Link building

with Linkbait

Jordan Kasteler

JordanKasteler.com SearchandSocial.com

@JordanKasteler

WHAT IS LINKBAIT?

• Branding• Mindshare• Subscriptio

ns• Traffic

BENEFITS

WHO LINKS?

WHO LINKS?

LINK FLOW

LINKBAIT CONTENT

• Lists• News• Rants• Interviews• Parodies• Satire• Predictions• Compariso

ns• Polls• Surveys• Resources• How-to

Guides

LINKBAIT TYPES

• Quizzes• Widgets• Videos• Audio

Clips• Comics• Animatio

ns• Images• Infograph

ics• Tools• Applicati

ons

LINKBAIT HOOKS

• Make it easy to identify and connect with.

• Strike an emotion

LINKABILITY

• Why would they care?

• What would make them likely to spread your idea?

TARGET AUDIENCE

RESEARCH

BRAINSTORM

DESIGN / LAYOUT

TITLE / DESCRIPTION

Keywords + Emotional Response

LIMIT ADS

DON’T DUPLICATE

TIMING

EASY LINKING / SHARING

DO

Make linkbait easy to link to and share

Cite research, further reading, and related resources.

Look comprehensive.

Have a clean design/layout

Use graphics to enhance text

Have clean URLS

DON’T

Use link code to link somewhere irrelevant or unintended by endorser

Use off-topic, irrelevant, or spammy anchor text in link code

Be off-topic with the site’s content

Don’t over-monetize or internal link in the beginning or during promotions.

Make text hard to read

Do sloppy Photoshop work

IDEAS

• 10 ways people have gotten rich exploiting SEO

• 6 ways Hollywood makes SEO look ridiculous in movies

• 6 shockingly evil things about SEO

• 10 ways that civilization could collapse because of SEO

http://lbgen.com/index.php

INFOGRAPHICS

INFOGRAPHIC EXAMPLE

http://socialmediaworkbook.com/wp-content/uploads/102-headline-formulas.pdf

http://www.portentinteractive.com/tom/230-link-bait-ideas.pdf

http://www.stuntdubl.com/2007/01/12/linkbaiting-hooks/

Jordan Kasteler

Jordan@SearchandSocial.com

@JordanKasteler

THANK YOU