Link Building BasicsDejan Petrovic, Director

Gday Sir/Madam,Were an SEO company from [you know where] and can get your website on the first page of Google for. Manual Directory Submission Service Article Writing and Article Submission ServiceBlog Comment Posting ServiceSocial Network BookmarksForum Postings ServicesAnd other useless rubbish

Gday Sir/Madam,Were an SEO company from [you know where] and can get your website on the first page of Google for. Manual Directory Submission Service Article Writing and Article Submission ServiceBlog Comment Posting ServiceSocial Network BookmarksForum Postings ServicesAnd other useless rubbish

Its all about links!Ranking FactorsHow to get linksLink building ideas

Ranking FactorsRelevanceSearch for cars brings car related websites ImportanceHow to sort all 1,000,000,000 car websites?

Ranking Factors: RelevanceTechnical AspectsHow search engines read your siteAccess, navigation, text, images, flash, frames, image descriptions

ContentHow search engines interpret your siteWriting language, use of phrases, industry jargon, phrase research

Ranking Factors: ImportanceReputation & TrustWho links to your site?Your friends Facebook profile VS Stanford Particle Accelerator Lab

ContextHow others link to you?Content type, link type (anchor text), site topic and relevance

What links should I get?Get links from reputable and trusted websites that are in some way associated with your activities or where linking seems appropriate and relevant.Examples of trusted domains:Reputable businesses, Universities, Schools, Associations, Organisations, Government

Link Anatomy & Flow of Link Juiceanchor text

Link = Vote (PageRank, Link Juice)Link Voting = Non-egalitarian voting systemAnchor Text = Target Link ContentSITE ASITE B

Link Anatomy & Flow of Link JuiceOrdinary Links & Strong Links

SITE ASITE BSITE C

Link Anatomy & Flow of Link Juice

Number of outgoing links affects the link value.SITE ASITE BSITE CSITE DSITE F

Link Anatomy & Flow of Link Juiceanchor text

Nofollow = No trust = No voteMETA, robots.txt, linkSITE ASITE B

How to get good links?Learn more about your existing links Google Webmaster Tools:Your website on the webLinks to your siteAnalyse anchor text

How to get links?

Your Current LinksOh, nice!

Why did these people link to me?Analyse and understand your linksDiscover most linked contentFind new link opportunities and ideasForm new partnerships and alliancesFix wrong links (more about that later)

Who links to my competitors?Yahoo & Googlelink:http://www.mycompetitor.com.auAdvanced Tools (example: seomoz.org) Discover new link opportunities Understand your competitors strengths

Self-Generating LinksLink to us page:Encourage linking to your site.Take control of how people link to you.Make it easy for people to do so. Social media sharing within content Useful Tools / Templates / Resources Link Bait MaterialExample: Steps on how to do up your tie

Easy Link BuildingDirectories (DMOZ, Yahoo, BOTW)PR & Article Hosting (PR Web, Ezine Articles)Join Industry Associations & Memberships (AMIA)Profile Pages (LinkedIn)Blogging & Social Media Participation Tips:Unique content on each new resource2000 directories, how good can they be?

Link Building IdeasNon-competing businessesLawyer in Sydney & Lawyer in MelbourneHotel booking & Tour guides Hosted content or functionalityAvoid links_9.html and resources_020.php pages (spam!) Business partners & alliancesProduct or service suppliersWeb design company (portfolio page)Your office space / building complex CustomersIncentivise: Offer discount and extras to linking customersShare: Customers like to brag about recently purchased productCelebrate: Happy customer testimonials

More Link Building IdeasPositive Reviews, Feedback and Testimonials Include someones research in your contentand tell them about it (Example: http://GiantStars.de) Incorrect links or no links on brand and contentclick here, read more (should be main phrase)www.yourwebsite.com.au and yourwebsite.com.auwww.yourwebsite.com.au/deleted_page.html

Creative Link ExamplesBusiness DirectoryEncourages customers to link back to their listingProvides easy to copy link code to do so

Currency Exchange WebsiteProvides real-time currency graph widgetCustomers embed code in blogs

Finally: Theory in Practice

Number of Links: 2000. No improvement.Competitor links: 20-100 in average.New links: 7Time: 3 monthsPosition: #1 Conclusion: Link Quality, Trust & Relevance

Times Up

Any Questions?

Presentation by Dejan Petrovicwww.dejan.com.au