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LINKEDIN AS A TOOL TO NETWORK AND FIND YOUR NEXT JOB

AGENDAAGENDAIntroduction to LinkedIn

Networking Basics

LinkedIn Functionalities

4 Steps to Build your Network..Fast

12 Ad d St t i f Fi di 12 Advanced Strategies of Finding a New Job Using LinkedIn

Wrap-up

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WHAT IS LINKEDIN?WHAT IS LINKEDIN?A platform to start and maintain relationshipsmaintain relationships

Largest online business network website worldwide ◦ 32 million users (up from 19m in 2007)◦ People from all industries◦ High profile

NETWORKING 101NETWORKING 101--Some TipsSome Tips

Define your goalDefine your goal

Who are the people in the best position to help you reach your goal?

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5 BASIC PRINCIPLES of 5 BASIC PRINCIPLES of NETWORKINGNETWORKING-- Jan Jan VermeiranVermeiran

Networking AttitudeGolden Triangle of Golden Triangle of NetworkingThe Real Power of the Network is in the 2nd

degreeQuality and DiversityQuality and Diversity“Know,Like,Trust” Factor

1>NETWORKING ATTITUDE1>NETWORKING ATTITUDESharing* Information*Ina reactive and proactive a reactive and proactive way* Without expectinganything in return

LeadsWin-winVolunteer informationOpenness builds trustLong-term

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2>The GOLDEN TRIANGLE2>The GOLDEN TRIANGLE

Give/Share/◦ Improve relationship◦ Not lost- both have it!

Ask◦ Help others help you!◦ Be specific

Thank◦ Give thanks anyway(even if

GIVE

ASK THANK Give thanks anyway(even if results didn’t happen- you can thank the for their effort!)

3>POWER of SECOND DEGREE3>POWER of SECOND DEGREE

First vs second degreeFirst vs. second degree

Not who you know, but who they know!

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4>QUALITY AND DIVERSITY4>QUALITY AND DIVERSITY

QualityQuality◦ Not seniority, but help achieving your goals

Diversity◦ Goals change over time◦ More opportunities◦ Value for your network◦ Larger safety net

5>KNOW5>KNOW--LIKELIKE--TRUSTTRUST‘All things being equal, people do business with,

and refer business to people they know, like trust’ - Bob Burg in ‘Endless Referrals’

KNOW◦ what do they know about you?◦ your background etc? ◦ complete profile.

LIKE ◦ helpful, kind, not pushy.

How can you help? ◦ How can you help? ◦ Participate in discussions

TRUST◦ In you as an expert◦ That you would behave in a decent manner

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SOSO-- HOW DOES IT HELP MY JOB HOW DOES IT HELP MY JOB SEARCH?SEARCH?

Identify the right people>

profile search

Discover Relationships

Change of Jobs/Updates

profile search

Discover information>profile Introductions and

Referrals Market Trends

Maintain relationship>

messages, sharing ideas, Q&A

Recommendations, Branding, ‘WoM’ Expertise, Groups

LINKEDIN FUNCTIONALITYLINKEDIN FUNCTIONALITY-- HOMEHOME

LEFT HAND MENU RIGHT HAND MENULEFT HAND MENU

INBOX- last 5 MessagesNETWORK UPDATESOTHER GROUP

RIGHT HAND MENU

PEOPLE YOU MAY KNOWAds!!!☺WHO VIEWED MY

UPDATESJUST JOINED LI

PROFILE?EVENTSOTHER APPS

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LI FUNCTIONALITYLI FUNCTIONALITY-- HIGHLIGHTSHIGHLIGHTSGROUPS

◦ My groups◦ Groups Directory ◦ Groups Directory ◦ Create a group

GROUPS- OPTIONS◦ Overview ◦ Discussions- Q&A from group members◦ News- links to articles posted in the group◦ Updates◦ Members◦ Settings (visibility-logo, contact frequency, permit)◦ Group Profile◦ Manage (visible to the group manager)

LI FUNCTIONALITYLI FUNCTIONALITY-- HIGHLIGHTSHIGHLIGHTSYOUR PROFILE- Your representation on LI

Y P fil LI S l b b h ◦ Your Profile on LI- Seen only by members who are within 3 degrees of you and to people with premium accounts

