Link building presentation from the London PMI 2014 conference

C H R I S T O P H C . C E M P E R

RECOVER – PROTECT – BUILD

Christoph C. Cemper

@linkdetox @cemper @lnkresearchtool

AboutChristoph C. Cemper

SEO

Founder of

LinkResearchTools

Creator of Link Detox

NICE TO BE HERE


ABOUT

• 20 SEO Tools in one suite

• Domain & Link Analysis

• Competitive Research

• Link Audits

• Penalty Recovery

• Website Relaunch Support


ABOUT• 4 SEO Tools

ONLY for Penalties

• Link Detox

• Link Detox Screener

• Competitive Link Detox

• Link Detox Boost

RECOVERPROTECTBUILDRANKINGS.

RESULTS.

RECOVERRANKINGS.

RESULTS.

WHO KNOWSTHIS GUY?

WHO KNOWSTHIS GUY?Matt Cutts, Head of Google Webspam TeamFighting SEO Spam since January 2000

BUT: GOOGLE PENALTIES ARE HAPPENING.

The question is WHEN…

And WHO gets hit.


A 99% DROP IN TRAFFIC HURTS


IF GOOGLE CALLS YOU „PURE SPAM“


EXPEDIA Also BIG BRANDS SUFFER

WHATS GOOGLE PENGUIN?It‘s an automated Spam Fighter.


Natural Links VS Unnatural Links

THE GOOGLE PENGUIN LINK TASTEPenguin hates

Low quality links Over optimized anchor text Keyword stuffing

Penguin likes

Natural links Contextual thematic links Diversified anchor textThis is unacceptable


Negative SEO: A QUICK introduction


History of Google Penguin UpdatesTHOUSANDS OF VICTIMS…

Penguin 1 on April 24, 2012 (impacting around 3.1% of queries)

Penguin 2 on May 26, 2012 (impacting less than 0.1%)

Penguin 3 on October 5, 2012 (impacting around 0.3% of queries)

Penguin 4 (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries)

Penguin 5 (AKA Penguin 2.1) on October 4, 2013 (impacting around 1% of queries)

Penguin 6 (AKA Penguin 3.0) on October 17 (impacting around 1% of queries)


PENGUIN 3.0 EFFECTS

Disappointment that it’s too softBUT: still rolling outEffects in US, UK, TR, FR, DEPenguin Ripple Effect Joy about recoveries

WORKING HARD PAYS OFFSuccess Stories of Link Detox users after Penguin 3.0


BEFORE…

http://www.linkresearchtools.com/case-studies/google-penguin-3-0-recovery/


AND AFTER



RECOVERY JOY – 300% INCREASE



Success storyRick Lomas:www.foldingbikeguide.co.uk


Success storyMarc Enzor:www.geeks2you.net


Success story

www.elikarealestate.com/


Success storyDarryl Coombeshttp://www.webseo.co.za/


Success storyDarryl Coombeshttp://www.webseo.co.za/ Marc Kenigsberghttp://bitcoinchaser.com/

Success story

…



Penguin 3.0 NOT FINISHED YET


Google does not do what google says

- Nofollow links

- 302 redirects

Don‘t pass PRBut are part of link profiles.

And objected by Google.

WHAT SHOULD WE DO?

PROTECTRANKINGS.

RESULTS.

IMPLEMENT LINK RISK MANAGEMENT

ONGOING Link Audit, Outreach, Disavow and Boost

WEEKLY!


LINK RISK MANAGEMENT = How to protect your site!

Continuous monitoring Link Alerts


Ongoing AUDIT, outreach, disavow and BOOST

ONGOING AUDIT, OUTREACH, DISAVOW AND BOOST

BUILDRANKINGS.

RESULTS.

WHAT TOAVOID


How PEnguinPROBLEMS look like


oR So

HIGH RISK


THIS MEANS...

…it is NOTabout

a single Risky Link


past: price per LINK!

Price per Link Price per Link Price per Link Price per Link Price per Link Price per Link Price per Link

per Link 11 Cent… COME ON!


now: risk per LINK!

How Might Your Links Harm YOU?


Patterns to watch out Not indexed domains Dangerous domains (Malware, Malicious or Virus) Weak domains Link networks Article Directory Links Spammy forums Location problems


Bad Link Building strategies Buy Links


Bad Link Building strategies Free Directories


Bad Link Building strategies Forum/Blog Spamming


Bad Link Building strategies Link Swaps

1:1 Triangle Link Wheels


Bad Link Building strategies Automated Guest Blogging

„Guest Blogs“ that are paid links

STILL GOOD: Original Content + Authority Sites


Bad Link Building strategies Money Keyword Link Growth with

Widgets Themes Infographics


Advanced Link Building strategiesCommon backlinksLink juice thiefMissing linksCompetitors strongest links with low riskWHAT-IF Analysis= Link Opportunity Simulation

BUYING LINKS? Should I Buy Links To Improve Google

Rankings?

SHORT ANSWER – NOT IF THEY LOOK LIKE PAID LINKS!

Problem is – Link Sellers Are Rarely Discreet


Consequences of non-discretion

Ask for links!It's OK to ask for links -- if you do it the right way.


Do something newsworthy! This is the most important thing to do, but it's also the hardest way to earn links Press releases are still important, but they're more useful for spreading the word about

something important your company did -- such as hiring a noted executive, releasing a new product or embarking on a charitable endeavor.#

Same with Social – not for the links, but the exposure that gives links

Convert Non-Linking Brand Mentions Into Links With some good PR follow up you can usually convert that into a ‘link’ and add some extra

value to the piece they have written, so everyone wins. How: Setup Link Alerts – filter my “MENTION” For historic mentions: run BLP – filter by MENTION – shoot opps into Pitchbox



Common backlinks


Link Juice Thief


Missing Links

Competitors Strongest links with low risk


WHAT-IF = LINK OPPORTUNITY RISk CHECKBETTER TO BE SAFE ... THAN SORRY


SEO tips!

SEO is not a one-shot process.

Fresh content Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to

your site in the eyes of the search engines.

Don’t be obsessed with PageRank! It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank

one with a higher PR.

Check for canonicalization issues Check for canonicalization issues – www and non-www domains. Decide which one you want

to use and 301 redirect the other to it.


Be different! Diversity is the key to success for your website to be high scoring. Be different from what

others do.


EVEN MORE LINK TIPS Join associations Reach out to the press Get reviews Give testimonials Offer internships Attend offline events Organize contests Support local sponsorship

MORE:

http://www.linkresearchtools.com/case-studies/link-building-tips-small-business-smb


AND MUCH MORE TO LEARN

http://www.linkresearchtools.com/case-studies/


SEO is not a one-shot process!!! The search landscape changes daily, so expect to work on your optimization often.


EXPECT ALWAYS RUNNING PENGUIN ALGO

Penguin Still running Maybe forever

Protect your site Link Alerts Link Detox Weekly Disavows Weekly Link Detox Boost


Give me Your Business Cardand I will give you a

FREE MONTH ACCESS TO LRT

=


THANKS A LOT

QUESTIONS?

CONTACT US

[email protected]

http://www.linkdetox.com

http://www.linkresearchtools.com

http://helpdesk.linkresearchtools.com

Link building presentation from the London PMI 2014 conference

Marketing

Transcript of Link building presentation from the London PMI 2014 conference