Link, Poke & Tweet [Omaha ed., 10.20.2009]

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Presenters: Sam Mandolfo / LinkedIn John Kreicbergs / Bernstein-Rein

description

Authors: Sam Mandolfo & John Kreicbergs Add'l Credits: Mark Logan, Joe GrigsbyEach and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.

Transcript of Link, Poke & Tweet [Omaha ed., 10.20.2009]

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Presenters:Sam Mandolfo / LinkedInJohn Kreicbergs / Bernstein-Rein

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Agenda

Introductions Social vs. Professional

Networks LinkedIn Overview Why and How Professionals

use LinkedIn LinkedIn Tips for Professionals Resources Q&A

Sam MandolfoEnterprise Account Executive,Enterprise Solutions, LinkedIn

Omaha, Nebraska

Public Profile: http://www.linkedin.com/in/sammandolfo

Email: [email protected]

Phone: 402-452-2363

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Social Network’s Personality Profile…

Friday & Saturday nights

Weekends

Mon-Fri, 9am-5pm

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Social vs. Professional Networks

Social networks offer tools for casual communication with family & friends Play games Share photos & videos Rate movies and music Examples: Facebook, MySpace

LinkedIn is a professional network intended to create global business opportunities Maintain business contacts online Get introduced to professionals & service providers Recommend colleagues & check references Conduct research Receive industry news Ask & answer industry questions Find, post or forward jobs

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LinkedIn is the PROFESSIONAL Network

LinkedIn is the world’s most powerful business network

Built upon trusted professional relationships & connections

Business-focused

Provides access to people, jobs & opportunities

Helps professionals be more productive

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Company Overview

Business Solutions Premium Memberships Talent Acquisition Market Research Advertising

LinkedIn Corporation Founded in 2003,

HQ: Mountain View, CA

Offices in San Francisco, New York, Chicago, Omaha, London

325+ employees 500 employees by December 2009

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LinkedIn: Key Metrics

General Network Information 50M+ professionals Nearly 2M new members join every

month, almost 1 per second Over 200 countries, 4 languages, 150

industries Founded in 2003

Quick Stats 850M monthly pageviews 15M monthly uniques 1M unique visitors to the homepage

daily

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Latin America3%

Other0%

North America61%

Europe24%

Asia8%

Africa1%

Middle East1%

Oceania2%

LinkedIn Network Statistics

Specific Network Membership

3,564 in Marketing and Advertising Industry in Omaha

721,572 in Marketing and Advertising in the US

2,395 keyword “advertising” in Omaha

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LinkedIn Demographics

Affluent and influential

Household Income

80% over $75k

Average = $139k

Age Range

25-54 84%

College educated 90%

Small business owners

900k+

Senior Executives

60%

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LinkedIn Demographics

The “IN” Crowd

Site Average Age% Comp College

Grad Average HHI%Comp

EVP/SVP/VP% Comp Business Decision Makers

41 78% $139,762 5.2% 46.5%

47.4 71% $101,039 6% 38.4%

46.7 66% $96,665 5.2% 39.9%

47.3 68% $96,414 5.5% 37.5%

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How Professionals Use LinkedIn

Build Personal Brand Strengthen Professional

Relationships Share Business Knowledge Post & Search for Jobs

LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted business contacts.

Example of a member’s LinkedIn home page – a customized professional dashboard

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Top 10 LinkedIn Tips for Professionals

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Top 10 LinkedIn Tips

#3 Join Relevant Industry or Alumni Groups

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Top 10 LinkedIn Tips

#4 Add Trusted Contacts

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Top 10 LinkedIn Tips

#5 Use Reference Search functionality

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Top 10 LinkedIn Tips

#6 Broadcast Objectives via your Status bar

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Top 10 LinkedIn Tips

#7 Ask & Answer Questions

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Top 10 LinkedIn Tips

#8 Create Polls

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Top 10 LinkedIn Tips

#9 Use LinkedIn Applications

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How to Learn More

Learning Center: http://learn.linkedin.com

Free Webinars: http://learn.linkedin.com/training

Corporate Solutions: http://talent.linkedin.com

Advertising Age Interview with Reid Hoffman: http://ow.ly/ve7p

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We are all Entrepreneurs!

