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LinkedIn Platform Update for Higher Education
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Transcript of LinkedIn Platform Update for Higher Education
![Page 1: LinkedIn Platform Update for Higher Education](https://reader034.fdocuments.net/reader034/viewer/2022042706/58777efe1a28abc85f8b530d/html5/thumbnails/1.jpg)
Timothee Semelin Enterprise Lead Hong Kong
LinkedIn Marketing Solutions
The Higher Education Challenge
How LinkedIn is Adapting its Platform for Higher Education
![Page 2: LinkedIn Platform Update for Higher Education](https://reader034.fdocuments.net/reader034/viewer/2022042706/58777efe1a28abc85f8b530d/html5/thumbnails/2.jpg)
The LinkedIn Value Proposition:
The most effective platform
to impact the entire student-
professional journey
![Page 3: LinkedIn Platform Update for Higher Education](https://reader034.fdocuments.net/reader034/viewer/2022042706/58777efe1a28abc85f8b530d/html5/thumbnails/3.jpg)
schools companies knowledge skills Members jobs
The Economic Graph
400M+ 4M+ 3M+ 25K+ 17M+ presentations
1M+ long-form posts
270K+ Lynda classes
![Page 4: LinkedIn Platform Update for Higher Education](https://reader034.fdocuments.net/reader034/viewer/2022042706/58777efe1a28abc85f8b530d/html5/thumbnails/4.jpg)
Research
Schools
Acquire
Knowled
ge
Develop
Profile
Build
Network Connect
with
Alumni
Internshi
p
Job
Upgrade
Skills
Develop
Career
Support
Causes
LinkedIn Products (Paid & Organic) Support the
Entire Student-Professional Journey
![Page 5: LinkedIn Platform Update for Higher Education](https://reader034.fdocuments.net/reader034/viewer/2022042706/58777efe1a28abc85f8b530d/html5/thumbnails/5.jpg)
LinkedIn Products Support All
Major Educational Departments
Admission
Education
Career
Services
Developmen
t
IP/Thought
Leadership
Marketing
Educational
Institution
![Page 6: LinkedIn Platform Update for Higher Education](https://reader034.fdocuments.net/reader034/viewer/2022042706/58777efe1a28abc85f8b530d/html5/thumbnails/6.jpg)
Particularly on professional social networks
Students Seek Educational Information Online
LinkedIn survey – US April 2014
86%
54%
53%
49%
39%
38%
32%
22%
22%
Institution Website
Online News Publication
Peers
Professional Social Networks
Brochures
Friends / Family
Trade Events / Open-days
Personal Social Networks
Professional
networks used
over 2x more
than personal
networks
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How LinkedIn Helps Higher
Education Today
![Page 8: LinkedIn Platform Update for Higher Education](https://reader034.fdocuments.net/reader034/viewer/2022042706/58777efe1a28abc85f8b530d/html5/thumbnails/8.jpg)
Connections
Company Industry
Size
Name
Gender Education
Geo
Groups
Standardized
job titles
Seniority Function
Occupation
Target Only the Right Audience
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Most Effective Platform to Engage with Professionals
Onsite Display
Network Display
Sponsored Updates
Sponsored
InMail
Lead Accelerator
Full-funnel analytics
& reporting
products that impact
every stage of your
funnel and get results
![Page 10: LinkedIn Platform Update for Higher Education](https://reader034.fdocuments.net/reader034/viewer/2022042706/58777efe1a28abc85f8b530d/html5/thumbnails/10.jpg)
Be Relevant Early
Sponsored Inmail Sponsored Updates
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Be Everywhere On and Off Desktop
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How LinkedIn Will Help Higher
Education in the Future
![Page 13: LinkedIn Platform Update for Higher Education](https://reader034.fdocuments.net/reader034/viewer/2022042706/58777efe1a28abc85f8b530d/html5/thumbnails/13.jpg)
Invest in Simplification
University Page Company Page
+
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We are Committed to Higher Education
and Investing in its Future