LinkedIn - Company Pages, Groups & Advertising

LinkedIn : Company Page, Groups & Self-advertising

Company Page – Getting Started

Company Page

• When a brand has created a company page, what is the next step that

you would take to create awareness. If your budget restricts

advertising, what would you recommend?

Questions!

Develop your Follower Community

• Encourage your workforce to create and complete LinkedIn profiles -once they include your company name, they automatically become followers of your Company Page

• Encourage them to spread the word to their networks, customers, and business partners

• Add a “Follow” button to your website

• Link to the Company Page in all of your marketing communications like your emails, newsletters and blogs

How to Create Awareness?

Build Valuable Relationships

• Share company news, industry articles, thought leadership pieces or

ask followers to weigh in on hot topics

• Share images, infographics, or any compelling content

• Target your update based on our unique criteria. It’s a powerful way to

deliver highly relevant content to the right audience

• Use follower analytics to gain a deeper understanding of your

follower base, community growth, and engagement levels

How to Create Awareness?

http://www.youtube.com/watch?v=yF2x_PLF0O4&list=PL27DE225FA29FC243&index=2

LinkedIn - Estimates

• LinkedIn Groups is a great way for organizations to keep in touch with their members about current events and to discuss issues of common interest

• Here are a few types of groups that are currently on LinkedIn:

Corporate

College alumni

Nonprofit

Trade organizations

Conferences

Industry-specific

LinkedIn Groups

Finding and Joining the Right Group

Why Should I Join LinkedIn Groups?

LinkedIn Self-serve Ads

• You can up to 15 ad variations

Who's the Audience for this Campaign?

Location

Companies

Job Title

School & Skills

Groups, Gender & Age

Bid & Daily Budget

LinkedIn - Company Pages, Groups & Advertising

Social Media

Transcript of LinkedIn - Company Pages, Groups & Advertising