Linear Models of Business Strategies
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LO5: Prepare and submit a project portfolio involving the planning, documentation, testing, management, and presentation of Holistic Problem Solving strategies for a Red Ocean Disruption startup MGTN 917: Non-linear Strategies for Business Success
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Taken a hypothetical FMCG product and strategized its marketing by using the methods of Blue Ocean strategy. This was based upon a simple survey conducted within a size of 50 US women from different color and backgrounds. We discovered why would a product work and what should it be to create a niche market and targeting that market consumers.
Transcript of Linear Models of Business Strategies
LO5: Prepare and submit a project portfolio involving the planning, documentation, testing, management, and presentation of Holistic Problem Solving strategies for a Red Ocean Disruption startup MGTN 917: Non-linear Strategies for Business SuccessHerbaNaturalHerbaNatural is a division of Proctor and Gamble that produces hair care herbal products.t entered !S" #ith its HerbaNatural !ltra Dou$ range of shampoos. HerbaNatural accounts for almost %&' of the compan()s turnover in !S". *he compan( plans to revolutionali+e its mar,et share b( introducing HerbaNatural lo# cost range of herbal shampoos. Research *oolsSample Si+e- .& /omenDemographics0 1aucasian, "frican0"merican, "sian, Hispanics"ge 230.&4ocation0 5a( "rea Data "nal(sis *ools - Pie 1hart Histogram 4i,ert ScaleRan, 1orrelation6uestionnaire Hair Related problem 7*op .8 Hair 4oss9ri++( hairDr( HairSpilt ends4imp hair Reasons the( thin, for hair loss 7*op .81hemicals b( ShampooPollutionHard /aterHair colorStraightening: curling: e$posing to high levels of heatSurvey conducted y a grou! of "uali#ed scientists: T$eir reasons for $air lossHereditar(- .&' cause is geneticall( drivenHormonal factors;edical conditions- *h(roid problem, "lopecia "reota, Scalp infections, other s,in disorders;edications- Due to drugs that the customers have been using 7drugs for 1ancer, "rthritis, Depression, Heart Problems, High 5lood Pressure8Ph(sical :
