Ling Yeung protfolio

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    31-Mar-2016
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I was responsible for preparing the marketing materials of The Berkeley, Dockling Garden and Preston Pearl Project, Visual Identity Corporation (V.I. Corporation) of AXF Properties Pty Ltd. This included assisting in the creation of brochures, paper advertising, designing templates for corporate stationary and business cards, also assisted with event team in Sales Launch etc. Having gained experience within the companies’ marketing division has improved my design skills and has allowed me to transfer and implement the knowledge and skills gained from university to workplace. I have strong multimedia execution and campaign concept development skills. I am familiar with print-ready preparation including the knowledge of artwork output, paper chosen, PMS colour usage and four colour printing process.

Transcript of Ling Yeung protfolio

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    Ling Yeung Portfolio

    University GraduateMultimedia Degree

    Marketing Execution Experience

  • Visual Identity BookletMerchandiseAdvertisingWebsite

    AXF Group

  • AXF GroupVisual Identity System

    Purpose: New corporate identity, brings the company branding up to a higher professional level.

    Description: This is VI guideline has contained corporate signature, corporate colour control, corporate font, supergraphic usage, stationary template, website template, advertising format and merchandies product etc.

    Application: Adobe Illustrator CS3, Adobe InDesign CS3 and Adobe PhotoShop CS3

  • AXF GroupAXF Website

    Purpose: Delivering a professional corporate image to the open public, the website has been designed within the visual identity guideline.

    Application: Adobe Illustrator CS3, Adobe PhotoShop CS3, Adobe Dreamweaver CS3 and Adobe Flash CS3

  • AXF GroupChristmas Card

    Description: A warm seasons greeting to all database clients. A good networking tool.

    Application: Adobe Illustrator CS4 and Adobe PhotoShop CS4

  • AXF GroupBuilding Product Brochure

    Purpose: To categorize all AXF trading building appliance. This brochure will be presented to board range of potential buyers, including wholesellers, retailers, architects and builders.

    Description: The theme creation, graphic layout design, booklet structured design( product type > price range > brand)

    Application: Adobe Illustrator CS4, Adobe PhotoShop CS4 and Adobe InDesign CS4

  • The Berkeley Development The Berkeley Chocolate Gift

    Description: This is the sweetiest gift is prepared for anyone attended to the project sales launch at the day. This chocolate is costume-designed as the Berkeley logo, its wrapped up a pleasant desgned gift bag.

    Finishing: High 80 mm x 60 mm, Width 15mm, print in matt in CMYK colour

    Application: Adobe Illustrator CS4, Adobe PhotoShop CS4

  • The Berkeley Development Flash Interactive Floorplan(View on http://www.theberkeley.com.au/ff.php )

    Description: Showing level/ apartments on mouse click

    Application: Adobe Flash CS3, Adobe Illustrator CS4 and Adobe PhotoShop CS4

    Stage of the project

    Level and apartments selection

    Individual Floor-Plan

  • The Berkeley Development Chinese Newspaper Advertising

    Purpose: The majority of the potential buyers of this project are Asian, specially Chinese. So we have chosen chinese newspaper as our major media.

    Description: Translate Berkeley sales information into Chinese into Concept creation base on the existing Berkeley branding template.

    Application: Adobe Illustrator CS4 and Adobe PhotoShop CS4

    Asian Executive Managment advertising

  • Dorking Gardens DevelopmentBackground: Dorking Gardens is a 10 town house off-the-plan development

    with English Gardens design theme in mind, located in Box Hill.

    Register webpage(view on http://www.axfgroup.com.au/dorkinggardens/)

    Purpose: The register webpage is created for the sales team to generate sales leads and collecting sales datebase contracts

    Application: Adobe Illustrator CS4, Adobe PhotoShop CS4 and Adobe Deamweaver CS4

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  • Preston Pearl Development Preston Pearl brochure

    Description:

    Finishing: 21 cm x 14.8 cm, print in matt in CMYK colour

    Application: Adobe Illustrator CS4, Adobe PhotoShop CS4, Adobe Indesign CS4

    This is one of the promotioned merchandise for the Preston Pearl project. The brochure included all rendering and some of the life style shot. It was given to the potential buyers and clients.

  • Preston Pearl Development Preston Pearl Chinese newspaper and site board

    Chinese newspaper Site board

    Description:

    Application: Adobe Illustrator CS4, Adobe PhotoShop CS4, Adobe Indesign CS4

    Other promotioned merchandise for the Preston Pearl project.

  • Company BrandingFreelance

  • H & H Real Estate and WLH Property Development branding

    logo

    Business card Letterhead

    Description:

    Application: Adobe Illustrator CS4, Adobe PhotoShop CS4

    It delivers a professional corporate image within clients requirement.

  • Promotion AssignmentAdvertising conceptVector image

    Deakin University(Bachelor of Multimedia)

  • Sony Ericsson k600i4 Promotions project Vector image

    Description: Use Adobe Illustrator as the only tool to draw the subject into a photo-real image. Its a illustration vector practice.

    Description:

    Application: Adobe Illustrator CS2

  • Sony Ericsson k600i4 Promotions project Flyer

    Purpose: The concept strongly presents the USP of subject product, small, slim, with a high resolution camera, so you can catch the sleeping colleague in the meeting without anyone knowing

    Description: Ad concept creation, graphic layout design. This is the second step of this promotions project.

    Application: Adobe Illustrator CS2 and Adobe Photoshop CS2

  • Sony Ericsson k600i4 Promotions project flash Animation advertising

    (http://www.youtube.com/watch?v=KAoLcppmn3I)

    Description:interactive ads, it contained step 1 element (phone vector

    Application: Adobe Illustrator CS2, Macromedia Flash MX