1.LinkedIn 102 for Business 800.425.9843 www.blytheco.com/bamThink.blytheco.com | twitter@blythecollc

2. Alicia Anderson and Cortez NaPue, BlythecoBlytheco Advanced Marketingwww.linkedin.com/company/blytheco@blythecollcwww.slideshare.net/blythecoThink.blytheco.com blogwww.blytheco.com/BAM 3. Tweet your big ideas with#blydea 4. What will you learn?1. 4 Take-a-ways Who should use LinkedIn?2. How do you optimize your own profile?3. How can companies use LinkedIn?4. How do you use LinkedIn Advertising? 5. LinkedIn Is for B2B 6. LinkedIn Generates Real Customers 7. Add Value and Build a Brand Using Social Media SLIDE :7 8. #4 9. The LinkedIn Professional At A Glance Average Age 41 Household Income$109,703 Male64% Comp Index Rank HHI $100K+53.5%210 1 Own Smartphone/PDA34%430 1 College Grad/Post Grad80.1%156 2 Business Decision Maker 49%185 13 EVP/SVP/VP6.5% 317 4Source: @plan Summer 2008 10. The 6 Most Important Items to UpdateCustomizeheadlineAdd PhotoAdd Twitter feedAdd WebsitesAdd Twitter handleCustomize link | SLIDE :10 11. Who is looking at you? Knowing who viewed your profile is an opportunity to find new customers. SLIDE :11 12. Using Groups Listen First Use Skills field to find relevant Groups Build influential relationships Share info that has VALUE Connect to individuals in the Group 13. LinkedIn Company PagesWhat is a LinkedIn Company Page?Its a centralized location where millionsof LinkedIn members can go to stay inthe loop on company news, products andservices, business opportunities and jobopenings. You can: Tell your companys story Highlight your products and services Engage with followers Share career opportunities Explore companies of interest Get the latest company updates and industry news 14. How to Set Up Your Company Page Go to the Add Company page Enter your company name andcompany email address Confirm your request throughan automatic email that wewill send to you Start filling in your companysinformation Set up your Company Pagenow. 15. Company Status Updates Company Status Updates are postsmade by the company to shareanything from company news toproduct releases to promotions torelevant industry articles. Encourage followers and page visitorsto like, share, and comment on yourposts- this helps spread the word toeach followers entire network. Download a Status Updates TipsGuide. Coming soon targeted statusupdates! 16. Businesses can target status updates http://www.adweek.com/news/technology/linkedin-adds-new-targeting-options-141202 17. No more post-and-pray. We findbetter depth and breadth ofcandidates, plus were saving over $1million this year with LinkedInrecruiting services- Director, TalentAcquisition, U.S. Cellular 18. LinkedIn Recruiter Social Recruiting Stats Get unlimited accessto names and fullprofiles Find the best, muchfaster Contact candidatesdirectly Boost your recruitingproductivity 19. LinkedIn Recruiter Manage yourpipeline Keep your team onthe same page Maintain yoursourcing activity Get help from theexperts 20. LinkedIn AdsHow to Get Started Create an ad write your ad in minutes usinga LinkedIn account Select a target audience determine whichLinkedIn members should see your ad Set your budget and bid 21. Where Will My Ads Be Shown? Profile Page Home Page Inbox Search Results Groups 22. Who Will See My Ads?You can target by: Job Title Job Function Industry Geography Company Size Company Name Seniority Age Gender LinkedIn Group 23. LinkedIn Ad ExamplesWhat works well: What could be improved:This headline clearly describes the products or The logo and the text within the image are too small and hard to read. services offered. Try an ad variation with a question This headline displays the company name rather than a word or in the headline to engage people.phrase describing the service or key benefits of the service.This description lists clear benefits and suggests aThis description does not use complete sentences and proper strong call-to-action. punctuation.What works well:What could be improved:This headline draws attention using language familiarThis headline uses a generic phrase that doesnt distinguish to the target audience. the product or service or catch the attention of the targetThis description clearly states who the product appeals audience. to and offers a free trial.This image does not relate to the products or services being advertised. 24. What Have You Learned? 1. Who should useLinkedIn? 2. How do you optimizeyour own profile? 3. How should companiesuse LinkedIn? 4. How do you use LinkedInAdvertising? 25. Want More? Pinterest for Business Tuesday, July 17. Finding the Hot Spots on your Website withReal-Time Traffic Monitoring Tuesday, July 31. If you like it then you shoulda put a click on it: Alook at content creation and the magic of CTAs -Tuesday, August 7.Sign up at www.blytheco.com/bam 26. Dont know where tostart? We can helpwww.blytheco.com/BAM 27. Check this and all other presentations out onSlideshare immediately following the webinar. www.slideshare.net/blytheco 28. Thank you for joining us!aanderson@blytheco.com@aliciakanderson800.425.9843, x 2204cnapue@blytheco.com@blythecollc800.425.9843, x 2237