LINKEDIN BEST PRACTICES_v4

LINKEDIN BEST PRACTICES

LINKEDIN AND YOUR PERSONAL BRANDMICHAEL DAEHNDigital Marketing Leadhttps://www.linkedin.com/in/michaeldaehn ANGELA BLAKELYLearning Development Specialisthttps://www.linkedin.com/in/angelablakely

PRESENTED BY:

Thank you for the introduction and Good morning everyone. 1

My name is Angela Blakely and today we will be going over How to create your personal brand and how to do that by making a winning profile on LinkedIn. 2

Michael Daehn will also be joining us later on in the presentation to show how you can make connections and grow your network on LinkedIn.

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Agenda1234CREATING YOUR PERSONAL BRANDHOW TO BUILD AN ALL-STAR PROFILEMAKINGCONNECTIONSKEY FEATURES ON LINKEDIN

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Agenda1234CREATING YOUR PERSONAL BRANDHOW TO BUILD AN ALL-STAR PROFILEMAKINGCONNECTIONSTHE KEY FEATURES OF LINKEDIN

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Creating YOUR PERSONAL BRAND

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PERSONAL BRANDING

What do these celebrities have in common? They have mastered the art of Personal Branding!!

But a more important question is, Why should you care about having a personal brand and why is it important?

Having a personal brand makes you memorable to those around you. The more memorable you are, the more in demand you are likely to be.

And the more in demand you are the more successful you will become.10

The PERSONAL BRANDING PYRAMID

How to create your personal brand11

What do I do that makes me different?What is my specialty?DETERMINE WHO YOU ARE

**Read questions form the slide**

We must identify our greatest strengths and most noteworthy personal traits. These qualities may not provide any value but is something that makes you different.

Personal branding is about determining who you are at your core authentic self, rather than inventing a brand that you would like to be perceived as.

Your specialty doesnt necessarily have to provide value to others, but is something that makes you YOU!

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DETERMINE WHAT YOU DOWhat do I do that provides value to others?What services can I provide?

***Read questions off slide***

Do any of your specialties provide value to others?

What do I do that adds remarkable, measurable, distinguished, distinctive value? What do I do that I am most proud of?

Or in other words what do you do that others would pay for?

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POSITION YOURSELFWhat have I done to make myself stand out?How can I make myself noticeable to my audience?

**Read questions off slide***

What would my colleagues or my customers say is my greatest and clearest strength?

It is important for you to position yourself in your best light and in front of the right audience. While promoting brand You, everything that you do or choose not to do communicates the value and character of the brand. You can do this in everything you do, from the way of handling phone calls, to the email messages, to the way of conducting business in a meeting, and even having a powerful online presence on social media sites, like LinkedIn is all part of the larger message that is sent tell others about your personal brand.

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MANAGE YOUR BRANDIs my brand memorable?Would my audience recommend me?

**Read questions off of slide***

If your answer is no to either or both of those questions, then ask yourself what must you do to achieve a memorable and valuable brand?

To evaluate how is brand You doing it is necessary to obtain honest, helpful feedback on the brand performance, growth and value. The next step is to work to close the gap between what the brand is today and how it wants to be perceived by others.

Your network of friends, colleagues, clients, and customers is the most important marketing vehicle that your personal brand has. What they say about the brand is what the market will ultimately gauge as the value of your brand.

The personal brand must establish a place of trust and relevance in the prospective minds. The more it is believed by people, the more it will spread throughout the market without pushing.

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BUILD AN ALL-STAR PROFILE on LINKEDIN

So now that we know how to create a personal brand, lets look at the different ways having an All-Star LinkedIn profile can help you create and maintain your personal brand.

We will go over not only the basics of LinkedIn, but also how to utilize LinkedIn feature to create a wining profile and online presence. 16

FIRST, SIGN-UP!

Choose the name you want to use professionally. Use the email address you will ALWAYS have access too. You can add alternate (company and/or employer) email addresses later.

