LINGUARAMA Global Communication Skills

linguarama www.linguarama.com

marcus evans linguarama Language Training for Professionals

Global Communication SkillsSpecialist Group Programmes 2014

Function-specific English language courses for:

PROFESSION SPECIFIC AREASn Marketingn Lawyersn Legal Draftingn Project Managementn Key Account Managementn Corporate Communicationsn Human Resourcesn Assistants/Secretariesn Chief Financial Officersn Financen Purchasingn International Sales and Sales Managementn International Auditorsn Medical Professionalsn Diplomats and Public Service Officials

BUSINESS COMMUNICATION SKILLSn Writing Skills n Meetings and Negotiationsn Presentationsn Professional Telephoning and Email Writingn Effective Networking

INDUSTRY SPECIFIC TOPICSn The Energy, Oil and Gas Industriesn The Insurance Industryn The Pharmaceutical Industry

Why should you attend?In today’s global economy, multi-national companies continue to expand theirexposure through complicated and diverse marketing campaigns. To be successful,marketing strategies need to be tailored to a global marketplace as well as having toreflect differences in local markets. As a result, marketing campaigns require a muchhigher degree of international co-ordination to ensure that corporate, product andbrand values are seamlessly aligned. Considering that many campaigns are planned,co-ordinated and even launched in English, it is becoming imperative for InternationalMarketers to have a strong grasp of Marketing-related English. From planningcampaigns to negotiating supplier contracts, excellence in English has become an invaluable skill.

Turning Theory into PracticeKey in our series of Specialist Group Programmes, this course encourages participantsto share ideas and experiences in order to facilitate the development of communicationskills in relevant marketing situations and contexts. The programme will be basedaround the needs of the participants, developing language skills through discussion,role-plays, presentations, vocabulary development, language analysis, negotiationpractice all in the context of the core functions of a Marketing Professional.

Practical language skills will be developed in the following contexts:

Understanding the Language of Marketingn Discussing the marketing mixn Applying a marketing processn Designing a marketing plann Analysing strategies and objectivesn Conducting market research

Knowing the Customern Examining positioning strategiesn Evaluating customer researchn Drafting consumer questionnairesn Understanding the consumern Discussing trends in B2B & B2C

The Use of English in Marketing Communicationsn Assessing the use of English in advertisingn Discussing sales performancen Writing promotional copyn Analysing the role of direct marketingn The language of e-marketing

Conducting Effective Marketing Campaignsn Presenting a marketing campaign to clients and stakeholdersn The language of persuasionn Evaluating campaign results

Analysing Marketing Case Studiesn Coca Colan Dr Martensn The Coffee Companyn Presenting your company case studies

Functional language n Debating marketing and brand trends n Negotiating with clients, suppliers, stakeholdersn Facilitating meetings effectively

Benefits to you:n Improving your English language skills in a variety of marketing contexts n Developing your ability to communicate technical marketing terminology

in Englishn Benchmarking your knowledge with other marketing professionalsn Improving the skill and speed at which you read marketing documentsn Discussing marketing case studiesn Perfecting your skills in presenting marketing campaigns in English to be more

persuasive and effectiven Building on your skills in designing marketing plans and campaign documents

in Englishn Increasing your confidence when dealing with clients, suppliers & colleagues

in English face-to-face, on the phone or in writingn Fast tracking the development in your overall language ability

Who should attend:Marketing professionals working in international marketing consultancies or multi-national companies, who deal with international clients or collaborate on marketingcampaigns with colleagues in English.

Location: Stratford-upon-Avon - 5 day course, Monday – FridayCourse Starting Dates: 10/02, 07/04, 21/07, 18/08, 15/09, 24/11Course Fee: €1775Enrolment Fee: €135

English for Marketing


Why should you attend?In todayÛs globalised marketplace, companies are increasingly working internationally.Exposure to foreign legal systems and legislative processes is becoming commonplaceand international lawyers are now required to communicate successfully in Englishusing the appropriate legal language and terminology. Due to the international nature of legal work, a lawyerÛs ability to understand and communicate complicated legalprocesses and legislation in English is an invaluable skill providing a competitiveadvantage when operating in an international environment.

Turning Theory into PracticeKey in our series of Specialist Group Programmes, this course encourages participantsto share ideas and experiences in order to facilitate the development of communicationskills in relevant Legal situations and contexts. The programme will be based aroundthe needs of the participants, developing language skills through discussion, role-plays, presentations, vocabulary development, language analysis, negotiation practiceall in the context of the core functions of a Legal Professional.


Understanding the International Legal Systemsn The background of the English legal systemn Developing presentation skills to present core concepts of your countryÛs

legal systemn Understanding English terminology within the judicial system

Fundamentals of English in Contractsn Understanding the nuances of English in contractsn Principles of drafting contractsn Applying the appropriate contractual termsn Interpreting English legal contracts n Using and understanding legal collocationsn Successfully drafting contract clauses in Englishn Negotiating contract terms in English

Developing English Writing Skills in Documentsn Applying appropriate English in written letters of advicen Mastering the correct functional languagen Examining forms of advice and recommendationn How to maintain consistencyn Maximising the effect of concise Englishn Recognising the merits of archaic vs modern language

Discussing Case studiesn Examples of language used in breach of contractn Focus on property disputes

Legal Language in Practicen Approaching the distribution agreementn Actively addressing the property dispute

Examining Authentic Casesn Experiencing a visit to Old Bailey or Royal Courts of Justicen Conducting active analysis of casesn Analysing and debating written judgements

Language Developmentn Correct use of job-specific vocabularyn Grammar reviewn Developing your fluencyn Accurate reading comprehension of case studies & legal drafts

Benefits to you:n Improving your English language skills in a variety of legal contexts n Developing your ability to communicate technical legal terminology in Englishn Benchmarking your knowledge with other legal professionalsn Improving the skill and speed at which you read legal documentsn Discussing case studies and presenting cases in English to be more persuasive

and effectiven Building on your skills in drafting legal letters, contracts and reports in Englishn Increasing your confidence when dealing with clients & colleagues in English

face-to-face, on the phone or in writingn Fast tracking the development in your overall language ability

Who should attend:Lawyers working in international law firms or multi-national companies who dealwith international clients or discuss legal issues with colleagues in English. Lawyersmoving into roles involving work on an international basis.

Location: London - 5 day course, Monday - FridayCourse Starting Dates: 03/02, 17/03, 28/04, 12/05, 20/10, 17/11Course Fee: €1775Enrolment Fee: €135

English for Lawyers



English for Legal Drafting

Why should you attend ?Traditional legal language has developed in such a way that most legal documentsare incomprehensible to laymen and sometimes even to qualified lawyers. There arenow, however, moves to reform legal language in order to make legal writing clearerand to make legal documents more useful to clients and colleagues. Non-lawyersexpect to be able to understand what they sign and judges criticise and penalise poordrafting. This course aims to show that it is possible to express and explain complexideas and arguments simply and clearly.

Turning Theory into PracticeThis course looks at how legal English has developed in the past and at the currentefforts to improve and simplify it. It encourages participants to analyse their ownwritten work and helps them to improve their writing in terms of structure, style,grammatical accuracy and choice of vocabulary. The programme will be basedaround the needs of the participants, through a series of written tasks, with regularfeedback and discussion of current trends in legal drafting.

