LinkedIn From the TOP

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Transcript of LinkedIn From the TOP

  • Judy Parisellae: judy.parisella@yahoo.com

    http://www.linkedin.com/in/judyparisella

    From the TOP

  • 21/7/2016

  • 31/7/2016

    Recruiter

    Response

  • 41/7/2016

    With the demands of modern business, todays recruiters and

    hiring managers must be as dynamic as the tools they use.

    Social Media is now playing an enormous role in finding, vetting and

    securing candidates for todays recruiter. 94% of them are

    leveraging social media as part of their candidate search with 87%

    stating that LinkedIn is their candidate social medial platform of

    choice.

    Yet it takes them less than 6 seconds on a profile to determine if a

    prospective candidate is worthy of future consideration. So its not

    enough to have a LinkedIn profile IT needs to stand out!

    If a job seeker is to be found, considered relevant and a viable

    candidate, then a solid LinkedIn profile is a Must Have.

    Why Youre Here

  • What Youll Learn:

    How to build a COMPLETE and KEYWORD RICH

    profile

    Reach and maintain ALL STAR profile strength

    Become a Marketable Brand

    Build online referrals

    Expand Your Business network

    Take Aways:

    How to Create a Summary Guide

    14-Point Checklist to a LINKEDIN PROFILE

    5 ways to make LinkedIn part of your morning routine 51/7/2016

    Stuff Well Cover

  • 61/7/2016 61/7/2016

    400 Million MembersIncludes members from EVERY Fortune 500 Company

    Over 7 billion professionally-oriented searches in 2015

    73 of the Fortune 100 hired through LinkedIn

    A photo increases profile views by 14x

    41% Percent of ALL Millionaires use L.I.

    Percentage of Millennials (15-34) on L.I. is 13%

    41% of all LinkedIn traffic is via a mobile device

    2 NEW Users every second

    200 conversations occur PER MINUTE in LinkedIn Groups2.1 million GROUPS

    There were 35 billion page views on LinkedIn in 2015

    LinkedIn by the Numbers

    125 Amazing LinkedIn Stats ExpandedRamblings.com 12/15/15

    http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/#.U3lZLCigqbN

  • 71/7/2016

    Debunking the Four

    Great LinkedIn Myths

    Myth: "If I post an update, or make

    changes to my LinkedIn profile, then

    everyone in my network will see it.

    The Debunking: LinkedIn networks have

    grown to a point where updates have fleeting

    relevance.

  • 81/7/2016 81/7/2016

    Debunking the Four Great

    LinkedIn Myths ... continued

    Myth: "You have to be a techie to

    be successful in using LinkedIn."

    The Debunking: There is a learning

    curve, but LinkedIn is a highly intuitive

    platform. With practice comes agility. With

    agility comes success.

    Source: THE LINKEDIN CATALYST: The

    Neuroscience of LinkedIn JD Gershbein

  • 91/7/2016

    Another LinkedIn Myth..

    If you build it they will come.

    Your level of participation determines

    your activity.

    No Activity NO ACTIVITY

    Know Activity KNOW ACTIVITY

    NOT TRUE!

  • 1/7/2016 10

    With LinkedIn You Can

    Build online referrals

    Find Prospective Employer, Business

    Partners, Clients and Service Providers

    mine lists created by YOU

    Increase traffic to your website

    Recruit

    Generate Leads SOCIAL SELLING www.business.linkedin.com/sales-solution/

    Access expert advice

    Search Engine Optimization

    Attract like minded individuals

    Expand your business network

    Advertise

    Participate in and create your own GROUPS

    http://www.business.linkedin.com/sales-solution/

  • 111/7/2016

    Judy Parisellae: judy.parisella@yahoo.com

    http://www.linkedin.com/in/judyparisella

    From the TOP

  • 121/7/2016

    Gaze Tracking Study

    The Ladders commissioned ground-breaking

    research* on how recruiters scan resumes: Where they look

    What they look for

    And how long they review

    Findings: they spend SIX

    Seconds reviewing a resume

    *http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf

    http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf

  • 1/7/2016 13

    LinkedIn Profile StrengthMATTERS

    Users with All-Star profile strength are 40 times more likely to receive

    opportunities through LinkedIn. -LinkedIn Users

    Robust keyword rich headline

    A current position with description

    Two more positions

    Education

    At least 5 skills

    Include Media

    Profile photo

    At least 50 connections

    Keyword rich summary

    Beginner

    Intermediate

    Expert

    The Profile Strength meter is on the

    right side of your view profile and

    gauges how robust your profile is.

