Celeste Lindell / Barkley!

Kyle Hoedl / VML!

John Kreicbergs / Bernstein-Rein!

Link,  Poke  &  Tweet  201  Amping  Your  Personal  Brand,  Digitally  

Kyle  Hoedl  @kylehoedl  

Celeste  Lindell  @average_jane  

John  Kreicbergs  @patchchord  

Celeste Lindell Social Media Strategist

Pushing Your Search

Into Social Media

Job Hunting

This Cat Can Get A Job Before You

Maximize LinkedIn

Search Twitter

TwitJobSearch.com

Put Your Network To Work

Kyle Hoedl Social Marketing Strategist

Network Building How To Find, Make and Maintain Meaningful Connections

12  

IdenKfy  Contacts  Who  should  you  connect  with?  

Make  ConnecKons  Network,  Network,  Network  

Maintain  RelaKonships  Keep  ‘Em  Coming  Back  for  More  

Three Steps

13  

Who  should  you  connect  with?    

INDUSTRY  PEERS  •     Vendors  –  You  work  with  them  every  day.  •     Local  colleagues  –  AJend  a  networking  event.    The  ad  world  may  seem  huge,  but  it’s  not.    Get  to  know  other  people  in  the  industry.    Everyone  knows  everyone.      •     College  friends  –  They’ve  got  contacts  too.  

CURRENT  LINKEDIN  CONNECTIONS  •     Find  as  many  former  and  current  colleagues,  industry  acquaintances,  friends,  and  family  members  as  you  can  on  LinkedIn.  •     Search  through  your  connecSons  for  any  mutual  connecSons  you’d  like  to  know.  

COMPANIES  YOU  MAY  BE  INTERESTED  IN  •     You  may  not  know  someone  at  a  company,  but  someone  you  know  might.    Figure  out  if  there  are  any  specific  companies  you  want  to  work  for,  and  then  search  for  contacts  that  have  relaSonships  with  those  companies.    

Identify Contacts

14  

Network,  Network,  Network  

CONNECT  ON  LINKEDIN  •     Don’t  know  someone  but  want  to  be  connected  with  them?    Get  introduced  through  a  mutual  contact  by  clicking  the  “Get  Introduced  through  a  connecSon”  link  on  the  person’s  LinkedIn  profile.  

E-­‐MAIL  YOUR  INDUSTRY  CONTACTS  •     Just  because  they  aren’t  hiring  doesn’t  mean  they  don’t  know  someone  who  is.    Find  out  if  they  know  someone  in  the  industry  who  is  hiring.    Ask  them  to  pass  your  resume  and  porZolio  to  any  contacts  they  have.    Get  those  contacts’  informaSon  to  follow  up  with  them.  

FOLLOW  &  DM  ON  TWITTER  •     Stay  engaged  with  them.    Follow  someone  you’ve  met  and  send  a  Direct  Message  to  them.    If  you’ve  never  met  them,  get  their  aJenSon  by  retweeSng  their  tweets.    People  acSve  in  the  space  will  noSce.  

     

Make Connections

15  

Keep  ‘Em  Coming  Back  For  More  

USE  TWITTER  AS  A  TOOL  TO  ENGAGE  YOUR  AUDIENCE  •   ConSnuously  update  your  TwiJer  feed  with  “shareable”  tweets  –  Tweets  that  people  will  want  to  share  with  their  friends  and  which  will  make  you  become  a  reliable  source  for  industry  informaSon.  •   Tweet  links  to  your  blog  posts,  news  about  you,  etc.    But  not  too  much!    No  one  likes  a  self-­‐promoter.  

WRITE  COMPELLING  BLOG  POSTS  THAT  PEOPLE  WILL  WANT  TO  READ  •   Expand  on  your  tweeSng  prowess  by  adding  in  your  own  opinions  on  your  specific  industry.    Graphic  designer?    Write  about  why  you  love  the  typography  of  a  cool  poster  you  took  a  picture  of  this  morning.    Social  marketer?    Post  some  links  to  a  campaign  and  tell  us  what  you’d  change  or  why  you  think  it’s  brilliant.    Update  frequently.  

GET  INVOLVED  IN  INDUSTRY  EVENTS  &  GROUPS  •   Don’t  just  aJend.    Become  a  chair,  get  involved  in  planning,  and  get  your  name  out  there.  

Maintaining Connections

16  

THINK  OUTSIDE  THE  BOX  TO  GET  NOTICED  

     Facebook  ad  targeted  to:  •   10  digital  adverSsing  agency  networks  •   New  York,  NY  network  

Ran  for  one  week  

Clicked  through  to  website  with  resume  

68,000  impressions  68  resume  downloads  

3  interviews  set  up  with  major  industry  leaders  in  the  digital  and  social  media  space    

Get Creative

17  

THINK  OUTSIDE  THE  BOX  TO  GET  NOTICED  

      “Ryan  Schafer  for  Junior  Copywriter”  Fan  page  

173  Fans  

Updated  with  press  release  announcements,  samples  of  work,  and  job  updates  

Covered  in  several  news  outlets,  including  The  Wichita  Eagle  and  several  TV  news  staSons  

Get Creative

John Kreicbergs!Experience Planning Supervisor!

Influence Brokering:!Self-Promotion and Active Outreach!

Influence Brokering:!How NOT to be a Social Media Douchebag!

Establish your personal ground rules.!

Find your tribe and establish a niche.!

Donʼt just echo. Add value.!

Balance signal to noise.!

Be real.!

“Donʼt use the digital space as a platform#for creating the person you are not strong#

enough to be in the real world.”#

Jessi Withrow#(@pensivegirl)#

Commit to the long haul.!

Some things can never be replaced.!

Link,  Poke  &  Tweet  201  Amping  Your  Personal  Brand,  Digitally          slideshare.net/patchchord/link-­‐poke-­‐tweet-­‐201  

Kyle  Hoedl  @kylehoedl  

Celeste  Lindell  @average_jane  

John  Kreicbergs  @patchchord