Linkedin For Businesses Webinar

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LinkedIn for Brands and Businesses Christopher S. Penn Vice President, Marketing Technology

description

Linkedin For Businesses Webinar - learn how to use LinkedIn for lead generation, audience growth, and much more. http://resources.vocus.com/ChrisPenn?source=SPKR

Transcript of Linkedin For Businesses Webinar

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LinkedIn for Brands andBusinesses

Christopher S. PennVice President, Marketing Technology

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LinkedIn for Brands andBusinesses

Christopher S. PennVice President, Marketing Technology

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Who?

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Who?

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Why LinkedIn?

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Prep Company

Group Intel

AdsInteraction

Measurement

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Prep Company

Group Intel

AdsInteraction

Measurement

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Do not be shy. It’s a professional network.

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ifttt.com

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Prep Company

Group Intel

AdsInteraction

Measurement

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Company Profile

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Products & Services

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Adding Products & Services

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Multiple Audiences

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Social Plugins

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Prep Company

Group Intel

AdsInteraction

Measurement

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Join appropriate groups.

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Power networking: start your own.

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Most groups are filled with self promotional spam

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Banhammer the spammer

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Prep Company

Group Intel

AdsInteraction

Measurement

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Research openly

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Know what’s going on

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Customize your newsfeed

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Prep Company

Group Intel

AdsInteraction

Measurement

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Company Social Postings

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Highly Targeted Updates

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When to post?

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Metcalfe’s Law

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Powering the Corporate Network

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Ask.

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Be helpful.

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Mobilize your team!

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Feed Your Network

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Prep Company

Group Intel

AdsInteraction

Measurement

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Buy your eyeballs

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PPC Self ServeSponsored PostsMedia Buys

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PPC Self Serve

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Sponsored Posts

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Media Buys

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Prep Company

Group Intel

AdsInteraction

Measurement

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The insider secret!

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SHIFT Happens

www.shiftcomm.com/subscribe

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Stay in touch

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www.shiftcomm.com

617-779-1800

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Hashtag

#linkbiz#vocuswebinar

Q&A

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Stay in touch

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www.shiftcomm.com

617-779-1800