Leveraging LinkedIn for Competitive Intelligence

A Peopleshark Public Service Announcement

Researching Companies on LinkedIn

• Basic Info• Subsidiaries and divisions• Geographic dispersion,

demographics• Recruiting intelligence• Internal talent management

intelligence

Basic Info

• Company description

• Size• Revenue• Founded• Convenient links to

website and HQ contact info

• Stock chart

Related Companies

• Subsidiaries, spinoffs and acquisitions

• Related company info rolled up into parent company profile

Candidate Demographics

• Geography and # of employees at major locations

• Median age (where else can you find this?)

• Gender breakdown

Recruiting Intelligence• Top schools• Where employees

are recruited from and where they go to

• Who employees are talking to and networking with

• Common job titles and current open positions

Talent Management Intelligence

• New hire data – what divisions are hiring

• Who’s leaving and where they are going

• Talent management – title progression

• Explore contacts to extract length in position data (or how soon promoted)

What’s next?

• LinkedIn is planning additional Company Profile features including– post targeted jobs– recruitment videos– other promotional material for

recruitment– post information about products and

services– upload company images

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