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Questions?

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Thank You!

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It’s Good For You

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• More than 300 million active users• More than half of all users are out of

college.• The fastest growing demographic is those

35 years old and older.• The average user has 130 friends.• More than 6 billion minutes are spent onsite

each day (worldwide).• More than 40 million users update their

statuses at least once each day.

On Facebook…

Source: http://www.facebook.com/press/info.php?statistics

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Consider your “Google footprint.”

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What is private versus public?

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Privacy settings are your best friend.

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What am I saying without saying anything?

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Even the pros have problems.

Source: http://www.nytimes.com/2009/07/06/world/europe/06britain.html

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Source: Nexus Friend Grapher Facebook App

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Think about first impressions.

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Content matters. (And spelling, too.)

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Facebook is the top photo sharing site on the web.

Source: http://www.techcrunch.com/2009/02/22/facebook-photos-pulls-away-from-the-pack/

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The three most dangerous words on Facebook?

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Who are you friends with?

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Who is listening to what you’re saying?

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Promote your professional activities.

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Cross-promote and showcase your expertise.

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Demonstrate thought leadership.

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Feature your passions.

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“Choose your friends wisely -- they will make or break you.”

J. Willard Marriott, founderMarriott Corporation

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Source: http://www.thedailyshow.com/video/index.jhtml?videoId=219519&title=twitter-frenzy

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Twitter

• Founded in March 2006• Privately owned• THE fastest growing social network

Source: Top 20 Social Network Sites; Nielsen Online, March 2009

Rank Site Mar. 08 Mar. 09 % Growth

1 Twitter.com 520,000 13,858,000 2565%

2 Ning 1,463,000 5,609,000 283%

3 Facebook 24,940,000 69,151,000 177%

4 Bebo 2,483,000 6,149,000 148%

5 LinkedIn 7,877,000 15,815,000 101%

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1. 7.1 million users (as of Feb. 2009)2. 18 million users (projected, 2009)3. 26 million users (projected, 2010)

but…

About 60% abandon after a month.

Twitter users?

Source: eMarketer, September 2009; Nielsen Online, April 2009

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Twitter Profile Page

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Twitter Home Page

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Twitter Home Page

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Twitter Home Page

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Twitter Home Page

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Twitter Home Page

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1. Be selective2. Socialize and share3. Balance signal to noise

The 3 Keys to Twitter

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James Andrews Vice President/Director

Ketchum Interactive

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Source: http://shankman.com/be-careful-what-you-post/

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“A hazard of social networking is people will read what you write.”

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“…everyone participating in today’s event, including those in the auditorium with you this morning, just received their first paycheck of

2009 containing a 5% pay cut…”

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“…with all due respect, to continue the context of your post; true confession: many of

my peers and I don’t see much relevance between your presentation this morning and

the work we do in Employee Communications.”

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“Two days ago I made a comment on Twitter that was an emotional response to a run in I

had with an intolerant individual.”

Source: http://www.thekeyinfluencer.com/channel/2009/01/16/twittersituation/

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“Everyone knows that at 140 characters, Twitter does not allow for context....”

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“My most recent situation underscores the need for important dialogue around how we

use this space.”

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“Cisco Fatty”

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"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating

the work.”

@theconnor via Twitter

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www.ciscofatty.com

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“…I have 45 friends. I know all of them. They know me. 95% of them have lived in a dorm or house with me. I practically can’t offend them,

although I sometimes try.”

Source: http://www.theconnor.net/

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“…Time Levad and @timmylevad are two different people.”

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“Am @I more of a mass-media channel than a human being? Do @I act as such?”

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“For people who knew nothing more of me than that 140 characters of text I’d written, it would be ridiculous for me to be angry with

anyone misinterpreting what I said.”

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Source: http://adage.com/print?article_id=135685

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TwitterJobSearch.com

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TwitterJobSearch.com

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“Don’t use the digital space as a platformfor creating the person you are not strong

enough to be in the real world.”

Jessi Withrow(@pensivegirl)

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Thank you!

[email protected]/patchchordpatchchord.com

John KreicbergsBernstein-Rein Advertising

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Presenters:Sam Mandolfo / LinkedInJohn Kreicbergs / Bernstein-Rein