◦ Your Pubic Profile- seen by everyone and can be found via search engines

CONTACTS◦ View all contacts- import and add or remove

N ti b i d t b l ti◦ New connections, by industry, by location◦ News- links to articles posted in the group◦ Option to hide connections, if needed

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LI FUNCTIONALITYLI FUNCTIONALITY-- HIGHLIGHTSHIGHLIGHTSINBOX

◦ By clicking on Inbox, you get aggregate view of all messages- mails invites- for which action needs to messages mails, invites for which action needs to be taken (accept/declined, replied, archived)

◦ Can be viewed also under different categories-inmails, profiles, Q&A, Jobs, Recommendations and Groups

Normally action not taken from Inbox, but from Groups, or responses to questions in Answers or DiscussionsAnswers or Discussions

LI FUNCTIONALITYLI FUNCTIONALITY-- HIGHLIGHTSHIGHLIGHTSAPPLICATIONS

d lReading listsBlogs (wordpress, bloglink)PollsPresentation and Files (Slide Share)Online CollaborationMarket WatchTripItp

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LI FUNCTIONALITYLI FUNCTIONALITY-- HIGHLIGHTSHIGHLIGHTSADD CONNECTIONS(last function on the LHS)

Invite contacts- upto 6 contacts, edit/preview invitationImport Contacts

From your email accounts May need to uncheck “enable protected mode” for Vista

Colleagues- current and past from Colleagues current and past, from companies listed by you where you workedClassmates

LI FUNCTIONALITYLI FUNCTIONALITY-- HIGHLIGHTSHIGHLIGHTSMENU AT THE TOP

PEOPLEAdvanced people search Reference Search (only with upgraded account)

JOBS …later ☺ANSWERS

Answers HomeAdvance Answer Search (before you ask!) My Q &A My Q &A Ask a questionAnswer questions

COMPANIES >>>

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LI FUNCTIONALITYLI FUNCTIONALITY-- HIGHLIGHTSHIGHLIGHTSMENU AT THE TOP- continued

COMPANIESSearch or browse by industry

For larger COMPANIES Who from your first and second degree work hereNew HiresRecent Promotions and ChangesPopular profilesRelated CompaniesKey Stats

SERVICE PROVIDERS>>

LI FUNCTIONALITYLI FUNCTIONALITY-- HIGHLIGHTSHIGHLIGHTSMENU AT THE TOP- continued

SERVICE PROVIDERS

Services Home- entry for everybody who has recd. at least one recommendationView who is recommended by you, our 1st and 2nd

degree, and by the whole LI networkMAKE a RECOMMENDATION- also done from profileREQUEST a RECOMMENDATION

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LI FUNCTIONALITYLI FUNCTIONALITY-- HIGHLIGHTSHIGHLIGHTSACCOUNTS AND SETTINGS

Introductions-messages to 2nd and 3rd degree Introductions messages to 2 and 3 degree. 5 introductions /free account InMails- to anyone whose settings allow to accept inmails. Only for paid accountsMemberships

Business, business plus, pro, corporate solutionsMain diff between free accounts in the number of introductions and inmails and option to be part of OpenLink Network Openlinkers can send as many messages between Openlinkers can send as many messages between them- al are free and not counted in number.

LI FUNCTIONALITYLI FUNCTIONALITY-- HIGHLIGHTSHIGHLIGHTSPROFILE SETTING

flMy ProfleMy Profile Photo

Upload picAvailable to all, your own connections, your network

Pubic ProfileManage recommendationsStatus Visibility ( what you are doing)

O l t ti t k llOnly to your connections, your network , all

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LI FUNCTIONALITYLI FUNCTIONALITY-- HIGHLIGHTSHIGHLIGHTSEMAIL NOTIFICATIONS

Contact Settings gIntroductions and inmails or intros only)Opportunity preferencesWhat you would prefer being contacted for?

