LinkedIn 101: Building your professional digital personality @johnnewwe
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A "How To" session for Enactus (formerly SIFE) team of the University of Missouri-Kansas City. Building and owning your unique professional digital presence and personality on LinkedIn. (Tuesday, November 27, 2012) Disclaimer: All views and opinions in this presentation are derived from my personal research and experience. All copyrights are duly accredited to their originally sources and content creators if not duly expressed in the slides.
Transcript of LinkedIn 101: Building your professional digital personality @johnnewwe
101 BUILDING YOUR PROFESSIONAL DIGITAL PERSONALITY
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
Who Am I?
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
Who Am I?
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
101 Sessions1. Connections2. Job Descriptions & Recommendations3. Summary4. Skills & Endorsements
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
101 Sessions: Connections•Purposefully building your network
You are the company that you keepBe Active & Stay Relevant
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
101 Sessions: Connections•Courtesy is Personality
You are the company that you keepBe Active & Stay Relevant
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
101 Sessions: Connections•Personable Simulation
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
101 Sessions: Connections•Personable Simulation
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
RED FLAG
101 Sessions: Connections•Personable Simulation
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
101 Sessions: Connections• #Tip 1: Know your Company
• Always be courteous• State your place• Be your professional self• Be active• Be relevant
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
101 Sessions: Job Descriptions & Recommendations
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
• #Tip 2: You are a Style Star
“Write the way you talk. Naturally.”-David Ogilvy, Founder, Ogilvy & Mather, September 7, 2012,
Internal Memo: How to Write
Quote & Image Source: http://www.brainpickings.org/index.php/2012/02/07/david-ogilvy-on-writing/
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
101 Sessions: Job Descriptions & Recommendations
101 Sessions: Summary
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
• #Tip 3: Be the Pepper…at times the Salt.
Image Source: http://www.blessthisstuff.com/stuff/living/misc-living/salt-pepper-by-koziol/
101 Sessions: Summary
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
• Meet Danny New…???
101 Sessions: Summary
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
Pepper PhilosophyKnow what
appeals to the senses of your
reader and pepper them
with their desire.
101 Sessions: Summary
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
Pepper PhilosophyKnow what
appeals to the senses of your
reader and pepper them
with their desire.
101 Sessions: Skills & Endorsements
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
101 Sessions: Skills & Endorsements
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
101 Sessions: Skills & Endorsements
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
• #Tip 4: Be Credible• Endorsements are reliable sources of viable &
applicable skills• Completes your style & sponsors
101 Sessions
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
#Tip 1: Know your Company#Tip 2: You are a Style Star#Tip 3: Be the Pepper…at times the Salt#Tip 4: Be Credible
Who Am I?
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
Connections
Descriptions
Sponsors
Summaries
Recommendations
Endorsements
Skills
Pepper
Salt
Associations
Pictures
Reading List
LolCats
G+
http://www.linkedin.com/in/johnnewwe/ | #LinkedIn @johnnewwe
Twitter: @johnnewweFacebook: https://www.facebook.com/johnnewwe
LinkedIn: http://www.linkedin.com/in/johnnewwe/
