LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more...
Transcript of LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more...
LinkedIn Marketing - July 2013
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LinkedIn Marketing
Housekeeping
1. Introductions
2. LinkedIn Context
3. LinkedIn Objectives
4. LinkedIn Positioning
5. Building a Valuable Network
6. Ongoing Communication
7. Measurement
8. Questions
What’s going to happen?
whowherewherewhat
What is so exciting about
LinkedIn marketing?
• !nding people
• identifying what they want
• being where they are looking
• letting the world know
• building relationships
• developing a loyal following
• getting them to sell for you
What is effective marketing?
“the de facto tool for professional networking"
What is LinkedIn?
Who uses LinkedIn?
over 220 million subscribers globally
the worlds largest business to business social network
80% of companies now use LinkedIn as a recruitment tool
average user is male, aged 39 and earns £60k a yearCredits: Amodiovalerio Verde
membership growing by two new members per minute
Who uses LinkedIn?
Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3%
LinkedIn’s membership grew by more than 50% globally between Jan 2012 and Jan 2013
The industries with the highest representation worldwide are High Tech (14.3%), Finance (12.4%) and Manufacturing (10.1%)
39% of subscribers are a Manager, Director, Owner, Chief Executive or Vice President
Credits: Amodiovalerio Verde
LinkedIn recently reached four million members in the UK
220 Million + Members Worldwide
Credits: Amodiovalerio Verde
Who uses LinkedIn?
Who uses Linkedin?
Credits: Amodiovalerio Verde
Who uses LinkedIn?
Who uses LinkedIn?
Credits: Amodiovalerio Verde
Credits: Amodiovalerio Verde
Who uses LinkedIn?
Who uses LinkedIn?
Credits: Amodiovalerio Verde
Credits: Amodiovalerio Verde
LinkedIn users by seniority?
LinkedIn’s 3 Degrees of Separation
What is so great about LinkedIn
marketing?
What could you be achieving through
LinkedIn marketing?
LinkedIn Marketing Objectives
• Cost Reduction
• Recruitment
• Market Research
• Customer Analysis
• Competitor Analysis
• Identifying Trends
• Product Development
• Reputation Management
• Brand Awareness
• Internet Traffic
• Expert Positioning
• Search Engine Optimisation
• Referrals
• Direct Communication
• Audience Building
• Employee Engagement
• Humanising Brand
• Offer Promotions
• Lead Generation
• Sales
• Customer Relationship Management
• Customer Support
• Customer Satisfaction
• Cross Selling
• Repeat Sales
• Measuring Effectiveness
LinkedIn positioning
LinkedIn Profile
x3
x3
What is it that you deliver that is of
irresistible value to your customers?
LinkedIn Positioning
LinkedIn Endorsements
LinkedIn Recommendations
LinkedIn Groups
LinkedIn Applications
LinkedIn Positioning
LinkedInnetwork
Growing Your LinkedIn Network
Growing Your LinkedIn Network
Targeting
targeting
Getting Proactive
ongoingcommunication
what to say?
• company news; awards, business wins, new starters etc• stories about people in your business• industry expertise• commentary on your industry / marketplace• video of your people, products & environment• industry news like exhibitions, trade shows etc• product & service reviews• industry interviews• ways of working, processes etc.• case studies and testimonials from your customers
What to say?
performance management
Performance Management
Performance Management
Performance Management
how did we do?
happy sheets