The course will focus on the following areas:

The structure of a typical commercial contractn Layout and designn Standard clausesn Use of bullet points and tabulation n Provisos

Punctuation for legal draftingn Capital lettersn Commas, colons and semi�colons

Grammar of contract draftingn Standard word ordern Nouns instead of verbsn Use of modal verbsn Overuse of the modal verb ÚshallÛn Prepositions

Clarityn Paragraph and sentence lengthn Negative structuresn Elegant variationn Wordiness and redundancy

Contract Vocabularyn Fixed Collocationsn Differences between American and British English

n Use of Connectorsn Antiquated wordsn Common legal pairingsn Foreign wordsn Legalese and jargon

Benefits to youn Improving the speed and skill with which you

draft legal documentsn Making your documents more user friendlyn Expanding your range of typical contract vocabularyn Benchmarking your knowledge with other

professional lawyersn Individual feedback on your specific drafting

Who should attend ?n Lawyers from law firmsn Lawyers from international legal departmentsn Paralegalsn Legal assistantsn All those involved in the drafting and amending of legal contracts

Location: Linguarama London, in the heart of the CityDuration: 3 day course, Monday - WednesdayTimes: 09.15 – 12.15 and 13.45 - 17.15Course Starting Dates:10/03, 19/05, 13/10

Group size Maximum 4Fee: €1775

Please note:This course can be provided as Individual Training.A tailored course can also be delivered in– house at yourcompany premises. Please ask for details

English for Project Management


Why should you attend?In todayÛs global economy, the responsibility for managing complex projects and/orbecoming integrated into departmental or cross-functional project teams increasinglymeans working with spoken and written English. Project managers need the ability tocommunicate confidently with and understand colleagues, clients, suppliers andstakeholders at all levels of project responsibility. An understanding of the Englishlanguage relating to project management theory, methodology and application istherefore essential.

Turning Theory into PracticeKey in our series of Specialist Group Programmes, this course encourages participantsto share ideas and experiences in order to facilitate the development ofcommunication skills in relevant project management situations and contexts. Theprogramme will be based around the needs of the participants, developing languageskills through discussion, role-plays, presentations, vocabulary development, languageanalysis, and frequent group and individual feedback - all in the context of the corefunctions of project management.English for Project Management is designed to develop and practise the languageand skills required to manage projects in an international business context. There willbe a focus on delivering the English language skills necessary for peoplemanagement in order to ensure successful control and delivery of projects. Thecourse is driven by practical experience and relevant industry case studies making ourEnglish for Project Management training dynamic and applicable.


Methodologies, tools and techniques of managing a projectn English for Effective planning and realistic schedulingn Understanding project control and reporting systems in Englishn Applying English to appropriate project management methodologies and

techniques n Using English to provide clear roles, responsibilities and accountabilitiesn English in change control n Network Diagrams

Effective Communicationn Project reporting in Englishn English for managing and informing internal and external parties involved in the

project – clients, committees, boards and sponsorsn Language for meetings and negotiationsn Language for presenting informationn Using English to communicate with remote teams

The Principles of Project Managementn Discussing what constitutes a project and what makes a successful projectn Setting clear project objectives, goals and specifications in Englishn Using English to improve your contribution and effectiveness within a project team n Understanding why projects so often fail

Managing the Peoplen Building and managing successful project teams and working relationships in

Englishn Discussing and defining the role and skills of the project leadern Language for motivation and for creating and contributing to a positive team

culturen Delegating with confidence in Englishn The language of managing conflict and difficult situationsn Planning and contributing to effective meetings in Englishn Developing your language and interpersonal communication skills

Language developmentn Grammar clinicn Tense Reviewn Project management vocabulary review n Fluency development

Benefits to you:n Improving your English language skills in a variety of project management contextsn Developing your ability to communicate technical project management

terminology in Englishn Benchmarking your knowledge with other project managersn Discussing case studiesn Increasing confidence when using English n Fast tracking the development of your overall language abilityn Developing language skills applicable across functions and responsibilities and key

to the progression of your career

Who should attend:Project Managers wishing to improve their English in order to communicateeffectively with clients, suppliers and colleagues in English face to face, on the phone or in writing.

Location: Cheney Court - 5 day residential course, Monday - FridayCourse Starting Dates: 17/02, 12/05, 20/10, 01/12Course Fee: includes full board accommodation at our Residential Training Centre Cheney CourtEnrolment Fee: €135

Why should you attend?In this rapidly changing market place, it is essential for companies to acquire andthen retain the clients that are most important to them. Key Account Managementand the development of key accounts is vital to an organisationÛs success. Very oftenkey account management involves multiple relationships with people of differentnationalities: English is the key language for creating and maintaining long-termbusiness relationships.

Turning Theory into PracticeOne of our Specialist Group Programmes, ÚEnglish for Key Account ManagementÛencourages participants to develop their language skills by sharing ideas andexperiences in relevant key account management contexts. The course will be basedaround the needs of the participants, developing language skills through discussion,role-plays, presentations, vocabulary development and language analysis all withinthe context of key account management.


What is Key Account Managementn The profile of a key accountn Selling and account management – the difference n Role and responsibilities of the account managern Identifying key accounts

Customer Profile and Positionn Understanding customer needsn English for asking appropriate questionsn Techniques for effective information gathering in English

Planning a Key Account Strategyn Carrying out a SWOT and PESTLE analysis of your key account n Carrying out a SWOT and PESTLE analysis of your competitorsn Looking at where major areas of impact can be addressedn Differentiating your offer

Relationship Managementn Influencing and negotiating with multiple contactsn Networking with your accountn English for effective meetingsn English for effective presentationsn Giving advice and making recommendations

From Relationship to Partnershipn Communicating effectively with key accountsn English for socialisingn Cultural considerationsn Forecasting and predictingn The elements of persuasion

Teamwork to Support Key Accountsn Planning how to support your key accountsn Identifying and overcoming internal barriers that prevent qualityn Motivating staff with a positive team culture

Benefits to you:n Improving your English language skills in a variety of key account management

contextsn Developing your ability to communicate effectively and persuasively with key

accountsn Benchmarking your knowledge with other key account managersn Discussing and sharing experiences and strategies with other professionalsn Building on your skills in presentations, meetings and negotiationsn Increasing your confidence when dealing with clients and colleagues in Englishn Fast tracking the development in your overall language ability

Who should attend:Professionals involved in the development and management of key accounts, whodeal with international clients and who wish to advance their practical Englishlanguage skills in a key account management context.

Location: Stratford upon Avon – 5 day course, Monday - FridayCourse Starting Dates: 24/02, 05/05, 07/07, 11/08, 08/09, 13/10, 01/12Course Fee: €1775Enrolment Fee: €135

English for Key AccountManagers


Why should you attend?In a competitive global marketplace and in the face of increasing business pressures,it has never been more important to communicate effectively with external andinternal audiences. Successful communications are increasingly central to themanagement of an organisationÛs reputation in all its forms. TodayÛs communicationsprofessionals and PR managers increasingly need to be able to use spoken andwritten English competently and confidently. Whether it is to explain ideas andstrategies to stakeholders or to bring staff onboard through a period of change,excellent English skills allow you to communicate directly with your audienceensuring maximum impact for your message.

Turning Theory into PracticeKey in our series of Specialist Group Programmes, this course encourages participants to develop their language skills in relevant corporate communications and PR situations and contexts. The interactive programme is designed to develop and practise the language and skills required to communicate effectively in a range of international business contexts. Our highly experienced trainers ensure that the programme will be based around the needs of the participants, developing language skills through vocabulary development, language analysis, grammar reviews, discussion, role-plays, presentations and frequent group and individual feedback.


The Key to Effective PR and Communication Programmes in Englishn How to organise and clarify your message in Englishn Using English language persuasively with colleaguesn Discussing how to identify your key audiences and understand their needsn Using English in the media

Developing Corporate Communicationsn Discussing the elements of a corporate communications programmen Dealing with the press in Englishn Role-playing interviews in specific situations e.g. disaster / recovery / crisisn Analysing case studies

Effective Media Relationsn Understanding the media and their needsn Taking control of media situations and interviewsn The key to writing and presenting successful press releases

Crisis Managementn Anticipating and handling issues and situations in Englishn Crisis and issues management in Englishn Improving external relations and enhancing your organisationDs reputation

Practical Applicationn Filmed role plays with analysis and feedback assessmentn Applying your knowledge through practical case study analysisn Building skills to gain the most from effective media relationsn Individual and group feedback

Language Developmentn Vocabulary for Corporate Communicationsn Grammar clinicn Tense Reviewn Fluency development

Benefits to you:n Improving your English language skills in a variety of corporate communications

and PR contextsn Discussing the communication strategy-building process with other professionals

and how you can apply it to your communication scenarios n Increasing confidence when using spoken and written English n Improving key English skills to gain the most from effective media relationsn Benchmarking your knowledge with other project managersn Developing practical corporate communications tools that you can immediately

use in all aspects of your rolen Practising applying your skills with feedback from our trainers and your peersn Fast tracking the development of your overall language ability

Who should attend:Those with responsibility for planning and executing corporate communications and PR campaigns and who wish to advance their practical English language skills in acorporate communications environment.