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CUSTOMIZE YOUR LINKEDIN URLUse your company name or your name for the customized URLExample:www.LinkedIn.com/in/FirstnameLastnamewww.LinkedIn.com/in/CompanyNameOnly use company name if it is your own businessYou will still need a personal profile first before starting a company profile

It is better to create a custom url, rather than the default url given to you by LinkedIn, that way you can give out your info and help people find your profile easily.

On the Edit Profile screen, at the bottom of the gray window that shows your basic information, youll see a Public Profile URL. Click Edit next to the URL, and specify what youd like your address to be. When youre finished, click Set Custom URL.

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CUSTOMIZE YOUR LINKEDIN URL

***PLAY VIDEO (ON LEFT)***

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SeLECt your profile settingsTurn on/off your activity broadcasts

Select what others see when youve viewed their profile

Choose who can see your updates and activity feeds

Choose how LinkedIn can contact you and send you notifications

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YOUR public profileClick the View profile as button to view your public profile

Here you can see what your profile looks to your Connections and to the Public (non-Connections)

To edit your public profile, go to your Privacy & Settings page under the Account & Settings menu

You can customize what non-Connections see when they find or search for your LinkedIn profile

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Keywords, keywords, keywordsThe most important thing to remember is that every word in your LinkedIn profile is optimized for searching, so choose your keywords thoughtfully and carefully. What keywords would you like to be found under?

Take a look at the job descriptions of the positions related to your current position/career, and dump them into a word cloud tool likeWordle or WordItOut. Choose the words that standout. Those are your keywords. Theyre likely what clients and peers are searching for when theyre looking for people like you. Make sure those words and phrases are sprinkled throughout your summary and experience.22

1. Headline

2. Connections

3. Summary

4. Experience

5. Education

6. Skills & Endorsements

7. Recommendations

Components ofAn All-Star Profile

The more complete your profile, the better the odds that clients will find you in the first place. So, completeness is important from that standpoint. Its also important after a client has found you and decided to click on your profile: He or she wants to know what your skills are, where youve worked, and what people think of you. So, dont get lazyfill out every single section of your profile. The good news? LinkedIn will actually measure the completeness of your profile as you work and offer suggestions on how to make it stronger.

https://www.linkedin.com/in/marciafrancisco

https://www.linkedin.com/in/michaeldaehn

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HOW TO BECOME A LINKEDIN ALL-STAR

PROFILE BADGEYour Profile Badge is 25% of your All-Star profile, and includes your picture, headline, city and industry. Your picture should be:RecognizableWell-lit, good framingSmiling or thoughtfulKeep it professional

Your profile badge is the first thing others see when they find you in a search or view your public profile.

You are 11x more likely to have your profile viewed if you have a picture.

**Read off of slide***

Not sure what appropriately professional means? Take a look around at what the people in your target company, industry sector, or business level are wearing. Match that.

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PROFILE BADGEYour Headline:

Should have your current profession and/or job title

Is optimized for a keyword search, so use your 120 characters wisely.

**Read first bullet point***

But you are not obligated to only enter your current job title. You can put a lot of information here that relates to your profession and skill set.

Remember, this section is optimized for a keyword search and can contain up to 120 characters, so use it wisely.25


PROFILE BADGE

It is the first thing others see when they find you in a search or view your public profile.

You are 11x more likely to have your profile viewed if you have a picture

Not sure what appropriately professional means? Take a look around at what the people in your target company, industry sector, or business level are wearing. Match that.

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SUMMARYYour Summary is 5% of your All-Star profile, and can contain up to 2,000 characters.

Should highlight your:ExperienceExpertiseAccomplishments

Make your summary more personal by writing in the first person. Some like to write their summary in third person, which can be more formal. It is all up to you and how you want to portray yourself to you clients.

**View Marcis Summary section***27


EXPERIENCE

Attach media from past work projects: presentations, videos, graphics, etc.

Your Experience is 30% of your All-Star profile.

The more descriptive you are, the more likely you will turn up in a search.

