Linked in beginner class one - how to build and optimize your profile for business 2013
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Transcript of Linked in beginner class one - how to build and optimize your profile for business 2013
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FORWARD PROGRESS
Growing your business beyond the VISION
Session One
How to Build and Optimize Your LinkedIn
Account for New Business
#fpwebinar
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• Founder and CEO of Forward Progress, Inc.• Train and Coach over 2,000 people a month• Trained and Coached over 60,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and
Training• Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eLearning, eSelling• Over Two Billion Dollars Sales, over 100 Million Leads,
Helped Thousands of People using Internet Based Lead• Financial Services, Real Estate, Professional Services,
Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..
Dean DeLisle
Using LinkedIn for New Business Development
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Game PlanRoad Map to Success
• Today – How to Build and Optimize Your LinkedIn• Next Thursday – LinkedIn Beginner Session Two - Building
Connections and Getting Found & Getting Referrals • Next Tuesday – Social Jack – Network Building Class• Next Wednesday – Open Group Coaching
ALL ARE AT NOON CENTRAL
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Game Plan - Today
Road Map to Success
• Build an optimized account• Maintain optimal account settings• Manage options to add new target contacts• Change your settings for Google search
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Commitment to Results
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Social Network Efforts
Why do they not work for
organizations?
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Social Networks You Already Know
• You!• Bridgeview Bank• BBM• Chambers• Industry Clubs• Organization• Charities• Religious• Country Clubs• Network Groups
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Social Networks You Already Know
• You!• Bridgeview Bank• BBM• Chambers• Industry Clubs• Organization• Charities• Religious• Country Clubs• Network Groups
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Mark
How Many Contacts and eMailsDo YOU Have?
• That Know YOU?• That Trust YOU?• That have done Business with YOU?• That would recommend YOU?
Dean Sue Pat
Stop Thinking One
Dimensional!
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• LinkedIn Has Over 200 Million Members• Average user has 240 “Connections”• One degree from over 35,000 “Trusted Connections”• Two degrees from over 3,200,000 “Trusted Connections”• 1 million new members a week• 17.8 million members belong to groups• 1.2 million comments and posts to groups weekly• 2 billion people searches annually• 1 million companies have a company page
2013 LinkedIn Stats - Growing
OVER 1,000 to 1
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Node: Individual
Link: Connection between two nodes
Cluster: Several linked nodes
Hub: Large cluster, several clusters
Network Science
Courtesy of US Army
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Network Science – Best RelationshipsList Top 5 PeopleList Top 10 PeopleList Top 25 People
1. What % of your business Volume do you get from the Top 5?2. What % of your business volume do you get from the Next
Level?3. What % of your business volume do you get from the outer
layer?
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Network Science
YOU!
HUB?
HUB?
HUB?HUB?
HUB?
HUB?
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Your Personal KeywordsWhat are you an expert in?How would your ideal prospect find you?What would they “yell” or “Google” to find you?What makes you different?What is your skill set?
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RefinanceHome Equity
Mortgage RatesChicagoland
Lake County
Home LendingFHA Mortgage
VA Loans
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Sample Mortgage - Keywords HIGH Mortgage Rate Mortgage Rates A Mortgage Lenders Mortgages Mortgage Loan Mortgage Loans Refinancing Lenders for Home Loans MEDIUM Mortgage Home Loan Home Loans Home Mortgage House Mortgage
Home Financing Home Lending FHA LOAN FHA loan FHA FHA Mortgage FHA Loans VA Loan VA Loans FHA Lending FHA Lenders LOCAL BASED Illinois Mortgage Illinois Loans Illinois Loan
Illinois Lenders IL Real Estate IL Mortgage
Chicago Mortgage Rate Chicago Mortgage Lenders Chicago Mortgage Chicago Loans Chicago Loan Chicago Lenders Chicago Home Loan Bridgeview Bank Bridgeview Bank Mortgage MyBBMC
FORWARD PROGRESS
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Your Personal KeywordsWhat are you an expert in?How would your ideal prospect find you?What would they “yell” or “Google” to find you?What makes you different?What is your skill set?
Exercise:
1. Write 10 things you are an expert in
2. What terms would someone use to find you
FORWARD PROGRESS
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Bring out your worksheets
now…
FORWARD PROGRESS
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Log into LinkedIn Now…
FORWARD PROGRESS
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QUICK TOUR
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Turn off Updates Broadcast
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Turn off Activity Broadcasts
Change to “ ” for this session only. Remember to
change back to “√” after class. Click “Save Changes”
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Optimal Settings
LIVE DEMO
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Get FoundYour Personal Business Keywords
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Your Business KeywordsWhat are you an expert in, products or services?How would your ideal prospect find you?What would they “yell” or “Google” to find you?What makes you different?What is your skill set?
Exercise:
1. Write 10 top things you are an expert in
2. What terms would someone use to find you
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Your Personal Keywords GENERAL Mortgage Rate Mortgage Rates A Mortgage Lenders Mortgages Mortgage Loan Mortgage Loans Refinancing Lenders for Home Loans Mortgage Home Loans Home Mortgage House Mortgage Home Financing
Home Lending FHA LOAN FHA loan FHA FHA Mortgage FHA Loans VA Loan VA Loans FHA Lending FHA Lenders
LOCAL BASED Illinois Mortgage Illinois Lenders
IL Real Estate IL Mortgage
Chicago Mortgage Rate Chicago Mortgage Lenders Chicago Mortgage Chicago Lenders Chicago Home Loans Bridgeview Bank Bridgeview Bank Mortgage MyBBMC
YOUR NAME!!!Suburb’s
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Backup!
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Profile ChangesComplete ProfileBe Clear
What will you do for others?Why & How?What do you want\need?
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More New Items
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LOOK VIDEO
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#1 Lets Make Sure – Look Good
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Profile Tune UpWhat are
YOUR Keywords?
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Create Relevance!
Profile Tune Up
1. Create your personal tagline2. Appear focused3. Put your elevator pitch to work4. Point out your “RELEVANT” skills5. Explain your experience6. Distinguish yourself from the crowd7. How will you help them?
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Peer Review – What is this?
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Improve Your Google Page Rank Contact Settings
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Turn on Activity Broadcasts
Change to “ ” for this session only. Remember to
change back to “√” after class. Click “Save Changes”
![Page 44: Linked in beginner class one - how to build and optimize your profile for business 2013](https://reader037.fdocuments.net/reader037/viewer/2022110114/5479e515b4af9fea158b4994/html5/thumbnails/44.jpg)
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Next StepsBook a meeting right now with your team!Create a plan and make a system that worksFix Your Profiles – ASAP Remember your Keywords!Search for yourselfPeer Review by next Thursday!Be Active – Keep Moving!
Next Class – Thursday, April 25 – Noon Central
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Contact Us
Connect WITH Us!
[email protected] TWITTER: www.twitter.com/deandelisle FACEBOOK: www.Facebook.com/deandelisle/ FAN PAGE: www.Facebook.com/ForwardProgress LINKEDIN: www.linkedin.com/in/deandelisle
Call (877) 592-6224
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