LinkedIn Lunch and Learn Presented by Ryan Swindall (@swinrs) from Accellion

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Accellion Lunch and Learn


Some LinkedIn background.


LinkedIn is the fastest growing social media.


Most LinkedIn Members


Largest Industries on LinkedIn

• 4M - Information Technology and Services• 2.03M - Financial Services• 1.95M- Higher Education• 1.65M - Computer Software• 1.59M - Telecommunications


Accessing LinkedIn - Desktop• LinkedIn recently rolled

out a new look for personal profiles

• Users can engage easier with their networks

• Tell your professional story:

• Activity• Background• Skills & Expertise• Education• Connections


Accessing LinkedIn – Mobile • LinkedIn has a dedicated mobile app.

• iOS, Android, Windows, BlackBerry.

• 25% of members are visiting while on the go.

• Mobile is LinkedIn’s fastest

growing consumer service.


Meet the new LinkedIn Profile


Meet the new LinkedIn ProfileA better way to connect and build relationships


Meet the new LinkedIn Profile


Use the new LinkedIn profile features!

Think like a marketer: Build a credible LinkedIn presence!

• Complete your profile including: • Photo• Languages• Experience/Background• Education• Skills/Expertise• Publications• Honors• Recommendations• Volunteer Experience & Causes• Add connections


We have designed the Accellion company page to showcase who we are.


Using the LinkedIn company page to build a presence.

We are building a credible LinkedIn company presence!

• The Accellion company profile includes:

• Company status updates• Customer recommendations• Highlight Products and Services• Links to Accellion.com• Product videos• Links to datasheets & whitepapers• Our contact information


Help build the profile of your professional connections by endorsing.

Now you can endorse your connections For their skills with just one click.

Or enter other areas of expertise your connections have


It looks awesome when your connections don’t just like you, they endorse you!


A list of my favorite LinkedIn groups…


A marketing agency went into a LinkedIn Group and asked the following question.


No companies answered!


• Adding connections and being active increases the probability of you and Accellion being seen.

• This improves our Google page rank

• People gage the health of a company & industry using LinkedIn

• Make us look good when people look….


Share good content and be a thought leader.The question is where do you find this content?


What can you do today?

1. Make sure your profile is up to date - professional photo

2. Go and follow Accellion

3. Share some content (especially Accellion content)

4. Explore LinkedIn groups

5. Recommend a professional contact

LinkedIn Lunch and Learn Presented by Ryan Swindall (@swinrs) from Accellion

Business

Transcript of LinkedIn Lunch and Learn Presented by Ryan Swindall (@swinrs) from Accellion