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Link building presentation from SEOZone 2014 Istanbul
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Transcript of Link building presentation from SEOZone 2014 Istanbul
C H R I S T O P H C . C E M P E R
RECOVER – PROTECT – BUILD
Christoph C. Cemper
ABOUTCHRISTOPH C. CEMPER
SEO
Founder of
LinkResearchTools
Creator of Link Detox
NICE TO BE HERE
ABOUT: CHRISTOPH C. CEMPER
SEOLRTDaddy :)
This is me
ABOUT: LINKRESEARCHTOOLS.COM
NEGATIVE SEO: INTRODUCTION
HISTORY OF GOOGLE PENGUIN UPDATES
Penguin 1 on April 24, 2012 (impacting around 3.1% of queries)
Penguin 2 on May 26, 2012 (impacting less than 0.1%)
Penguin 3 on October 5, 2012 (impacting around 0.3% of queries)
Penguin 4 (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries)
Penguin 5 (AKA Penguin 2.1) on October 4, 2013 (impacting around 1% of queries)
Penguin 6 (AKA Penguin 3.0) on October 17 (impacting around 1% of queries)
GOOGLE PENGUIN UPDATEPenguin hates
Low quality links
Over optimized anchor text
Keyword stuffing
Penguin likes
Natural links
Contextual thematic links
Diversified anchor textThis is unacceptable
PENGUIN RECOVERY (orca technique by
Certified LRT Xpert, Bartosz Góralewicz)
NATURAL LINKS VS UNNATURAL LINKS
PATTERNS TO WATCH OUT Not indexed domains
Dangerous domains (Malware, Malicious or Virus)
Weak domains
Link networks
Article Directory Links
Spammy forums
Location problems
GOOGLE DOES NOT DO WHAT GOOGLE SAYS- Nofollow links- 302
HOW TO PROTECT YOUR SITE? Continuous monitoring Link alerts
ONGOING CLEANUP, DISAVOW AND OUTREACH
ONGOING CLEANUP, DISAVOW AND OUTREACH
ONGOING CLEANUP, DISAVOW AND OUTREACH
ONGOING CLEANUP, DISAVOW AND OUTREACH
ONGOING CLEANUP, DISAVOW AND OUTREACH
ONGOING CLEANUP, DISAVOW AND OUTREACH
SUCCESS STORYRick Lomas:www.foldingbikeguide.co.uk
SUCCESS STORYMarc Enzor:www.geeks2you.net
SUCCESS STORY
www.elikarealestate.com/
SUCCESS STORYDarryl Coombeshttp://www.webseo.co.za/
SUCCESS STORYDarryl Coombeshttp://www.webseo.co.za/ Marc Kenigsberghttp://bitcoinchaser.com/
SUCCESS STORY
…
BAD LINK BUILDING STRATEGIES Buy Links
Free Directories
Forum/Blog Spamming
Link Swaps
Guest blogging
Syndication (widgets, themes, infographics)
BAD LINK BUILDING STRATEGIES Buy Links
BAD LINK BUILDING STRATEGIES Free Directories
BAD LINK BUILDING STRATEGIES Forum/Blog Spamming
BAD LINK BUILDING STRATEGIES Link Swaps
BAD LINK BUILDING STRATEGIES Guest blogging
BAD LINK BUILDING STRATEGIES Syndication (widgets, themes, infographics)
LINK BUILDING STRATEGIES
Common backlinks
Link juice thief
Missing links
Competitors strongest links with low risk
WRITE GREAT CONTENT! Other people are far more likely to link to your website if it offers great
content, particularly if that content is unique.
BUYING LINKS? Should I Buy Links To Improve
Google Rankings?
SHORT ANSWER – NOT IF THEY LOOK LIKE PAID LINKS!
Problem is – Link Sellers Are Rarely Discreet
CONSEQUENCES OF NON-DISCRETION
ASK FOR LINKS!It's OK to ask for links -- if you do it the right way.
DO SOMETHING NEWSWORTHY! This is the most important thing to do, but it's also the hardest way to earn
links
Press releases are still important, but they're more useful for spreading the word about something important your company did -- such as hiring a noted executive, releasing a new product or embarking on a charitable endeavor.
CONVERT NON-LINKING BRAND MENTIONS INTO LINKS
With some good PR follow up you can usually convert that into a ‘link’ and add some extra value to the piece they have written, so everyone wins.
COMMON BACKLINKS
LINK JUICE THIEF
MISSING LINKS
COMPETITORS STRONGEST LINKS WITH LOW RISK
SEO TIPS! Fresh content can help improve your rankings.
Check for canonicalization issues
Think social
Be different!
SEO is not a one-shot process.
FRESH CONTENT Add new, useful content to your pages on a regular basis. Content
freshness adds relevancy to your site in the eyes of the search engines.
DON’T BE OBSESSED WITH PAGERANK! It is just one isty bitsy part of the ranking algorithm. A site with lower PR
can actually outrank one with a higher PR.
CHECK FOR CANONICALIZATION ISSUES
Check for canonicalization issues – www and non-www domains. Decide which one you want to use and 301 redirect the other to it.
THINK SOCIAL! Social media is important. Build an online community where links back to
your site are discussed and shared amongst external stakeholders (your site's users and potential users).
BE DIFFERENT! Diversity is the key to success for your website to be high scoring. Be
different from what others do.
SEO IS NOT A ONE-SHOT PROCESS!!! The search landscape changes daily, so expect to work on your
optimization often.
THANK YOU FOR YOUR TIME
CONTACT US
http://www.linkdetox.com
http://www.linkresearchtools.com
http://helpdesk.linkresearchtools.com
QUESTIONS?