Location: Cheney Court - 5 day residential course, Monday – FridayCourse Starting Dates: 17/03, 02/06, 04/08, 06/10, 17/11Course Fee: includes full board accommodation at our Residential TrainingCentre Cheney CourtEnrolment Fee: €135

English for CorporateCommunications


Why should you attend?In todayÛs globalised marketplace, companies are increasingly looking to improve the efficiency of core HR practices right across the spectrum. Recruitment andretention processes; talent management; training and development processes; theseareas are becoming more and more centralised. To facilitate this change, HRProfessionals not only need to become skilled at understanding all HR processes, theyneed to understand how to communicate specific HR terminology and methodologyin effective business English.

Turning Theory into PracticeKey in our series of Specialist Group Programmes, this course encourages participantsto share ideas and experiences in order to facilitate the development of communicationskills in relevant Human Resources situations and contexts. The programme will bebased around the needs of the participants, developing language skills throughdiscussion, role-plays, presentations, vocabulary development, language analysis,negotiation practice all in the context of the core functions of an HR Professional.


Understanding the Role of HRn The concept of the company organigram in Englishn Facilitated discussion about place and role of HR in your company/countryn Staff planning n Succession planning

Enhancing Recruitment Processesn Advertising for maximum ROI accurately in Englishn Establishing objectives and pre-planningn Identifying the best candidates through effective CV screeningn Interviewing approaches and techniques: recruitment, exit interviews

and critical incidentsn Establishing terms and conditions of service in Englishn Introducing successful Induction processes

Achieving an Empowered and Motivated Workforcen Improving staff motivation through effective use of appraisal systemsn Conducting constructive appraisal interviewsn Constructing staff development plansn Negotiating performance based salaries: the win-win scenarion Providing 360° feedback for maximum effectn Using Emotional intelligence in conflict managementn Conducting targeted employee surveys

Successful employment practicen Analysing cultural aspects of employmentn Assessing the challenges of employing globallyn Determining conditions of servicen Formulating employment contracts in Englishn Monitoring employeesÛ conduct

Implementing Corporate Wide Training Strategiesn Conducting corporate needs analysisn Developing a strategic corporate wide training plan in Englishn Developing a consultancy approach to sell the strategy in the organisationn Implementing the strategyn Applying project management tools for planning

The Art of Downsizing/Rightsizingn Managing change and resistance to changen Developing consultation processes and collaborative relationshipsn Handling the redundancy process

Mergers and Acquisitionsn Identifying corporate culturen What to do when cultures clashn Successfully integrating HR processes and systemsn Introducing job rotation

Language developmentn Grammar reviewn Tense reviewn Vocabulary developmentn Language for meetings and negotiationsn Persuading, presenting, negotiating, questioning techniques, influencing skills,

expressing opinions

Benefits to you:n Improving your understanding of all HR processesn Developing your ability to communicate technical HR terminology in Englishn Benchmarking your processes with other HR professionalsn Advancing your English oral and writing skills in expressing business arguments

in an HR contextn Fast tracking the development in your overall language ability

Who should attend:HR Professionals needing to improve their ability to communicate in English on HR related issues and needing to develop a better understanding of HR terminologyin English for improved results.

Location: Cheney Court – 5 day residential course, Monday - FridayCourse Starting Dates: 13/01, 24/02, 28/04, 09/06, 30/06, 04/08, 18/08, 08/09,29/09, 27/10, 17/11, 01/12 Course Fee: includes full board accommodation at our Residential TrainingCentre Cheney CourtEnrolment Fee: €135

English for HR


English for PAs and Secretaries


Why should you attend?In todayÛs business world, where even small companies are working internationally,the role of Personal Assistant/Secretary requires the ability to communicate effectivelyin English, either internally with colleagues or externally with clients or suppliers.Increasingly there is a need for Personal Assistants and Secretaries, who are in chargeof their managerÛs agenda, to be able to make arrangements, organise meetings,write emails and letters, take minutes – all in English, the language of internationalbusiness. They need to communicate with colleagues, clients and suppliers in Englishwhich is clear and well-structured. Improving your communication skills in English willenable you to perform your role more effectively and to help your colleagues moreefficiently.

Turning Theory into PracticeKey in our series of Specialist Group Programmes, this course encourages participantsto develop their language skills in situations and contexts relevant to theirprofessional work. The programme will be based around the needs of theparticipants, developing language skills through practical application, vocabularydevelopment, language analysis, active listening practice, relevant role-plays andfrequent group and individual feedback. Participants will also discuss the CulturalAspects of their roles and of dealing with people from many nationalities.


The Role of the PA/Secretaryn Defining and developing the role of the PA/Secretaryn Describing the most important challenges & how to overcome themn Planning for development

Effective Communicationn Interacting with othersn Defining and developing the role of the PA/Secretaryn Relevant vocabulary for different company functions (HR/Finance etc)n Making plans and diary arrangements

Dealing with visitorsn Welcoming, Introductions and Greetingsn Making small talkn Checking and clarifying arrangements

Organising a conference or eventn Planning the event n Writing to participants and delegatesn Circulating informationn Collating requirementsn Clarifying requirements – ordering equipmentn Dealing with the Venue – precise and clear instructionsn Complaints and apologies

Communicating in writingn Emails and short notesn Formal and informal lettersn Report writingn Diplomatic languagen Clarity and concisenessn Summarising and concludingn Taking minutes of a meeting n Writing up the minutes

Telephoningn Simplicity and clarityn Pronunciationn Making suggestions and proposalsn Taking notes and messagesn Using your voice effectively

Practical applicationn Relevant role-plays and practice n Individual and group feedbackn Sharing ideas and experiences with othersn Discussion of Cultural factors when dealing with other nationalities

Benefits to you:n Improving your English language skills in contexts relevant to your rolen Recognising the key functions of your rolen Receiving individual feedback on your language skillsn Perfecting your skills in English to be more effective and efficient in your jobn Building on your skills in preparing meetings, business trips, conferences

and other events n Increasing your confidence when using English with visitors and colleaguesn Fast tracking the development in your overall language ability

Who should attend:Personal Assistants and Secretaries who need to improve their English skills to workmore effectively and efficiently in an international environment.

Location: Stratford-upon-Avon – 5 day course, Monday - FridayCourse Starting Dates:20/01, 17/03, 14/04, 26/05, 07/07, 4/08, 15/09, 13/10, 10/11Course Fee: £1775Enrolment Fee: £135

Location: London – 5 day course, Monday to FridayCourse Starting Dates: 06/01 10/02, 10/03, 07/04, 19/05, 16/06, 14/07, 11/08,08/09, 06/10, 03/11, 01/12Course Fee: €1775Enrolment Fee: €135


English for ChiefFinancial OfficersWhy should you attend ?TodayÛs Chief Financial Officer (CFO) is at the heart of a modern organisation. Therole of the CFO is central to the day-�to-�day successful operation of the company.Financial skills and analytical capabilities remain fundamental requirements of theCFOÛs role. Following the credit crunch and the financial downturn, however, thenew CFO has had to learn a new set of skills and gain fresh insights into a range ofother more general company functions – such as strategic and operational riskmanagement, information, integration and strategy development. Thus the role ofCFO carries a heavy responsibility. Not only is it in charge of the financial well�beingof the company, but it has increasingly also become the natural home of other moregeneral and challenging subjects, such as corporate social responsibility andsustainable development.

Turning Theory into PracticeFluency and accuracy in the English language is now a basic requirement, especiallyfor senior partners, directors, managers and upwardly mobile staff in anyinternationally focussed company. In addition, CFOs must be capable of performingextremely well in a number of internal and external settings. Board level interactions,handling senior colleagues, dealing with shareholder questions, learning to tellconvincing stories about your companyÛs successes and the challenges of the sectorin which it operates, dealing with the media – these can now all be essentialfunctions for the CFO.

Practical language skills will be developed in the following contexts.

