LinkedIn Educational Workshop

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    13-Sep-2014
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If you’re in business and networking is important to you, then you should be using LinkedIn. Come learn how LinkedIn can help you grow your business. In this seminar, you will learn the fundamentals of LinkedIn, as well as how to: • Maximize your LinkedIn profile to attract prospects to your page • Utilize status updates to establish yourself as a subject matter expert • Get introduced to new contacts through groups and your current connections • Advance your company page to drive new business leads

Transcript of LinkedIn Educational Workshop

Slide 1

LinkedIn Educational Workshopmcdougall & duval advertising | Reading Co-operative Bank

1Director of Social Mediaat McDougall & Duval AdvertisingAmesbury, MALinkedIn Educational Workshopmcdougall & duval advertising | Reading Co-operative Bank

Host: Carie Schelfhaudt2A simple truth: Campaigning used to be about delivering messagesNow, its about creating personal relationships To todays consumer, conversations are far more important than direct messages aloneIn order to have these conversations, brand ambassadors need to identify who in the target audience are the greatest influencers who generate the most online buzz57% of people talk to other people more online than in real life

LinkedIn Educational Workshopmcdougall & duval advertising | Reading Co-operative Bank

Social Media Revolution3LinkedIn Educational Workshopmcdougall & duval advertising | Reading Co-operative Bank

Poll

4Think of LinkedIn as your online business card. Its a great online environment to foster business relationships and share or solicit information relevant to your industry.LinkedIn Educational Workshopmcdougall & duval advertising | Reading Co-operative Bank

What is LinkedIn?5 LinkedIn is a non-flashy, sleeping giant

LinkedIn is the home for:

Sharing industry-related content to establish you as a subject matter expert

Asking for advice on industry topics

Networking with others

Searching for new talent in a specific field

Posting jobs

Promoting upcoming events

LinkedIn Educational Workshopmcdougall & duval advertising | Reading Co-operative Bank

Why join LinkedIn?6 Currently has 200 mil. members (the largest professional database on the Internet)

Comparatively, Twitter has 200 million members and Facebook just reached 1 billion members

4.3 billion searches for people on LinkedIn in 2011

13.5 million business decision makers

200 mil. Companies have LinkedIn Company Pages

LinkedIn members have 2x more buying power than Facebook and Twitter

41% household income of $100K+

52% college grad or post grad

LinkedIn Educational Workshopmcdougall & duval advertising | Reading Co-operative Bank

How is LinkedIn different from other social media channels?7LinkedIn has a variety of packages to fit your needs. When first starting out on LinkedIn, we recommend using the free version until you are comfortable enough to take advantage of a paid subscription.LinkedIn Educational Workshopmcdougall & duval advertising | Reading Co-operative Bank

Do I have to pay for LinkedIn?

8Go to www.linkedin.com to create your online profile.LinkedIn Educational Workshopmcdougall & duval advertising | Reading Co-operative Bank

How do I get started?9LinkedIn Profilemcdougall & duval advertising | Reading Co-operative Bank

10Above is a screenshot of my LinkedIn profile, which includes my past and current positions, education, recommendations, connections and Twitter handle.LinkedIn Profilemcdougall & duval advertising | Reading Co-operative Bank

Profile Screenshot

11 Profile picture

Summary of yourself

Industry and postal code

Current position with description

Two or more past positions

Your education

A minimum of 5 skills

At least 50 contacts/connections

LinkedIn Profilemcdougall & duval advertising | Reading Co-operative Bank

Complete your LinkedIn profile by adding at least the following:

12Why complete your LinkedIn profile? Reaching 100% profile completeness will increase the likelihood of you appearing in LinkedIn search results

For example: If you listed Residential Mortgages as a skill, a potential client may come across your profile when they perform an advanced search on those keywords

LinkedIn Profilemcdougall & duval advertising | Reading Co-operative Bank

LinkedIn Profile Completeness13 Certifications

Awards

Languages

Legal Updates

Real Estate Pro

How? Go to your LinkedIn Profile

LinkedIn Profilemcdougall & duval advertising | Reading Co-operative Bank

Enhance your LinkedIn profile by adding sections/modules:

14Colleagues, clients, managers and employees can endorse each others work in the Skills & Expertise section.LinkedIn Profilemcdougall & duval advertising | Reading Co-operative Bank

Get Endorsements for your Skills & Expertise

15 Colleagues, clients, managers and employees can endorse each others work by requesting and receiving LinkedIn recommendations

Get recommendations for past and current positions

Review recommendations received

Make recommendations

Request recommendations for past and current positions

How? Go to LinkedIn Profile Recommendations

LinkedIn Profilemcdougall & duval advertising | Reading Co-operative Bank

Request Recommendations

16Clicking Contacts from the top menu items will bring you to a list of your current connections.LinkedIn Profilemcdougall & duval advertising | Reading Co-operative Bank

Sample of Recommendations

17LinkedIn Contactsmcdougall & duval advertising | Reading Co-operative Bank

18 Use the search box located in the upper right-hand corner of your Home Page

Do a few basic searches with people you currently know

When you locate a friend by name, click the yellow Connect button next to their name

Opt to send an invitation only or an invite with a personal message

LinkedIn Contactsmcdougall & duval advertising | Reading Co-operative Bank

Start by making connections with people you know

19When inviting new contacts to connect, LinkedIn requires you to specify your relationship to the contact before allowing you to send an invitation.LinkedIn Contactsmcdougall & duval advertising | Reading Co-operative Bank

Invite to connect

20Import ContactsEnter your email address and password to see who you already know on LinkedIn.

Add ColleaguesIf you entered your company in your profile, LinkedIn will allow you to search for colleagues from each company you have previously worked at or currently work at.

Add AlumniIf you entered your alma mater in your profile, LinkedIn will allow you to search for friends from each school you attended.LinkedIn Contactsmcdougall & duval advertising | Reading Co-operative Bank

Increase Your Connections

21See whos viewed your profile by clicking the link in the bottom right corner of the Home Page.LinkedIn Contactsmcdougall & duval advertising | Reading Co-operative Bank

Find out whos viewed your profile

22The amount of information you see about the person that viewed your profile is determined by the individual user settings of that person. You can set your own permissions in the LinkedIn Settings area.LinkedIn Contactsmcdougall & duval advertising | Reading Co-operative Bank

Whos viewed your profile

23 LinkedIns algorithm determines people you may know based on their relationship to your connections.LinkedIn Contactsmcdougall & duval advertising | Reading Co-operative Bank

People you may know

24 Use this People You May Know feature to search for friends of friends

degree connections people you have already connected with on LinkedIn

degree connections people that are DIRECTLY linked to your 1st degree connections

degree connections people that are friends of friends of your connections

connections people who are members of groups that you are a member of

LinkedIn Contactsmcdougall & duval advertising | Reading Co-operative Bank

People you may know:25Get introduced to new contacts through your current connections.LinkedIn Contactsmcdougall & duval advertising | Reading Co-operative Bank

Get introduced to new prospects

26Use the Introduction Request Form to specify which shared connection you would like to introduce you.LinkedIn Contactsmcdougall & duval advertising | Reading Co-operative Bank

Introduction request form

27LinkedIn Company Pagesmcdougall & duval advertising | Reading Co-operative Bank

28Company pages include a banner image to promote and reinforce your financial institutions brand, as well as an information area to specify the details of your organization.LinkedIn Company Pagesmcdougall & duval advertising | Reading Co-operative Bank

LinkedIn Company Page Home tab

29Customize the tab by spotlighting featured products/services with a large, rotating banner image. You can also create and customize individual products/services pages to showcase your variety of offerings. LinkedIn Company Pagesmcdougall & duval advertising | Reading Co-operative Bank

LinkedIn Company Page Products/Services tab

30 Brands are driving results from their presence

Company followers are 2x more likely to purchase and recommend

B2B conversions are 4x better vs. Twitter and Facebook

People are 50% more likely to purchase from a company they engage with on LinkedIn

LinkedIn Company Pagesmcdougall & duval advertising | Reading Co-operative Bank

Why? Audience + Context = Results31LinkedIn automatically created many Company Pages based on the user profiles of LinkedIn members. To see if your Company Page has already been created, view your profile and hover over your company name.LinkedIn Company Pagesmcdougall & duval advertising | Reading Co-operative Bank

How do yo