LinkedIn Better Practices
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Transcript of LinkedIn Better Practices
BETTER PRACTICES
ON USING LinkedIn™ FOR REAL & POSITIVE GOOD
PRESENTED BY STEPHEN M. FREY, AIA
www.arocordis.com | 802-448-0056 voice | 88 Phillips Road, Montpelier, VT 05602
WHY SHOULD YOU USE IT?• Our business lives always change.
LinkedIn ™ provides one shared place to grow and stay in touch.
• Over 225,000,000+ members and growing across the world
• The site can be used by many different business types, large and small companies, individuals and used in many unique ways.
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www.arocordis.com | 802-448-0056 voice | 88 Phillips Road, Montpelier, VT 05602
HOW CAN IT WORK FOR YOU?• Build your professional network &
strengthen relationships near & far?
• Find a job, attract new hires?
• Stay on top of relevant news & information?
• Build your brand & develop business prospects, find partners, collaborators.
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www.arocordis.com | 802-448-0056 voice | 88 Phillips Road, Montpelier, VT 05602
WHO USES IT?• Teenagers: Build connections, internships and
future career relationships.
• College Graduates: Looking for that first job, staying in touch with classmates, internships and building career relationships.
• Growing Professionals: Individuals who see the importance of building a personal brand within a career path.
• Business Development: Used by businesses large
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www.arocordis.com | 802-448-0056 voice | 88 Phillips Road, Montpelier, VT 05602
WHO USES IT?• Career professionals looking to stay in
touch, build
• Large corporations, company pages
• Small businesses
• College & high school students
• Retirees
• Human Resource Professionals
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www.arocordis.com | 802-448-0056 voice | 88 Phillips Road, Montpelier, VT 05602
USE THE WHY TO LEVERAGE THE HOW
• Use a high quality head shot
• Update your Profile to 100%
• Join groups & interact with others
• Upload content, cross-connect media, web-sites, twitter, fb
• Updates with useful content, targeted appropriately
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www.arocordis.com | 802-448-0056 voice | 88 Phillips Road, Montpelier, VT 05602
TO SELL IS HUMAN – DAN PINK
• Whatever our role, our job, we are allin sales.
• We are all in the business of movingothers.
• It’s all about building trust and value over the long term.
• (Sales, selling are not dirty words)
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www.arocordis.com | 802-448-0056 voice | 88 Phillips Road, Montpelier, VT 05602
WHY YOUR PROFILE IS SO CRITICAL
• An online “living” resume which can evolve through your career stages
• Builds credibility & expertisethrough recommendations, skill endorsements
• Tells your story, highlights key achievements, projects, career milestones…keep it straigtforward
• Searchable and easy to find online
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www.arocordis.com | 802-448-0056 voice | 88 Phillips Road, Montpelier, VT 05602
ALSO, YOU CAN• Create social media convergence by
adding video content, presentation materials to profile.
• Cross link profile elements to websites, project websites, articles etc.
• Simultaneously update Twitter feed when updating on LinkedIn (Twinked)
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www.arocordis.com | 802-448-0056 voice | 88 Phillips Road, Montpelier, VT 05602
YOU CAN BUILD YOUR BRAND• Build personal or business brand
awareness by sharing useful information, updates, white papers
• Link to online portfolios for job seeking architects, business development, designers, more…
• Create a Company Page, post updates and open jobs, build “buzz”
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www.arocordis.com | 802-448-0056 voice | 88 Phillips Road, Montpelier, VT 05602
IT TAKES TIME!• Watch & observe others: See how
they update, where they interact, see connections being made
• Check out similar profiles: Check out profiles see what works, what doesn’t for you
• Don’t over do it: 20-30 mins / month to start, explore
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www.arocordis.com | 802-448-0056 voice | 88 Phillips Road, Montpelier, VT 05602
BUILDING RELATIONSHIPS• Go slow with seeking to connect with
others Join groups, discussions.
• Don’t cold connect, connect with only those you know well to start (wait on that for now)
• Interact at your pace with groups aligning with your LinkedIn™ goals, professional and personal interests
• Give, give, give
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www.arocordis.com | 802-448-0056 voice | 88 Phillips Road, Montpelier, VT 05602
TAKING IT TO A HIGHER LEVEL
• Analytics, down and dirty style: Periodically review interactions, look for successes, are you satisfying your goals? Time spent, return on investment? Website traffic, new hires, sales? LinkedIn Ads?
• Converting interactions to real relationships and face to face time
• Multi-media & channel convergence
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www.arocordis.com | 802-448-0056 voice | 88 Phillips Road, Montpelier, VT 05602
NEXT STEPS• Assess past efforts success, retool,
adjust goals as required?
• What are your goals in the next 6-12 months and how to achieve them? Milestones? Key actions?
• Experiment with new tools, features like Pro features & services, InMaps™, Video, Slideshare, Projects and more?
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www.arocordis.com | 802-448-0056 voice | 88 Phillips Road, Montpelier, VT 05602
THANKS!• Have questions or comments? Feel
free to contact us! We are easy to find.
• linkedin.com/in/stephenfrey/
• @arocordisdesign on Twitter
• www.facebook.com/arocordis
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