Understanding the role of the CFO

n The role of the CFO, and the relationship with the CEO, the Board andshareholders. Presenting to investors and other stakeholders

n Supporting the management team in the development of strategy. n Managing company processesn Financial managementn Risk: identifying, recording and mitigating riskn The relationship with government and regulatorsn The changing role of the CFO

Buying and selling companiesn Mergers and Acquisitionsn Post�merger integration: common pitfallsn The role of banks and other professional institutionsn Valuation methodsn Writing your Information Memorandum

Company startupsn Raising financen Dealing with the entrepreneurn Sources of finance: angel investors, Private Equity, bank loansn Writing your prospectus

Pure finance functionsn Reporting: management accounting/financial accountingn Annual reports including company statements:

P&L account (income statement); balance sheet; cash�flow statementn The annual budget roundn Managing the budgeting process (internal negotiation)n Internal reportingn Capital expenditure

Commercial functionsn Supplier/Supply chain managementn Contracting specialist functionsn Outsourcing company operationsn Project appraisal: break�even models, IRR models, hurdle rates

Sustainability and Corporate Socialn Responsibilityn Understanding national and international requirementsn Trends in legislation

Media relationsn Handling a press or TV interv iewn Telling a convincing story of your companyÛs successes

Who should attendn Senior professionals currently in a CFO positionn Senior professionals preparing to move into a CFO positionn Board level professionals or senior managers wanting to understand more about

the finance and risk functions in a variety of organisations Benefits to youn Improving your English�language performance by building confidence and skillsn Simulating advanced professional situations, such as Board‐level discussions, client

negotiations,interviewingn Developing and consolidating financial language and terminology common in

finance and general management functionsn Reflecting on, and practising, discussions with internal and external partnersn Benchmarking your knowledge with other senior professionals

Location: London – 5 day course, Monday - FridayCourse format: This course is available in two formats

1 Group Training on Specific dates: Maximum Group size 4Course Starting Dates: 19/05, 28/07, 20/10Fees: €1775 per week plus €135 enrolment

2 Tailored Individual Training: One - to - one trainingThis course will include the elements above but will befocused on the specific areas relevant to the participant

Course Starting Dates: courses can start on any MondayFees: €3395 per week plus €135 enrolmentAccommodation: we can recommend hotels near the London training centre

Please note: This course can also be delivered in‐houseat your company premises. Please ask for details.

Why should you attend?In today's global economy, multi-national companies manage assets and financialresources worth billions. As the global economy diversifies, so companies need tobecome more effective in managing the financial health of subsidiaries in diverse andcomplex international markets. In addition, global investors carefully analyse quarterlyfinancial reports and companies who communicate improved performancesuccessfully can expect further investment. As the global economy increases itsreliance on English as the global language of finance, so CFOs, Financial Controllersand Financial Directors need to master their understanding of written and spokenEnglish within the context of their roles. Whether it is handling major shareholdersand investors or addressing the financial media at results time, excellence in Englishhas become an invaluable skill.

Turning Theory into PracticeKey in our series of Specialist Group Programmes, this course encourages participantsto share ideas and experiences in order to facilitate the development of communicationskills in relevant financial situations and contexts. The programme will be basedaround the needs of the participants, developing language skills through discussion,role-plays, presentations, vocabulary development, language analysis, negotiationpractice all in the context of the core functions of a Finance Professional.


Understanding the Vocabulary of International Financen Successfully presenting the business accountsn Understanding the framework of the business cyclen Describing accurately financial trendsn Assessing terminology associated with bad debt and debt recoveryn Analysing the vocabulary of recession and its implicationsn Comparing American vs. British terminology – common mistakesn Discussing currency variations and forms of money

Reporting Successfullyn Understanding the correct use of English within financial reportsn Drafting emails and letters to reflect financial eventsn Discussing the terminology of takeovers and mergersn Examining examples of company reports

Applying Role Playsn Mastering the language of persuasionn Expressing strong opinions and recommendationsn Successfully addressing Risk

Describing Company Performancen Comparing Company performance quarter to quartern Describing and presenting company performance to investors and median Successfully addressing the future – financial uncertainty & financial projectionsn Discussing the regulatory environment

Language Developmentn Finance Specific Vocabularyn Grammar clinicn Complex pronunciationn Reading and interpreting the financial pressn Perfecting the language of lobbying and persuasionn Developing effective written English

Benefits to you:n Improving your English language skills in a variety of financial contexts n Developing your ability to communicate technical financial terminology in Englishn Benchmarking your knowledge with other finance professionalsn Improving the skill and speed at which you read financial documentsn Discussing financial case studiesn Perfecting your skills in presenting financial reports and information in English

to be more persuasive and effectiven Building on your skills in drafting financial letters, emails and reports in Englishn Increasing your confidence when dealing with clients & colleagues in English

face-to-face, on the phone or in writingn Fast tracking the development in your overall language ability

Who should attend:Financial professionals working in international consultancies, audit firms or multi-national companies, who deal with international clients or discuss financial issueswith colleagues in English. Financial professionals responsible for presenting financial information to international investors and the financial press.

Location: London – 5 day course, Monday - FridayCourse Starting Dates: 10/02, 17/03, 12/05, 23/06, 21/07, 13/10, 24/11Course Fee: €1775Enrolment Fee: €135

English for Finance


Why should you attend?The role of purchasing makes a positive contribution to any organisation.Increasingly, as purchasing becomes an international function, the role of Englishbecomes more vital. This programme has been designed to enhance participantsÛabilities to communicate in English in essential purchasing situations usingappropriate, clear and accurate English. It has been created specifically to meet theneeds of all those involved in purchasing at all stages of the process.

Turning Theory into PracticeOne of our series of Specialist Group Programmes, this course encouragesparticipants to share ideas and experiences in order to develop theircommunication skills in relevant situations and contexts. The programme will bebased around the needs of the participants, developing language skills throughdiscussion, role-plays, presentations, vocabulary development and languageanalysis in relevant business contexts.


Business skillsn Presenting and explaining pivotal aspects of the purchasing role and key

processesn Negotiating more effectively using a variety of negotiation tools in English n Forecasting future demand and making predictions about trendsn Making sense of financen Fluency practice and vocabulary developmentn Feedback on accuracy and pronunciation

The purchasing role within organisationsn Purchasing modelsn Indirect/direct purchasingn Purchasing/procurementn Changing trends

Competitionn Global factorsn Competitive advantages

Price and costn Influencing factorsn Outsourcing

Purchasing processn Various stages of the purchasing process including analysis of theoretical models

of purchasing

Relationship managementn Communicating effectively with business partnersn Understanding and evaluating needs of suppliers, buyers, and internal customers

of the purchasing functionn Negotiating more effectively in Englishn Analysing and measuring performance

Making sense of financen Financial and budget considerationsn Forecasting future trends

Benefits to you:n Improving your English language skills in contexts relevant to your role in

purchasing and procurementn Developing your ability to communicate information across sectors in Englishn Benchmarking your knowledge with other purchasing professionalsn Discussing case studiesn Building on your skills in presenting technical information and negotiating more

effectively in Englishn Increasing your confidence when dealing with clients and colleagues in Englishn Fast tracking the development in your overall language ability

Who should attend:Purchasing and procurement professionals working in international roles or multi-national companies

Location: Stratford upon Avon – 5 day course , Monday - FridayCourse Starting Dates: 17/02, 28/04, 28/07, 06/10, 17/11Course Fee: €1775Enrolment: €135

English for PurchasingManagers


English for InternationalSales and SalesManagementWhy should you attend?Few businesses can survive without an effective, highly-motivated sales force with professional sales people driving sales and experienced management leading them forward. With increasing globalisation, sales forces and management must operate across national and cultural boundaries often using English as the common communication tool. It is increasingly important for sales professionals to be able to understand and communicate sales specific information with colleagues, clients and prospective clients using clear and effective business English.

