A Little About Me…

•  Owner of Bamboo Interactive •  Former marketing manager at PCG

Digital Marketing •  Owner of top 100 SMB marketing

blog GetBusyMedia.com •  Keynote speaker on LinkedIn for

ASM, NJDOL, and others •  Complete LinkedIn junkie!

What Is LinkedIn?

LinkedIn is a social networking site that connects 200+ million professionals around the globe.

Why LinkedIn?

§  Over 90 million North American users §  People go there to do business §  Most members are employed §  Twice as likely to make $100k or more

More likely to buy

LinkedIn says its members are twice as likely to be in-market car buyers, with 35% planning to buy in the next 12 months compared to 15% for the general population.

Affluent purchasers

42% of LinkedIn members spent more than $30,000 on their last vehicle.

Areas of Opportunity

§  Personal CRM + Prospecting §  Reputation Management §  Search Engine Optimization §  Talent Acquisition

An up to date online rolodex

Build trust & credibility

Rank in search engines

#3 for one of the most generic

names of all time.

Find talented employees

BUILDING YOUR PROFILE Part One

Complete your profile!

The #1 mistake I see on LinkedIn is an incomplete profile. Let’s review some of the most important elements…

First impressions matter

A professional headshot.

Show yourself! Nothing screams “I don’t care” more than a profile without a photo. (Especially if you have a popular name!)

Add a descriptive headline.

Make contacting you easy

Don’t forget to customize your URL!

Blend overview + personality

Upload supporting documents

This is a great place to place brochures, sales info, fleet pricing, and other marketing collateral.

Share your experience

Tips to get started:

1.  Upload your photo 2.  Complete your summary 3.  Add main contact information 4.  Describe 2-3 current + past jobs 5.  Upload 1-2 marketing PDFs

GROWING YOUR NETWORK Part Two

If you build it, they will come

The key to LinkedIn is building a strong following of personal, professional and community connections. There are several simple ways to get started.

Invite your email contacts

Connect your networks

Collect Business Cards

Ask customers and prospects for their business cards ( and use CardMunch to sync them with LinkedIn). This will help you stay in touch and make new connections.

Find new people in your network

A word of caution…

More connections isn’t always better. Always make sure you have a reason to connect. If you try connecting with too many strangers, your account could get black listed!

ENGAGE + NURTURE Part Three

Listen & react

Set specific follow-up actions

Share useful, relevant content

5 WAYS TO GET THE MOST OUT OF LINKEDIN

Part Four

1. Schedule 10-15 minutes daily

§  Post an update §  Engage with 1-2 connections §  Add new connections from biz cards §  Tweak one thing on your profile §  Schedule follow ups §  Get back to work!

2. Pay it forward

§  Does one of your connections need help? Make an introduction!

3. Ask for recommendations

Customers Colleagues Vendors

4. Drive traffic with local groups

Add useful content to groups to drive website traffic and start conversations

5. Be a real person!

The worst mistake on social media is treating it differently than you would treat people in real life. Be yourself, be real and have fun! Those who follow these rules see the most success.

Questions?