Q&A

Social Networking Positioning

Friday and Saturday nights

Weekends

Mon-Fri, 9am-5pm

How? Q&AIntroduction Why?

The LinkedIn Professional

Average Age 43Household Income $107,520Male 53%

CompHHI $100K+ 52%College Grad/Post Grad 80%Manager & Above 36%Business Decision Maker 45%

Frequent Business Flyers 37%

How? Q&AIntroduction Why?

Who is on LinkedIn?

28%

22%29%

21%

Exploring OptionsThese members are mostly looking for jobs. Some 70% are employed full-time but looking, and the majority of their LinkedIn settings focus on positions or career.

Savvy NetworkersThe name says it all. This group is all about networking. They have an average of 61 connections and rank “great” in social network influence.

Senior ExecutivesThis group of LinkedIn users has the highest income, with a mean salary

of $104,100 and the highest purchasing power at work, at

$99,000. More senior executives joined for business-contact

networking than the other groups. They are also the most happily

employed group: 81% are employed full-time and not looking for another job. The oldest age group, they skew

more highly male at 64%.

Late AdoptersLate to the party, this group joined

overwhelmingly because friends asked them. Networking and making

contacts are not priorities for these members. Not surprisingly, their

social-networking influence is also low, at an average of 23 connections, well below the overall average of 38.

How? Q&AIntroduction Why?

Tip 1: Your Profile

Build your personal brand

• Keep your profile current • Summarize accomplishments• Add full career history• Feature headshot• Links your website or blog• Make it public

Introduction Why? How? Q&A

Tip 2: Recommendations

Introduction Why? How? Q&A

Tip 3: Get The Word Out

Introduction Why? How? Q&A

Tip 4: Twitter

Introduction Why? How? Q&A

Tip 5: LinkedIn Job Search

Introduction Why? How? Q&A

Tip 6: Company Pages

Introduction Why? How? Q&A

Tip 7: Groups

Introduction Why? How? Q&A

Tip 8: Applications

Introduction Why? How? Q&A

Tip 9: Upgrade Account

Introduction Why? How? Q&A

Tip 10: Advanced Search

Introduction Why? How? Q&A

Q&A

Introduction Why? How? Q&A