Turning Theory into PracticeThis course encourages participants to develop their language skills in situations and contexts relevant to their professional work. The content will be based around the needs of the participants, developing language skills through language analysis, roleplays and practice situations, vocabulary development and group and individualfeedback. Practical language skills will be developed in the following contexts:

Understanding the Language of Salesn Discussing the structure, roles and responsibilities of the sales forcen Characteristics of successful sales personneln Cross cultural differencesn Prospecting and pipeline managementn Features vs. Benefitsn Matching the sales cycle to the buying cycle

Effective Communicationsn English language for sales meetingsn Product presentations in Englishn Asking and answering questions effectivelyn Language of agreeing, disagreeing, persuading and influencingn Objection handlingn Negotiating with prospects

Telephone skillsn Calling prospectsn Using your voice effectively n Simplicity and clarity

Language Developmentn Sales/Marketing specific vocabulary developmentn Grammar reviewn Fluency developmentn Pronunciation

Benefits to you:n Perfecting your skills in English to be more persuasive and effective in sales contextsn Developing your ability to communicate sales information in Englishn Developing your ability to communicate your sales proposition both internally and

externallyn Sharing ideas with other professionalsn Fast tracking your overall English language abilityn Increasing your confidence when dealing with clients & colleagues in English

face-to-face, on the phone or in writingn Improving your English language skills for greater success in sales meetings and

negotiationsn Individual and group feedback on your language skillsn The opportunity for sales role-plays and practice with other sales professionals

Who should attend:Sales staff, sales managers and directors who wish to improve their English languageskills in the context of sales.

Location: London - 5 day course, Monday - FridayCourse Starting Dates: 07/04, 16/06, 06/10, 10/11Course Fee: €1775Enrolment Fee: €135


Effective English forInternational Auditors


Why should you attend?The role of the international auditor, internal or external, has never been moreimportant. The ability to communicate successfully in English in order to understand,question, explain, discuss, warn, advise and report effectively is crucially importantwhen you are dealing with colleagues, suppliers or clients.

If you want to express yourself more rapidly, clearly, diplomatically and precisely, theEffective English for Auditors course is for you.

Following the recent compliance reforms, the world of auditing has changed rapidly.Recent international corporate scandals and financial failures have highlighted theimportance of the auditing process. To maintain a competitive edge in the currenteconomic downturn, multi-national companies need to:1. lower the costs of their operations2. deliver greater value to their customers.

The global economy is now reliant on English and, to help clients achieve theirobjectives, auditors need to ensure that they understand written and spoken Englishand that they can convey their meaning clearly and efficiently.

Turning Theory into Practical Language SkillsOne of our successful series of Specialist Group Programmes, this Effective English forAuditing course will boost your ability to understand and participate in discussionsand meetings about recent developments in the field of audit.

You will be encouraged to share your ideas and experiences of international auditwith participants from other countries and countries. The course will be designedaround the specific needs and objectives of each group, so that you will extend yourrange of relevant language.

We will develop your language skills for practical use through discussion, role plays,presentations, vocabulary development, language analysis and negotiation practice, allin the context of the core functions of an international auditor. Areas covered include:

Understanding the Vocabulary of International Auditn Auditing Principlesn International Standards of Auditingn Sarbanes-Oxley Reportingn Business Risk Managementn Corporate Fraudn Mandatory and Voluntary Disclosuren Challenges Facing Auditors in the IT Environmentn Corporate Governance and Ethical Standards

Reporting Successfullyn Examining Company Reportsn Reporting Standardsn Writing Clear and Concise Audit Reportsn Drafting Emails and Letters to advise on Best Practice

Applying Role Playsn Questioning and Discussing Results and Performancen Advising and Warning on Controls and Processing Systems Weaknessesn Analysing and Presenting Cost Saving Opportunitiesn Adopting Principles and Tools to drive Cost Reductions and Process Improvements

Company Performancen Describing Company Structuren Analysing and Presenting Financial Statementsn Reporting on Company Performancen Measuring Audit Processes against Best Practice

Language Developmentn Audit Specific Vocabularyn Grammar Clinicn Complex Pronunciationn Reading and Interpreting the Financial Pressn Perfecting the Language of Advising, Warning and Recommendingn Developing Effective Written English

Benefits to Youn Improving your English language skills in a variety of audit contextsn Developing your ability to use audit terminology in Englishn Benchmarking your knowledge with other auditorsn Improving the skill and speed with which you read financial documentsn Discussing and exchanging opinions on audit case studiesn Perfecting your skills in presenting financial reports and information in Englishn Expressing yourself more persuasively and effectivelyn Building on your skills in drafting financial letters, emails and reports n Increasing your confidence when dealing with clients and colleagues n Sounding more credible when communicating face-to face, on the phone or in writingn Accelerating the development of your overall communicative competence

Who should attend?Internal or external auditors in multinational companies, audit firms, internationalconsultancies and organisations who deal with international clients or colleagues andwho need to communicate more effectively on financial and management issues.

Location: London - 5 day course, Monday – FridayCourse Starting Dates: 28/04, 09/06, 01/09, 03/11Course Fee: €1775Enrolment Fee: €135


English for MedicalProfessionalsWhy should you attend?When it comes to practising medicine or nursing in English, Medical professionalsoften have concerns about lacking English language skills hampering their ability tocommunicate effectively with their patients. Our course has been designed with thesupport of medical professionals (both practising doctors and nurses) and addressesthe question of effective, confident communication with patients, fellow doctors andpractice managers and staff.

Turning Theory into PracticeOne of the Linguarama series of Specialist Group Programmes, this courseencourages participants to share ideas and experiences in order to develop theircommunication skills in relevant situations and contexts. The programme will bebased around the specific needs of the articipants, developing language skillsthrough discussion, role-plays, presentations, vocabulary development and languageanalysis in professional contexts. Practical language skills will be developed in thefollowing contexts

Professional skills n First contacts, putting the patient at ease; Asking questions (medical history)n Checking and clarifying (symptoms/diagnosis)n Giving advice, reassuringn Explaining processes and procedures clearly (treatment plans)n Using colloquial termsn Understanding different accents, talking to non-native speakers of Englishn Dealing with difficult patientsn Giving bad newsn Accent reduction (clarifying pronunciation errors) where necessary

Vocabulary developmentn Anatomy, health, illnessn Prescription/medicationn NHS – healthcare in the UKn Healthcare systems in other countriesn DoctorsÛ surgeries/hospitalsn Private medical caren Modern medical practice in my countryn General practice and responsibilities

Language developmentn Fluency practice and vocabulary developmentn Focus on effective communication between yourself and patients,n Discussing issues with practice management and staffn Feedback on accuracy and pronunciation

Cultural skillsn Cultural factors in treating patientsn Culture and behaviourn Recognising our own culturen Adapting our behaviourn The cultural iceberg

Benefits to youn Improving your English language skills in contexts relevant to your role

within medicinen Benchmarking your knowledge with other professionalsn Discussing case studiesn Building on your skills in presenting specific cases in Englishn Increasing your confidence when dealing with patients or practice/hospital

management or staff in Englishn Fast tracking the development in your overall language ability

Who should attend?n Medical professionals who need to improve their Englishn Medical professionals who plan to work internationallyn Medical professionals who use English regularly in their workn Medical professionals who are planning to move to English speaking countriesn Medical professionals who are involved in international working parties and

research groups

Location: Linguarama Training Centre Stratford upon Avon Course: 5 day course, Monday – FridayCourse starting dates: 17/02, 24/03, 05/05, 16/06, 07/07, 01/09, 13/10, 10/11,01/12Course Fee: €1775Enrolment: €135

English for Government,Public Bodies and Diplomats


English is a key international language for inter-governmental relations, for NGOsand for public bodies of many different types. The ability to contribute to meetingsand debates, chair meetings, persuade people to your point of view is an essentialtool for Diplomats, Government Representatives, Members of Parliament, CivilServants and those on international working parties – among many others.

Who is this course for?n Diplomatic personneln Government employeesn International agency staffn Those working in international diplomacyn People engaged in international working partiesn Those on fact-finding toursn All those working internationally in the public or NGO sector

Why should you attend?This course will enable you to take part in meetings, discussions, debates, workingparties and information exchanges with confidence, fluency and persuasiveness. Theprogramme will develop language skills through discussion, role-plays, presentations,vocabulary development, language analysis and frequent group and individualfeedback. There will also be many opportunities to participate in discussions anddebates with other professionals.