**View Michaels Experience section**28


EDUCATIONYour Education is 15% of your All-Star profile.

Make sure you add any societies, organizations, awards, or academic achievements.

***View Marcis or Michaels Education section***29


SKILLS &ENDORSEMENTSYour Skills and Endorsements are 5% of your All-Star profile.

You must have a minimum of 5 skills and a maximum of 50 (try to use all 50)

Remember to list software and equipment you are skilled with as well.

Endorsements can be a great way to show off your skillsas long as your profile isnt overloaded with too many to really send the right message. The secret to making them work for you is keeping your skills updated: As you transition between careers, develop new skills, or take on new responsibilities, drop outdated skills from your profile and add the ones you really want to be known for. Now, when connections land on your page, theyll only see the most relevant skills.

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Skills and endorsementsThe more connections you have, the more likely you are to get endorsed

Like Recommendations, if you want to get Endorsements, be sure to endorse others

LinkedIn notifies the person when you endorse them

Make sure that you endorse others. 31

Skills and endorsementsClick on + Add skill to edit, add, and re-order endorsements

Make sure you showcase the skills that are most pertinent to your current career/industry

**View Marcis endorsement section**

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RECOMMENDATIONS

Recommendations are 15% of your All-Star profile.You are 3x more likely to get inquiries from LinkedIn searches

And giving recommendations is the best way to get them back

Your connections can vouch for your experience by endorsing these skills. Make sure you also endorse people you know on LinkedIn for skills you saw them accomplish first-hand.

**View Marcis recommendation section**

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CONNECTIONSAll-Star

Your Connections are 5% of your All-Star profile.You need a minimum of 50 connections.The more connections you have the bigger your network.

Having 50 or fewer connections on LinkedIn tells your clients one to three things: 1) You are a recluse who knows very few people, 2) Youre paranoid about connecting with others, or 3) Technology and social media are scary to you. None of these are good

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THE KEY FEATURES OF LINKEDIN

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Sending invitations and messagesWhy should you personalize your messages? You are more likely to connect with new people and get a response in return

Personalize each message or invitation by including how you are connected and why you would like to connect or speak with them further

Dont just use the standard message LinkedIn generates for you when you send invitations and/or messages.

Personalize each message or invitation by including how you are connected and why you would like to connect or speak with them further

But also make sure that you keep your message concise and to the point. 36

Adding media to your profile

You can add media files to your Summary, Experience, and Projects section

You can either upload media from your PC or via a website link

You can only upload video via a website link

Its important to add media to your profile in order to showcase examples of your work experience. This will verify your credibility and experience. You can upload presentations, documents (blogs, articles, thesis, etc), photos, websites, and videos.

**Read off of slide***37

Following influencersWhy should you follow Influencers?

Influencers are usually posting valuable information and articles daily that may give you the edge you need in your career

We want you to follow influencers. These are the people that have already perfected their personal brand. Influencers are usually posting valuable information and articles daily that may give you the edge you need in your career. So follow Influencers to get feedback, advice and much more to help improve your brand. 38

Profile viewsTrack profile views within the last 90 days

With a Free account, you can only view the last 5 viewers

A Premium account allows you to view all viewers from past 90 days that arent Anonymous (even if youre Anonymous)

If you choose to be Anonymous with a Free account, you wont be able to see who viewed your profile at all

LinkedIn allows you to monitor the number of people who view your profile.You will be able to track profile views within the last 90 daysWith a Free account, you can only view the last 5 viewers Premium accounts allow to to view all viewers within last 90 days, you will also be able to view viewers within a specific week.How you view profiles, changes what you see on the Who Viewed My profile page.If you are trying to build your network, keep your profile in the Visible setting, this way you can see who views you and they can see when you view the.Option to Be totally Anonymous: You will be completely anonymous to any profile you view. **IMPORTANT NOTE: This will also make anyone who views your profile anonymous as well, unless you have a Premium account. You can choose who you would like to view profiles in your Privacy & Settings menu39

Profile views

You can also view How you rank among your Connections in profile views

Where your viewers work and live

Where they came from in finding you

Their industry and job titles

***Go actual profile views page on website***

Ok so, now that we have gone over the basics of LinkedIn and creating an All-star profile, are there any questions so far?