  • Lets Take it

    From the TOP

    141/7/2016

    1. Header Image

    2. Professional Title

    3. PURL

    4. Contact Info

    5. Summary

    6. Experience

    7. Skills & Endorsements

    8. Volunteer Experience &

    Causes

    9. Education

    10.Additional Info

    11.Groups

    12.Follows

    I urge you to find out what

    Google says about you first.

    Dont need no surprises!

  • 151/7/2016

    Profile Header Image

    Add visual interest. Create, find or buy an

    image that speaks to what it is you do

    PROFESSIONALLY.

  • 161/7/2016

    Search Algorithms Differ From One

    Searcher to the Next

    FOCUS on NAME and Professional HEADLINE First

  • 171/7/2016

    Header

    1. Professional Title 120 characters

    2. PURL

    3. Contact Infoa) Include other

    SMS, websites,

    email etc.

    Example: Experienced

    Transportation Executive, Web

    Designer and Information

    Architect Visionary

    Entrepreneur and Investor

    1

    2

    3

    Ask me about the 63%

  • 181/7/2016

    Summary Above the Fold

    Be impactful!

  • 191/7/2016

    Write a SUMMARY with Impact

    A SUMMARY is to be written in the FIRST person!Culmination of who you are TODAY. What is it that makes you so SPECIAL?

    Why are you the answer to an employer/prospect/patrons problem? This is

    not a job description

    It is a brand statement --and the brand is YOU!

  • 201/7/2016

    Write a SUMMARY with Impact

    Add Visual

    Interest Use a

    UNICODE

    Answer

    questions that a

    prospective

    employee may

    have

    Include a CTA

  • 211/7/2016 211/7/2016

    Summary

    SummaryFirst person! It reflects the

    culmination of all you have to

    offer TODAY

    Include METRICS where

    it makes sense

    Add a video, image,

    document, presentation

    Not sure which

    keywords to use, do

    your own search.

    2,000 character limit

  • 221/7/2016

    Summary Keyword search

  • 231/7/2016

    Summary Keyword search

    Find a JOB DESCRIPTION

    that fits your skill set, copy

    the DESCRIPTION and

    RESPONSIBILITIES

  • 241/7/2016

    Summary Keyword search

    Go to WORDLE.net and create a word cloud

    The larger the

    word, the

    MORE focus

    weight it has.

    This is a

    KEYWORD

    or

    KEYWORD

    PHRASE

  • 251/7/2016

    Experience

    Include

    Accomplishment

    Statements, metrics

    where possible

    Add files

    Duties Accomplishment Statement

    Responsible for the startup of a

    manufacturing facility.

    Led the planning, design, and construction of a multi-

    purpose manufacturing facility in Japan. Improved

    product quality and delivery time for local customers.

    Responsible for sales in

    Northeast region.

    Managed a team of three account executives and two

    inside sales representatives. Produced $6M in new

    revenue in less than 12 months.

  • 261/7/2016

    Skills & Endorsements

    You need to add at

    least 5

    Your network will

    eventually do the

    rest.

    EDIT the SKILLS

    to reflect the order

    of YOUR TRUE

    proficiencies.

    Dont be afraid to

    delete the ones

    that dont apply.

  • 271/7/2016

    Skills & Endorsements

    Add, edit or delete

    HIDE if required

    as dictated by

    your firm or

    industry

  • 281/7/2016

    Volunteer Experience & Causes

    Check Out

    The LinkedIn Volunteer

    Marketplace: Connecting

    Professionals to Nonprofit

    Volunteer Opportunities

    http://volunteer.linkedin.com/

    LinkedIn for Volunteers

    Post a Need | Search a Need

    http://volunteer.linkedin.com/

  • 291/7/2016

    Education

    Be precise in your dates/years

  • 301/7/2016

    Additional Info

    Use your

    best

    judgment

    regarding

    what you

    share here

  • 311/7/2016

    Profile

    PROFILEAdd other STUFF

  • 321/7/2016

    Groups

    Select Groups

    that MATTER

    to your profile

    Manage your Groups

    through your Privacy &

    Settings function

  • 331/7/2016 331/7/2016

    Judy Parisellae: judy.parisella@yahoo.com

    http://www.linkedin.com/in/judyparisella

    Build Your

    Network

  • 341/7/2016

    Morning coffee with LinkedIn

    Spend 5 minutes a day, or

    about 30 minutes a week

    perf