Aims and benefits of this programmen To be more confident when using English in a diplomatic setting in order to help

create a professional representation of your organisation, party or countryn To develop the language to chair, participate in and conduct meetings and

discussions in an international environmentn To be able to use more appropriate diplomatic language during negotiations,

especially when resolving conflictn To build on vocabulary used when discussing trade, business, economics, current

and foreign affairsn To make clearer, more effective speeches and presentations on a wide range

of topicsn To develop language used when socialising and entertaining foreign guestsn To write clear and concise emails

The course will include topics from the following areas and will be based on theneeds of the participants of each group.

Effective communicationn Reporting back to colleagues with descriptions of complex international issuesn Introducing yourself, your function, your targetsn Describing the role and scope of your organisation, political group or

working partyn The language and procedures of meetingsn Taking part in complex negotiationsn Language for presenting informationn Reporting adverse events, asking about implications, giving advicen Introducing yourself, your function, your targets

International meetingsn Formal / Informal meetingsn Chairing a meetingn Preparing opening statementsn Asking for inputn Giving opinionsn Listening to detailed discussionsn Responding to questions and suggestionsn Making effective speeches

International negotiationsn Preparing your opening statementn Stages of a negotiationn Establishing your parametersn Agreeing and disagreeingn Making offers and suggestionsn Understanding each otherÛs positionn Red lines and compromisesn Reaching agreement

International presentationsn Preparing your contentn Planning your presentationn Understanding your audiencen Dealing with questionsn Handling negative reactionsn Closing and summarising

Written communicationn Reading complex reports in Englishn Reading for gistn Writing emails – formal and informaln Summarising and reviewing

Outside the formal workplacen Welcoming guestsn Introductions and greetingsn Hosting major eventsn Socialisingn Networkingn Small talk

Language developmentn Grammar clinicn Tense reviewn Vocabulary buildingn Fluency developmentn Building listening skills

Benefits to you:n Improving your professional English skills through discussing relevant,

challenging topicsn Developing your ability to participate in complex and detailed discussions

in Englishn Benchmarking your knowledge with other professionals from the same fieldn Discussing relevant, challenging case studiesn Increasing your confidence in Englishn Developing language skills which could be key to career progression

Location: Cheney Court – 5 day residential course, Monday – FridayCourse starting dates: 24/03, 14/07, 20/10Course Fee: including full board accommodation at our Residential Training centreCheney CourtEnrolment: €135

Why should you attend?As companies and organisations increasingly need to communicate effectively acrossinternational borders the requirement for precise and effective written communicationgains increasing importance. Staff at all levels need to improve their written skills toensure their communication is clear, precise, consistent and correct. Emails, businessletters, financial reports and memos need to convey their message and meaningclearly and efficiently.

Turning Theory into PracticeOur Specialist group Programme “Writing Skills in English” encourages participantsto look at their written work and helps them to improve their techniques in terms of expression, tone, formality and style. The programme will be based around theneeds of the participants, developing language skills through a series of writing tasksencompassing a range of appropriate styles, tone and register. There will be regularfeedback on each participant’s work and opportunities to revise and improve their output.

Analysing “Writing Skills”n Discussing a variety of stylesn Exploring different registersn Analysing specific documentsn Spoken vs. written languagen Understanding tone and register

A Model for Writing Englishn Clarityn Concisenessn Correctnessn Consistencyn Cohesion

Functional EnglishLooking at the functions regularly used in business letters and reports eg.n Making referencen Using polite phrases and transition markersn Making recommendationsn Focusing attentionn Offering assistance

Creating a Cohesive documentn Referring to other documentsn Signposting and emphasis markersn Ensuring consistency

Using plain Englishn Making your document more modern and up-to-daten Avoiding archaic phrases and contentn Ensuring clarity in style

Language Developmentn Specific writing techniquesn Accuracy in both spoken and written Englishn Grammar clinicn Reading skills to improve awareness of tone and style

Benefits to you:n Improving your English language writing skills in a variety of contextsn Developing your awareness of different types of documentsn Becoming aware of appropriate tone, style and register for a range of applicationsn Improve the speed with which you produce written documentsn Increasing your ability to ‘self-correct’n Providing you with practical tools to help you to continue to improve your

writing skills after the programmen Fast tracking your overall language abilityn Increasing your confidence when writing reports, emails and business-

related documents

Who should attend:This programme is for staff working in an international environment who have to deal with documents in English and have to write reports, letters and emails;professional staff responsible for providing information and ideas to their colleaguesand clients in a clear, effective and unambiguous format. Participants will generallyhave a good standard of English, approximately Linguarama Level 2.0 or above.

Location: Stratford-upon-Avon – 5 day course, Monday - FridayCourse Starting Dates: 06/01, 27/01, 17/03, 12/05, 14/07, 25/08, 27/10, 15/12Course Fee: €1775Enrolment Fee: €135

Writing Skills in English


Why should you attend?In todayÛs global economy virtually all key roles within an organisation require theability to communicate effectively in Meetings and Negotiations, either internally withcolleagues or externally with clients or suppliers. Increasingly there is the need for thiscommunication to be in English, the international language of business. It is importantto be able to communicate with colleagues, clients and suppliers in English which isclear, well-structured and persuasive. Effective English in Meetings and Negotiationshas become an invaluable skill.

Being aware of the cross cultural aspects of International Meetings and Negotiations is also a vital factor in being successful. Understanding, managing and agreeing theexpectations of participants will contribute to the success of a meeting.

Turning Theory into PracticeKey in our series of Specialist Group Programmes, this course encourages participantsto develop their language skills in situations and contexts relevant to their professionalwork. The programme will be based around the needs of the participants, developinglanguage skills through practice Meetings and Negotiations, vocabulary development,language analysis, active listening practice, extensive role-plays and frequent group andindividual feedback. Participants will also discuss the Cultural Aspects of meetings andtheir expectations of how meetings work and the associated decision-making process.


The Role of Meetingsn Analysing cross-cultural aspectsn What should the meeting achieve?n Evaluating what makes a successful Meetingn Golden rules for success

Preparing the meetingn Preparatory documentationn Establishing aimsn Key principles and stagesn Agreeing the outcomen Defining your bottom line

The Language of Meetingsn Opening and closing meetingsn Agreeing and disagreeingn Clarifying your position and asking for clarificationn Interrupting and dealing with interruptionsn Active listening skills – tone and meaningn Non-verbal communication – body language

Chairing a meetingn Managing the processn Dealing with conflictn Using diplomatic languagen Challenging and defending an opinionn Summarising and concluding

Negotiationsn Applying the golden rules of negotiationn Phrases used in negotiationn Setting parametersn Making concessionsn Assertion vs aggressionn Proposing and bargaining

Practical applicationn Role-plays and practice negotiationsn Individual and group feedbackn Recording for self-assessmentn Discussion of inter-cultural factors

Benefits to you:n Improving your English language skills for greater success in meetings

and negotiationsn Recognising the key stages of a negotiationn Individual feedback on your language skillsn Perfecting your skills in English to be more persuasive and effectiven Building on your skills in preparing for the meeting and anticipating

the language necessaryn Increasing your confidence when using English with clients and colleaguesn Increasing your awareness of working successfully in a cross cultural environmentn Fast tracking the development in your overall language ability

Who should attend:Professional and business people who need to use English in international meetingsand negotiations and wish to do so more effectively and persuasively.

Location: Cheney Court - 5 day residential course, Monday – FridayCourse Starting Dates: 06/01, 27/01, 17/02, 03/03, 24/03, 07/04, 05/05, 26/05,16/06, 07/07, 28/07, 11/08, 01/09, 22/09,13/10, 03/11, 24/11, 08/12Course Fee: includes full board accommodation at our Residential TrainingCentre Cheney CourtEnrolment Fee: €135

English for Meetings and Negotiations


English for Presentations


Why should you attend?In todayÛs global economy many different business roles within an organisation requirethe ability to communicate information and ideas successfully and persuasively inEnglish in a wide variety of contexts and situations. Increasingly there is the need tocommunicate this information in English to an international audience. It is importantto be able to communicate formally with colleagues, clients and stakeholders inEnglish which is clear, well-structured and persuasive. Making effective presentationsin English has become an invaluable skill.

