Getting the Reward For Your EffortJenniver Van Iderstyne

Link Building

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@Vanetcetera

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It used to look like this…

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Now it looks like this…

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Identifying the Problem: Manual Vs Algorithmic

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Freetools.webmasterworld.com

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What does Recovery Look like?

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Show Your Work!

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Released 2/18

Released 3/3

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It’s A Whole New World

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We only do “White Hat” Link Building…

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And here’s the 5 phrases we want to build links for.

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“We Only Care About 1 Keyword”

“Long tail phrases don’t matter to us”

“We only want links to specific pages”

OR

OR

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It’s Time for Broader Horizons

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Blogs

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Press

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Play to your Audience

What does the linker do and what do they care about?

Linkable Assets are not about you

What will benefit the end user most?

Do you really have something worth linking to?

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Create Guides and Learning materials

Widgets and Applicationsand Quizzes

Contests and Scholarships

Aggregated CollectionsSponsors and Partners

Infographics, pictorials, memes,

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But None of it Matters Without Promotion

Blogging

Press Releases

Social Media

Email Marketing

Personalized Emails

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“Within search results, information tied to verified online profiles will be ranked higher than content without such verification,

Eric Schmidt – Executive Chairman of Google

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Google is Connecting Sources, Influencers,

Industries.

Through mapping the web of people…anything they can connect, they collect….Linkedin - Twitter - Facebook - Emails – Bio’s - Usernames (ie, forums username) …AND Google Plus.

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IntentIf you can detect honest intent as a human, trust the algorithm will follow

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Thank You For Coming!