If there are none, we will go to our next section with Michael Daehn, who will be showing you all the ways you can build your network on LinkedIn and further strengthen your online presence.40

MAKING CONNECTIONS

MICHAEL

Been on LinkedIn over 10 yearsLots of changesMore open to making connectionsPersonal preference

PROS:Expand your networkAble to connect outside your current networkMore likely to get recommendations and endorsements

CONS:More likely to get spamCould infer validation by association41

Finding connections

Hover your mouse over the Add Connections tab

You can find new connections two ways:

The People You May Know section

Invite your contacts using your email account: Gmail, Yahoo, etc

1 - Add connections by clicking on the shadow guy with a plus

LinkedIn does the work and suggest people you may know already

2 - You can also add your address book (including outlook)

Look through your list because LinkedIn will email everybody by default

3 Click on the See All to get a larger list of possible connections42

Mutual connections

The symbol tells you how many mutual connections you and this person have

ADD THEM! The more mutual connections you have, the more likely they are to accept your request

1 - Look for the symbol which tells you how many common connections you and this person have.

2 - People with mutual connections are more likely to accept your request.

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JOIN GROUPS on Linkedin

Now that you are connected build on the relationship

1 Interact and build community with your connections

2 Opens the door to making more connections44

Group connections

1 - Being in a group gives you more access to make connections.

2 Be careful about making requests to people you dont know or who may turn you down my sad story

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Group Notifications

Watch out for email notificationsCheck your settings

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Post, share, and likeShare an update or photo: Just like Facebook and Twitter, you can share status updates with your connections Publish a post: This is like a long form article or blog post written by you

Why should you share on LinkedIn?

1 Establishes you as an expert/authority2 All of your connections can potentially see your posts3 Builds interaction and community beyond just sharing contact details

4 - Sharing an Update or picture is like Twitter or Facebook. Others can see and share what you wrote or links you have shared.

5 - Publish a Post is more like creating a blog article. It is long form and the header image is much larger than a typical post.

6 - The advantage of Publishing a Post to LinkedIn is that the potential audience is much higher than your personal or (most) corporate blogs.

7 - If it gains traction it will get picked up by LinkedIn Pulse it and can be served to thousands of people outside of your network.47

Share Your Updates and Photos

1 Sharing an update2 CU Direct blog48

Publish an original post

1 Long form published post49

Linkedin pulse

LinkedIn.com/Pulse

1 Published posts can be picked up by Pulse 2 Reaches way beyond your network50

Influencers on LinkedIn pulse

1 Influencers are posting on LinkedIn2 Larger potential audience than your own site3 Over 300K views 3K likes51

Follow, Like, Comment and Share

Visit the CU Direct page on LinkedIn

1 - Follow, like, comment and share

2 - Thanks to Matthew, Rob and Pete for liking.

3 - Your likes show up in the feeds of your connections.

4 Sharing will format it as a post for your feed

5 Win/win great content for you to share/supports our corporate image

6 Live Demo sharing a post52

PROSPECTINGSearch for people or companies

Perform advanced searches leverage connections

A Premium account provides additional search filters

1 search for key prospects

2 CU heads of lending

3 - Look for group connections

4 - Premium accounts let you add additional filters53

PROSPECTINGSave your search and get email updates with new results

You can save up to 3 people searches with a free account

1 Save your search and get updates when new prospects are available54

Sales Navigator

Premium access and suggestionsFree 30 trialAdvanced Prospecting

Want more options? Consider upgrading to Sales Navigator to get Premium features and more access to potential clients.55

PHONE(877) 744-2835

[email protected]

Any Questions?

Find CU Direct on LinkedIn at: https://www.linkedin.com/company/cu-direct

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LINKEDIN BEST PRACTICES_v4

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