Turning Theory into PracticeKey in our series of Specialist Group Programmes, this course encourages participantsto share ideas and experiences in order to facilitate the development of presentationskills in situations and contexts relevant to their professional work. The programmewill be based around the needs of the participants, developing language skillsthrough practice presentations, vocabulary development, language analysis, groupdiscussion and frequent group and individual feedback – all in the context of themaking professional presentations.


Understanding Presentationsn Defining and re-defining the objectives of presentationsn Looking at key components of successful presentations n Evaluating what makes a successful presentation – planning, structure, delivery?

Knowing your audiencen Who are you presenting to? How do you establish rapport?n What are their expectations?n What do they already know?n Anticipating audience reaction and planning your response

Preparing a presentationn Establishing and conveying your messagen Organising content – writing scripts, editing material and using notes

to emphasise key pointsn Preparing visuals – content, design, clarityn Signposting stagesn Managing your presentation time effectivelyn Cross-cultural check list – taking into account cultural differences

Delivering the Presentationn Analysing verbal and non-verbal contributionsn Improving your confidence and stancen Fine tuning your body languagen Delivering effective introductionsn Being persuasiven Creating an impactn Emphasis, repetition and softeningn Adopting clear and concise Englishn Signposting language n Pronunciation and voice workn Articulation, intonation and stress when presenting in Englishn Referring to visualsn Making recommendations

Advanced Presentation techniquesn Triplingn Using rhetoricn Exploiting contrast

Ending the Presentationn Effective endingsn Summarising and concluding

Dealing with questionsn Establishing rapport – how to maintain attention and interest n Survival tactics – handling interruptions and objectionsn Techniques for dealing with difficult questions n Clarifying and rephrasing

Practical applicationn Regular mini-presentationsn Individual and group feedbackn Video-recording and playback for self-assessmentn “ Watch and analyse – Discuss and improve”

Benefits to you:n Improving your English language and Presentation skills in a relevant contextn Benchmarking your skills with other professionalsn Individual feedback on your presentation skillsn Perfecting your skills in presenting in English to be more persuasive and effectiven Building on your skills in designing and preparing presentations tailored

to your audiencen Increasing your confidence when presenting to clients, colleagues and

stakeholders in English in a variety of scenarios: sales presentations, boardmeetings, conferences, committees

n You leave the course with a check list to help you continue self-evaluation and improvement

n Fast tracking the development in your overall language ability

Who should attend:Professional and business people who need to present information in English and wish to do so more effectively and persuasively.

Location: London - 5 day course, Monday - FridayCourse starting dates: 20/01, 03/03, 07/04, 26/05, 07/07, 04/08, 29/09, 27/10,24/11Course Fee: €1775Enrolment: Fee €135

Location: Cheney Court - 5 day residential course, Monday - FridayCourse Starting Dates: 10/02, 10/03, 21/04, 12/05, 30/06, 21/07, 25/08, 22/09,10/11, 15/12Course Fee: includes full board accommodation at our Residential TrainingCentre Cheney CourtEnrolment: Fee €135

English for ProfessionalTelephoning and Email WritingWhy should you attend?Time poor professionals need to be able to ensure that their messages, whether delivered by telephone or Email, can be delivered quickly and understood clearly.In order to do this, you need to ensure a high level of language knowledge and akeen awareness of the culture of the person you are communicating with. In todayÛs world this is more challenging and more important than ever.

This highly practical English course is designed to provide you with the language, techniques and confidence to write effective emails and communicate effectively by telephone. This turns complex, time consuming tasks into straightforward, enjoyable activities

Turning Theory into PracticeOne of our successful series of specialist group programmes, the professional telephoning and Email writing course writing course enables participants from allareas of business to develop their ability to talk on the telephone and writing skillsfor emails.

For the Email content, participants will be given a pre-course writing task and the course will then be tailored to deal with their specific needs and priorities. Participants will look at the principles of effective writing, be provided with standard phrases to enable them to write more accurately and efficiently and then put the principles and language into practice during targeted writing tasks.

The telephoning component of the course will focus on cultural differences in communication and look at standard phrases to use on the telephone, together with strategies for checking and clarifying, interrupting and dealing with interruptions. This will be followed by practical telephone role plays and individual feedback.

Core subject areas will include:n Key functional language for Emails and telephoningn Diplomatic and persuasive languagen Vocal clarity and impactn Review and consolidation of grammatical accuracyn The Principles of effective writing: clarity, conciseness, consistency, cohesion,

correctness and courtesyn Strategies for developing effective listening skillsn Cultural awareness: the UK and the international context

The pre-course writing task will activate language and prepare you for your course.Relevant learning and continuing-to-learn strategies introduced throughout the course will maximise your progress before, during and after your course. Suitabletailored and published materials will be used, with recommendations for self-studymaterial.

Benefits to you:n Making telephoning and emailing in English simpler and more productiven Increasing your range of functional language for emails and telephoningn Improving your English language skills in contexts relevant to your rolen Developing your ability to write clearer and more concise emails more quicklyn Practising work-related language through relevant role-playsn Increasing your confidence when dealing with clients and colleagues in English in

face-to-face and telephone situationsn Fast tracking the development in your overall language abilityn Improving your self-correction techniques

Who should attend?This course is ideally suited to those professionals who need to write Emails, communicate by telephone and take part in conference calls on a regular basis in the work-place.

Location: London and Stratford Upon Avon – 5 day course, Monday – FridayCourse starting dates:London: 24/02, 02/06, 08/09Stratford: 07/04, 14/07, 20/10Course fees: €1775Enrolment fee: €135


Why should you attend?Building meaningful, worthwhile, long-term relationships is the key to successfulbusiness. Who you know can be as important as what you know. This is whynetworking skills are so important. By improving your ability to network effectivelyyou will create a pool of contacts (customers, suppliers, peers and mentors) that youcan call upon to make your business run more smoothly. The skills you will developon this course will help you to build good relationships with your colleagues andexisting clients as well as help to expand your list of contacts.

People like to do business with people they trust and even in this electronic age thereis still no substitute for meeting someone face to face. We will give you clearguidance on how to use English effectively in order to establish new long-termcontacts. The skills you develop here will enable you to network effectively in a rangeof situations from dinner parties to conference coffee breaks, from chance meetingswith influential people to networking online, from “ breaking the ice” in meetings tostarting negotiations effectively.

Turning Theory in PracticeThis course encourages participants to develop their language skills in situations andcontexts relevant to their professional work. The programme will be based aroundthe needs of the participants, developing language skills through language analysis,role-plays and practice situations, vocabulary development and group and individualfeedback.

Practical language skills will be developed in the following contexts.

The principles of networkingn Make the first minute countn Ask the right questions to get the information you need to start building

relationshipsn “ Work the room”n Build extensive, long-lasting relationshipsn Create strategies for following-up contacts n Network onlinen Entertain contactsn Break the ice and building rapport in meetings n Convince people to your way of thinking in negotiations

Effective communicationn Develop interpersonal communication skills - including an introduction to NLPn Explore the form and significance of diplomatic languagen Raise awareness of intercultural communicationn Establish a good rapportn Expand range of English expressions used for a variety of networking situations

including initiating and ending conversations, exchanging business cards etcn Develop strategies for dealing with sensitive issues, e.g. overcoming

communication breakdowns or barriers

Language Developmentn Language of suggestion, explanation and persuasionn Diplomatic and idiomatic languagen Polite tense formsn Language of referral and follow-upn Question formation (rhetorical, leading, open and closed)n Effective writing techniquesn Language for meetings and negotiationsn Vocal clarity and persuasive intonation

Benefits to you:n Increase your confidence and perfect the language needed for making small talk,

socialising and networking effectively with business associates from all cultures.n Learn how to follow up business opportunities in a confident and professional

manner.n Develop different strategies to ensure your meetings and negotiations begin and

end effectivelyn Maximise your opportunities to build relationships by analysing what makes an

effective networker, from body language and use of voice to language that youuse.

n Share ideas and experiences with other professionalsn Practise your networking techniques in role-plays with guidance and feedback

from experienced and qualified business trainers.

