Link Building Basics

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Link Building Basics

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Transcript of Link Building Basics

Page 1: Link Building Basics

Link BuildingBasics

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 Link Building is as important as ever

- Penguin and Panda are anti-spam updates- Automated link building is dead

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Quality over quantity

- Link directories and link exchanges are the dinosaurs of the SEO world- Webmasters must earn good links

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What makes a good link?

- Search engines see links as votes for your content- What kind of voter do you want to attract?

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Links should be relevant

- Relevant means more than just in the same niche- Seek links on pages that you know readers of your site will like

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Links should be on content-rich pages

- A single link in a long list is not valuable- Good content adds context to your link

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Target links that will attract clicks

- Do not put search engines first- Aim to reach users and the search engines will find you

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 Never buy links

- Google is clamping down on 'Links for PageRank'- If the seller is caught, your links will be worthless

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 There are many ways to get links

- Guest blogging. Infographics.- Press releases. Sponsorship.

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Give people a reason to link to you

- Be newsworthy- Be awesome

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