Receiving messages- control emailsIndividual emails- sent imediately as recd.Daily Digest Email: one per dayWeekly Digest: once per weekNo email

Invitation filteringAll invitations(default)All invitations(default)Only those who know my email addressOnly from imported contact list

BEGINNING to USE LINKEDINBEGINNING to USE LINKEDIN

Create a good profile

Name, professional headline, location, expertisePhotoStatusPublic profileSummaryAdditional InfoContact settingsApplications

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HOW TO BUILD YOUR NETWORK HOW TO BUILD YOUR NETWORK …….FAST…….FAST

Phase 1: Foundation

Upload contacts from outlook, webmailsSelect people already on LinkedIn and who you knowWrite a semi-personal message to them

HOW TO BUILD YOUR NETWORK HOW TO BUILD YOUR NETWORK …….FAST…….FAST

Phase 2: A Second Layer

Look for current and past colleguesClick on a company that you know, look for people Write a perosonal or semi-personal message to themRepeat 2 and 3 for every company

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HOW TO BUILD YOUR NETWORK HOW TO BUILD YOUR NETWORK …….FAST…….FAST

Phase 3: The Third Layer of your network

People who you know but are not yet on LIImport contacts and write personal or semi personal messagesOR Go through “ADD CONNECTONS” option

HOW TO BUILD YOUR NETWORK HOW TO BUILD YOUR NETWORK …….FAST…….FAST

Phase 4: Grow Your Network Passively

Mention your LI Profile in your email signature (Tools>overview>email signature>Try It Now>Create SignatureMention your LI profile on your website/blog/business card ( website and blog through edit profile option- edit pubic profile settings>promote your profile>choose button/code you want to profile>choose button/code you want to use)

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THE ADDED VALUE OF GROUPSTHE ADDED VALUE OF GROUPSA Few benefits of being a Group Member

A ki iAsking questionsVisible to people who are not in your network but connected thru’ groupGain visibility by being active or sharing news clippings/blogs/presentations

How to find a group?

Through Groups Directory

LEARN AND SPEND TIME IN MAINTAINING THESE RELATIONSHIPS!!

TWELVE ADVANCED STRATEGIES TWELVE ADVANCED STRATEGIES OF FINDING A NEW JOBOF FINDING A NEW JOB

1) MAKE A DEFINITION OF THE JOB YOU WANTWANT

IndustryLocationFunction/titleWhat kind of projects?Target earnings?Target companies?Use several synonyms

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TWELVE ADVANCED STRATEGIES TWELVE ADVANCED STRATEGIES OF FINDING A NEW JOBOF FINDING A NEW JOB

2) FIND MORE PEOPLE WHO CAN HELP YOU FIND A JOB

Browse in your networks of current contacts for a similar job function/role Look in the profile of someone who might help you “viewers of this profile also viewed” Join relevant groupsLook in Companies

3) LOOK UP THE PEOPLE WHO MIGHT HELP YOU on LI

Ask for introductionsSend emails requesting advise, supportPeople normally tend to give advice and in the bargain might refer you to somebody who is looking for candidates!

TWELVE ADVANCED STRATEGIES TWELVE ADVANCED STRATEGIES OF FINDING A NEW JOBOF FINDING A NEW JOB

4) USE LI JOBS TOOL

Not only shows you the jobs that match your search category, but also gives you ways to connect or reach the hiring manager through your network

5) JOIN GROUPS

6) ANSWER QUESTIONS6) ANSWER QUESTIONS

7) INCREASE YOUR NUMBER OF RECOMMENDATIONS

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TWELVE ADVANCED STRATEGIES TWELVE ADVANCED STRATEGIES OF FINDING A NEW JOBOF FINDING A NEW JOB

8) USE THE “STATUS UPDATE” FUNCTION100 Characters to say what you’re doing, or what you’re looking forwhat you re looking for

9) JOIN THE JOBINSIDER FUNCTION ON THE LI BROWSER TOOLBARDownload the free IE/Firefox toolbarTools available would be Search Bar, Bookmarks and Jobinsider

10) WATCH NETWORK UPDATES10) WATCH NETWORK UPDATESRecruiter movementsWho is asking questions, who is answering themWho is connecting to whom

TWELVE ADVANCED STRATEGIES TWELVE ADVANCED STRATEGIES OF FINDING A NEW JOBOF FINDING A NEW JOB

11) CONNECT WITH OTHER JOB SEEKERSd k fExpand your network for new opportunities

12) CREATE ALERTSSave searches and run them automatically every week or month3 saved searches per free account

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WHY NOT LINKEDIN! WHY NOT LINKEDIN!

THE TIME IS NOW!

GET STARTED ON BUILDING ANDEXPANDING YOUR NETWORKPROACTIVELY and REAP THE BENEFITS

WISH YOU THE VERY BEST!WISH YOU THE VERY BEST!

AND THANK YOU FOR YOUR TIME!