Who should attend:This course is of interest to all business professionals who need to establish andmaintain business relationships, both within their organisation and outside it. It is ofparticular interest to people who are in client facing and leadership positions. Theskills developed during this course will also be of use to anyone who works as part ofor leads a team.

Location: London 5 day course, Monday - FridayCourse Starting Dates: 24/02, 28/04, 02/06, 14/07, 08/09, 27/10Course fees: €1775Enrolment fee: €135

Effective Networking In English Specialist Coaching For Professionals


Why should you attend?Energy and the oil and gas industry is a key market sector in the globalised economytoday. English is the international language of co-operation throughout large parts ofthe sector. New technologies, climate change, resource depletion, the rapid growthin demand from industrialising countries in Asia, energy security and the liberalisationof markets are all issues which are both widely discussed in society and underpin theframework within which the energy industry operates. This course will give you thelanguage and the confidence, not only to discuss such issues coherently but also tooperate more effectively in your specific role in English.

Turning Theory in PracticeThis course encourages participants from the oil and gas industry to develop theircommunication skills in relevant situations and contexts. The programme will bebased around the needs of the participants, developing language skills throughdiscussion, role-plays, presentations, vocabulary development and language analysisin contexts relevant to the Energy, Oil & Gas sectors.


Understanding the vocabulary of the Energy and Oil and Gas Industryn Power generationn Energy sources (hydrocarbons, renewables, nuclear)n Sectors and marketsn The legislative and governmental frameworkn Competition and deregulation

Oil and Gas Industry Issuesn Environmentn Health and safetyn Sales, marketing and servicen HR (recruitment, secondment, retention, development)n Supply and demand, energy security, strategy

Talking Technicaln Grids, transmission and distributionn Energy efficiencyn Processes and technical issuesn Trends and technological developments

Language Developmentn Fluency and vocabulary developmentn Feedback on accuracy and pronunciation

Business Language Skills for Use in the Oil and Gas Industryn Presenting informationn Forecastingn Describing trendsn Describing processesn Negotiatingn Taking part in meetings

Historical Oil and Gas Case Studyn A detailed analysis of conflict and compromise between industrial and

environmental interests in the oil and gas industry

Benefits to you:n Improving your English language skills in contexts relevant to your rolen Developing your ability to communicate information across sectors in Englishn Benchmarking your knowledge with other oil and gas industry professionalsn Discussing oil and gas industry case studiesn Building on your skills in presenting technical information in English related to the

oil and gas industryn Increasing your confidence when dealing with clients and colleagues in Englishn Fast tracking the development in your overall language ability

Who should attend:Energy industry professionals working in oil and gas Industries in internationalenvironments or multi-national companies, who deal with people from all over theworld, whether clients or colleagues in English

Location: London and Stratford-upon-Avon – 5 day course, Monday - FridayCourse Starting Dates:Stratford-upon-Avon: 20/01, 24/03, 09/06, 04/08, 08/12London: 17/02, 28/04, 07/07, 01/09, 03/11Course fees: €1775Enrolment fee: €135

English for the Energy,Oil and Gas Industry


English for InsuranceProfessionals

Why should you attend?With the recent consolidation of the insurance industry, it is a more international sector than ever. This means that those who wish to excel in insurance fields need to have English language skills of the highest quality in order to meet client expectations.

This highly practical Insurance English course is designed to meet your insurance language and communication needs. The course will give you the language and the confidence to operate more effectively in your specific role in English as well as allowing you to develop your insurance specific vocabulary, ability to deliver presentations and effectively meet the needs of your English speaking clients.

Turning Theory into PracticeThis course encourages participants from the Insurance Industry to develop their communication skills in relevant situations and contexts. The programme will be based around the needs of the participants, developing language skills through discussion, role-plays, case studies, presentations, vocabulary development and language analysis in contexts relevant to the Insurance Industry.

The programme is flexible and tailored to the specific personal/ organisational needs of each client. However, core subject areas for the Insurance English course will include:

n Key insurance language and terminology n Business communication skills specific to your positionn Tools for effective written communication n Discussion of current and relevant insurance topics and issues to build fluency

and confidence in speakingn Strategies for developing effective listening skillsn Review and consolidation of grammatical accuracyn Vocal clarity and impact inputn A broader knowledge of the workings of the London market

You will prepare a presentation on your role and your companyÛs role in theinsurance industry as a pre-course task, which will allow you to demonstrate the level of English you already have and prepare you to study. Relevant learning and continuing-to-learnstrategies are introduced throughout the course, allowing you to maximise your progress before, during and after your course. Suitable tailored and published materials will be used throughout your course, with recommendations for self-study material.

Benefits to you:n Increasing your understanding and accurate use of insurance English termsn Improving your English language skills in contexts relevant to your rolen Developing your ability to draft clearer and more concise reports and other documentsn Practising work-related language through relevant role playsn Increasing your confidence when dealing with clients and colleagues in English in

face-to-face and telephone situationsn Benchmarking your knowledge against other insurance industry professionalsn Fast tracking the development in your overall language ability n Improving your self-correction techniques

Who should attend?This Insurance English course is ideally suited to insurance professionals who require a tailored insurance English solution with relevant, interactive practice of insurance business communication skills in small groups of the same level and with shared objectives.

Location: London – 5 day course, Monday to FridayCourse starting dates: 17/03, 21/07, 06/10Course fees: €1775Enrolment fee: €135


English for thePharmaceutical Industry


English for the Pharmaceutical IndustryThe Pharmaceutical industry is an increasingly global business. English is theInternational language for Research and Development, Marketing, Packaging, Salesand Management. The ability to communicate in English in a business context hasbecome an invaluable skill for all levels of management within this global industry.This course is one of a range of 5‐day intensive programmes designed to improveyour ability to communicate effectively in English with colleagues, clients and yourpeer group.

Why should you attend?The course will encourage participants to share ideas and experiences to develop keycommunication skills in relevant management and business situations within aPharmaceutical context. The programme will develop language skills throughdiscussion, role‐plays, presentations, vocabulary development, language analysis andfrequent group and individual feedback. Opportunity will also be given to participatein a discussion forum with other professionals from the same industry.

Methodologies, tools and business processes in the Pharmaceutical Industryn Developing the language needed in the context of drug discovery and drug

developmentn Defining in English the challenges, risk and cost of innovation within the industryn Using English to discuss competition between Pharma companies and the

advantages and disadvantages of “ Me‐too” drugsn Practising the English needed to discuss good pharmaceutical practice including

quality assurance controls, regulatory documentation and audit mechanismsn Building language to discuss issues around applying for drug patents and

patent protectionn Using English to discuss pre‐clinical and clinical trials and testingn Developing vocabulary to discuss mergers, acquisitions and comarketing of drugs

and the controversies behind marketing and lobbying of drugs in general

Effective communicationn Reporting back to colleagues solutions to complex industry issuesn Introducing yourself, your function within the industry and your projectsn Language for meetings and negotiationsn Language for presenting information

Working in the Pharmaceutical Industryn Identifying the constituent parts of the businessn Discussing at the growth of the industry itself in the developing worldn Looking at the challenges to the Industry and the image it has to the outside

world

Managing and working with colleagues at home and across bordersn Discussing standard operational practice and suggesting corrective actionn Asking for and giving opinions, finding solutions and managing disagreementsn Describing a process and getting and requesting informationn Making suggestions in a meeting and responding to questionsn Reporting adverse events, asking about implications, giving advice

Language developmentn Grammar clinicn Tense reviewn Vocabulary buildingn Fluency developmentn Writing emailsn Building listening skills

Benefits to youn Improving your business English language skills while talking about relevant,

challenging topics in your professional arean Developing your ability to participate in complex discussions in Englishn Benchmarking your knowledge with other professionals in the

Pharmaceutical Industryn Discussing relevant, challenging case studiesn Increasing your confidence in Englishn Developing language skills in your profession which could be key to career

progression

Location: Cheney Court – 5 day residential course, Monday – FridayCourse Starting Dates: 03/02, 17/03, 19/05, 21/07, 18/08, 06/10, 17/11Course Fee: including full board accommodation at our Residential TrainingCentre, Cheney CourtEnrolment: €135

LINGUARAMA Global Communication Skills

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Transcript of LINGUARAMA Global Communication Skills