Linked in presentation 4 mistakes recruiters make

4 Common Mistakes Agency Recruiters

Make on LinkedIn

©2014 LinkedIn Corporation. All Rights Reserved.

Please address questions to All Panelists on right side of the screen

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Check out our new Search & Recruitment Page: lnkd.in/forrecruitmentfirms

The presentation and recording will be sent within 48 hours of the webcast

We will be beginning shortly, in the meantime:

http://business.linkedin.com/talent-solutions/c/13/12/staffing-tlc.html



Snapshot of LinkedIn

4 common mistakes & how you can correct them

Answer your top questions

3

Things we’ll cover in the next 35 minutes


277M+ Members

worldwide

+2 New members per second

187M Monthly unique members

4

LinkedIn: A global pool of talent

2M+ INDONESIA

2M+ PHILIPPINES

1M+ MALAYSIA

1M+ SINGAPORE

1M+ SAUDI ARABIA

16M+ BRAZIL

93M+ UNITED STATES

OF AMERICA

9M+ CANADA

24M+ INDIA

5M+ AUSTRALIA

1M+ NEW ZEALAND

3M+ SOUTH AFRICA

1M+ UNITED ARAB EMIRATES

13M+ UNITED KINGDOM

7M+ FRANCE

6M+ ITALY

1M+ BELGIUM

1M+ DENMARK

2M+ TURKEY

4M+ NETHERLANDS

1M+ SWEDEN

5M+ SPAIN

©2014 LinkedIn Corporation. All Rights Reserved. 5

Why do professionals join and visit LinkedIn?

3

Brand themselves Get smart

Think about careers Discuss business issues

1

4

2


Availability of quality talent 65%

Competition 46%

Offer made by client (includes compensation, role, location, etc.) 33%

Recruiting team too small 16%

Inability to effectively use data to improve our approach 11%

Recruiting team skills 11%

Lack of familiarity with my firm’s brand 11%

“What are your company’s biggest obstacles to attracting the best talent?”

Biggest obstacles to attracting top talent

6

Quality is #1 obstacle

Top 3 obstacles reflect a highly competitive landscape

Source: LinkedIn 2013 Global Recruiting Trends Survey, US respondents only


Passive

Active

>75%

277M+

MEMBERS

7

Reach BOTH Active and Passive Candidates

PASSIVE

<25% ACTIVE


Professional Workforce Breakdown

8

Source: LinkedIn Talent Trends 2014 lnkd.in/talent-trends


4 common mistakes made by agency recruiters

1

2

3

4

Don’t have a recruiting profile

Skipping their morning coffee

Don’t stand out

Limit their reach and efficiency


When you send an InMail or post a job,

what is the FIRST thing candidates

check to learn more about you?

10

?

©2014 LinkedIn Corporation. All Rights Reserved. 11 11

Build a compelling profile

Add a picture

Include a creative headline

Write an elevator pitch

Point out your skills

Show, don’t tell

Ask for recommendations

Own your public profile’s URL



1

2

3

4



Don’t stand out



Don’t forget your fix

Your Network Industry News

Companies Groups


300M+ stories are read per month on Pulse.

14

Stay up to date with Pulse


Influencers and publishers on LinkedIn


Be a subject matter expert, not a Recruiter

Don’t be white noise - follow the Rule of Three’s

1. A personal post

2. Industry related post

3. Recruiting post

Everything you post reflects your personal brand

Post on the go

16

Make your interactions count


Join many

Participate in a few

Run one

Groups

IT pros Real estate Fashion

2.1 Million

17

Listen in on Groups


Follow companies

Jobs

Industry



1

2

3

4



Don’t stand out



Stand out


Your company’s brand:

Add a logo & banner image

Company description

Point out Company

specialties

Differentiate from your

competition

Designate Page Admin for

company status updates

21

Build a knockout Company Page


Engaged talent

pool

71% of members are

interested in updates on

job opportunities from

companies they follow

22

Your followers: A valuable pool of talent

78% of members are more

likely to accept Recruiter

InMail when they follow

your company

More likely to

respond

Long-term

relationships

64% of followers would follow

companies “indefinitely”


Analyze & optimize

Engage followers:

Post updates

Build community:

Acquire followers

Establish presence:

Develop branding assets

23

Build a community: Engage, analyze, optimize



1

2

3

4



Don’t stand out



Live demo of Recruiter


Consider the member experience

In their

Inbox

On the

LinkedIn

homepage

When they

network with

your

employees

When they

search for

jobs

Via mobile

LinkedIn app

When they

research your

company


Questions?


4 Common Mistakes Agency Recruiters

Make on LinkedIn

Check out our new Search & Recruitment Page: lnkd.in/forrecruitmentfirms

Register for upcoming webcasts: lnkd.in/LTSwebcasts

Follow us on twitter @HireOnLinkedIn

The presentation and recording will be sent within 48 hours of the webcast

Thank you for joining us today!




http://business.linkedin.com/talent-solutions/recruiting-best-practices-webcasts.html



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