For Business GrowthJuly, 2012

Agenda

• Introduction• Objectives• Why Use LinkedIn?• Ways to Use LinkedIn• Questions

Why Use LinkedIn?

“People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.

-- Guy Kawasaki http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0IcOuG3EF&D

Objectives of this Session

• Enhanced knowledge of why LinkedIn, and social networks are important

• Learn ways to use LinkedIn strategically, rather than just “being there”

• Begin thinking about the creation of a plan for developing and using your network effectively

About LinkedIn:

• A business-oriented social networking site• An interconnected network of professionals in

more than 170 industries and 200 countries• A social network where the average age of the

LinkedIn user is 41• A social network in which the average salary is

$110,000• Men and the 24-35 year-old demographic are

more likely to use LinkedIn

Ways to Use LinkedIn

• Increase your visibility– By adding connections, you increase the likelihood

that people will see your profile first when they’re searching for someone to hire or do business with

– In addition to appearing at the top of search results, people would much rather work with people who their friends know and trust

Ways to Use LinkedIn

• Increase your ability to connect– Include past companies, affiliations,

interests and education– Add your LinkedIn profile link to e-mail

signatures and online profiles– http://www.linkedin.com/in/marijeanjaggers

Good Invitation to ConnectAs you may know, I resigned my position as [TITLE & COMPANY]. It was a rich experience and I value the privilege of access to a very high level of thought leadership during my years there.

Recently, I have begun to work with the [COMPANY] to [DETAILS OF JOB AND INDUSTRY] Using “best practice” as a baseline, we are looking at regional, national and international models that use an integrated approach to create successful outcomes.

As I value our relationship and appreciate the depth of experience you bring to your profession, please join my network so we can stay in touch on this and more.

Warm regards,

Steps to Take Today

• Upload your e-mail contacts from all sources• Get your profile to 100% by completing all of

your information and adding a photo• Develop a keyword-rich professional headline• Rename the default “Website” and “Blog”

settings to personalized names• Add your Twitter account

Steps to Take Next Week

• Write a recommendation for a colleague, partner or friend (and hope they return the favor)

• Create a schedule for yourself to ask one new person a week for a recommendation

Ongoing Steps to Success

• Going forward, each time you get a new contact’s card, enter them in

• Each week, spend about 10 minutes researching new, desired contacts or prospect companies

• When necessary, UPDATE your profile and keep it current

• Add applications like SlideShare and Tweets to make your profile more valuable to your contacts

Questions?

Thank You!

www.jaggerscommunications.com

http://www.linkedin.com/in/marijeanjaggers