Link Building and SEO Skills for 2010

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SEO and Link-Building Techniques for 2010

Thursday, January 14–2010 1 PM EDT

Speaker: Rand Fishkin, CEO, SEOmoz.org


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Rand Fishkin, CEO, SEOmoz.org

Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he co-authored the Art of SEO from O'Reilly Media and was named

among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been written about it in The Seattle Times, Newsweek and the NY Times among others and keynoted conferences on search around the world.

He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.

http://www.seomoz.org/

http://www.artofseobook.com/

http://images.businessweek.com/ss/09/04/0421_best_young_entrepreneurs/6.htm

http://seattletimes.nwsource.com/html/businesstechnology/2003980298_brier29.html

http://www.newsweek.com/id/51362

http://www.nytimes.com/2008/04/17/fashion/17SKIN.html?ref=business


SEO and Link-Building Techniques for 2010

Thursday, January 14–2010 1 PM EDT

Speaker: Rand Fishkin, CEO, SEOmoz.org


Content in this Webinar

• Long-Term vs. Short-Term Links• Strategies for Link Building w/ Viral-Targeted

Content• Incenting Your Audience to Create Links for You• Scalable Partnerships & Licensing• Manual Link Acquisition Opportunities


Long-Term vs. Short-Term Links


Short-Term Link Value

• Real-time links (Twitter & Facebook)• Social news links (Digg, Reddit, Delicious)• Manipulative tactics engines may devalue• New/emerging sites that may falter/disappear


Long-Term Link Value

• Links on trustworthy web pages that stick around• Blogs, forums, news & content sites• Established partners, customers, personal sites• Content licensers & re-publishers


Polling Question 1

All websites benefit from link building; what I need to learn next is: a) how to get more links myself b) how to get better links myself c) how to hire a good link building company d) how to generate viral marketing for generating inbound links e) how to out-link bigger budget competitors


Link Building w/ Viral Targeted Content


Linkbait & Viral Campaigns


Why do People Link to Content?


It Evokes a “Need to Share” Emotion

Anger ExcitementPride Surprise

Envy Citation Thoughtful Confusion


Link-Targeted Content Process


Make it Easy to Share


Examples of Successful Viral Content

http://www.boston.com/bostonglobe/ideas/CIA_illusion/



http://learn.genetics.utah.edu/content/begin/cells/scale/



http://blog.okcupid.com/index.php/2009/09/14/online-dating-advice-exactly-what-to-say-in-a-first-message/


Polling Question 2

How do you manage your site’s SEO? a) In-house SEO team b) In-house SEO person c) Use an SEO company d) I work for an SEO company


Incenting Your Audience to

Create Links for You


Links via Embedded Content


Give Your Users Ownership


Give Them an Ego Boost


Give Them Badges!


Scalable Partnerships & Licensing


Content, Technology & API Licensing


Partnerships, Exchanges & Trades


Examples


Manual Link Acquisition Opportunities


Manual Link Submissions/Requests


Choose Sites that are High Value


Make the Links Natural

Contributed design!

SLIDE MASTER – COVERPAGE

For more information, visit us at www.seomoz.org

All Content and Intellectual Property is under Copyright Protection, SEOmoz 1996-2008


Questions?

http://www.verticalmeasures.com/

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Next SMN webcast – January 19th, PPC Testing & Optimization 2010: Best Practices

Link Building and SEO Skills for 2010

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