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ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc


Dean DeLisle• Founder and CEO of Forward Progress, Inc.• Trained and Coached over 90,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and Training• Relationship Marketing, Social Selling, Event Management and

Production, Web Seminars, eLearning, Lead Generation and Conversion Social Networking, Email Marketing

• Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead

• Financial Services, Insurance, Real Estate, Banking, Professional Services, Legal, Accounting, Technology, Marketing Agencies, Coaching and Training, Higher Education and Channel Sales…


How to Engage with theGo-To-Webinar Interface

• Questions area in task bar• Type us a question so we know you understand• Ask us anything throughout the session


Social NetworksWhere Do You Stand Now?

YOU ARE

HERE


Social Network Efforts

Why do they often not work for organizations?

MINDSET!MINDSET!


Social Media – Why?

• Reputation• Protection• Visibility• Referrals• New Business


Social Selling

• Relationship Marketing• Community• Reputation• Social Reach• Referrals• New Business


The Issue with Social Networks

• “I don’t have enough time”• “I don’t know what my voice should be”• “I worry about negative comments• “I don’t know what to post”• “I’m worried about what people will think”


The Popularity of Social Networks

• Cause• Fear of Missing Out (FoMo)• Need Connection

• Effect• Facebook: Over $1.3B• LinkedIn: Over 350M Members• Twitter: Over 645M Active Users• Google+: Over 300M Active Users


Why Online Social Networks?

• Interactive• People Respond Well• Builds Trust• Builds Community• Viral Activity• Sharing


Referral Based Leads

Why are referral-based leads so great?

They’re WarmThey’re Warm


Social Networks We Already Know• Ourselves• Our Business• City/Country Clubs• Chambers• Industry Clubs• Organizations• Alumni• Charities• Religious/Health• LinkedIn Groups


How Many Contacts Do You Have That You Cannot See?

• That know YOU?• That trust YOU?• That have done business with YOU?• That would recommend YOU?

NO MORE JUST ONE TO

ONE!


Current Use of Social Networks?

• Blogs• Articles• Postings• Status Updates• Emails• Video/Photo• Links


The LinkedIn Network


2014 LinkedIn Stats - Growing

• LinkedIn Has Over 350 Million Members

• Average user has 240 “Connections”

• One degree from over 35,000 “Trusted Connections”

• Two degrees from over 3,200,000 “Trusted Connections”

• 160 Million unique visitors a month

• 1 million new members added per week

• 17.8 million members belong to groups

• 1.2 million comments and posts to groups weekly

• 2 billion people searches annually

• 2 million companies have a company page

OVER 1,000 to 1


Your Professional Profile

• Complete Profile• Level One - Social Selling• Your First Conversation• Be Clear

• What will you for others?• Why & How?• What do you want/need?


Express Yourself


Visual Impact


Share Skills and Manage Endorsements


Adding ConnectionsYour Social Reach

• Are you on LinkedIn?• Is it ok if we connect?• Level Two – Social Selling

• Get social!


Remember1.Be personal 2.Reference meeting3.Include personal info4.Set appointment5.Add phone number


Your Posting

• When you post, you are talking!• What does your audience want?• What do they need?• What are you passionate about?• What will showcase your personality?• What can you provide?

Level ThreeSocial Selling


Value Based Posting


Homepage Interaction


Engage with Connections’ Activity


Search and Message


Set the Hook

Level Four

Social Selling


Group Networking

Level Five

Social Selling


Assignment• Fix Your Profiles – Look Good!

• Be Complete – Be Relevant• What will you do for others?• What do you want/need?• Add new items!

• Be Social = Social Selling• Have Meaningful Conversations• Provide Value - Be Present!• More?


www.SocialSellingLinkedIn.com


Go to Website and use Promo Code = FPVIP100

www.SocialSellingLinkedIn.com


Q & AQ & A


Thank You!Thank You!


Connect WITH us!

[email protected]

TWITTER: Twitter.com/FwdProgressIncTWITTER: Twitter.com/DeanDeLisleFACEBOOK: Facebook.com/DeanDeLisleBUSINESS PAGE: Facebook.com/ForwardProgressLINKEDIN: LinkedIn.com/in/DeanDeLisle

www.ForwardProgress.NET

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