Link Building - The Basics
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LINKING… - Corey Creed The Basics
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This is the presentation I gave on July 9, 2009 at SEMCLT, the Charlotte North Carolina Search Engine Marketing Association.
Transcript of Link Building - The Basics
LINKING…
- Corey Creed
The Basics
Why Links?
“Links are… a Vote of Confidence”
Choosing a Dentist…
When I moved to Davidson, North Carolina, I could have asked 10 people who the best dentist in town was.
If 8 out of 10 point to one dentist, I assume he is the best dentist.
Google does the same thing with links. More links, more votes of confidence, unless…
Quality vs Quantity
PageRank
A value that represents the quantity and quality of links to a web page.
PageRank
Links
PageRank (0 - 10)
Exponential, not linear!
PageRank
How to determine your page’s Google PR
“Visible PR” is only updated
every few months or so.
PageRank
A
B
PR 2
PR 4
Your site
PageRank
A
B
PR 3
PR 3
Your site
Other site
Other site
Other site
25%
25% 25%
25%
100%
PageRank
A
PR 4
Your site
The “NO FOLLOW” tag blocks PageRank.
No Follow
What is Anchor Text?“I think that John Smith is the best real estate agent in Davidson, North Carolina. I hope you will contact him when you need to buy a house.”
“I think that John Smith is the best real estate agent in Davidson, North Carolina. I hope you will contact him when you need to buy a house.”
Ten Ideas for Linking
Beginner
Advanced
1 2 3 4 5 6 7 8 9 10
1. Your “other” site(s)
2. Your personal contacts!
1. Family
2. Friends
3. Coworkers
4. Colleagues
3. User Generated Content
1. Squidoo
2. Google Groups
3. Yahoo Answers
4. Craigslist
5. LinkedIn
6. Forums
7. WordPress.org
?
4. Hosted Content
1. Directories
2. Press Releases
3. Articles
5. Join Organizations
Review1. Your sites
2. Personal contacts
3. User Generated Content
4. Hosted Content
5. Join Organizations
Now for the good stuff…
6. Testimonials
7. Upstream Websites
8. Who else already ranks?
9. Competitor’s Links!
1.Type in your keyword phrase
2.Find your top competitor(s)
3.Use link:www.competitor.com
4.Find the link.
5.Go steal it. (Work the phone)
10. Link Bait!!
The Bait!1. Write intelligently2. Create a Tool / resource3. Test something new4. Create an online Quiz5. Start an Industry Contest 6. Expose someone7. Create a “top ten” List8. Good Joke / Humor9. Rant / Create Controversy10.Create a community11.Offer Interesting Research12.Post an interesting picture
Final Review
1. Your sites
2. Personal contacts
3. User Generated Content
4. Hosted Content
5. Join Organizations
6. Testimonials
7. Upstream Websites
8. Ranking websites
9. Competitor’s links
10.Link Bait
