Tel: 301-922-9508 Email: chiefmathtutor@gmail ASSOCIATION OF AMERICA
Lindsay A. Curcio Attorney at Law 9508 4 th Avenue Brooklyn, NY 11209 (718) 836-0284 @lindsayvisa.
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Transcript of Lindsay A. Curcio Attorney at Law 9508 4 th Avenue Brooklyn, NY 11209 (718) 836-0284 @lindsayvisa.
Using Social Media in Your Immigration Practice
Lindsay A. CurcioAttorney at Law9508 4th Avenue
Brooklyn, NY 11209(718) 836-0284
@lindsayvisa
Lindsay A. Curcio 2015
TopicsSocial media uses: Advocacy, Marketing, PersonalSocial media and attorney advertisingSocial media in the law firmFacebook, Twitter, YouTube, LinkedIn, Google+,
Instagram, Pinterest, Vine, Snapchat, BloggingCreating shareable contentMetrics and strategic decisionsPrivacy, national security & trendsConsiderations regarding the communication of
client cases in the media
Lindsay A. Curcio 2015
Social MediaFree (in most cases)InteractionCommunicationNetworkingEducationMarketingEntertainment
Lindsay A. Curcio 2015
AdvocacyPotential wide audienceReach public figuresCreate a movementFind others with similar interest
Lindsay A. Curcio 2015
Attorney AdvertisingState ethics rulesIdentify as advertisingIf you only have 1 account
(personal/professional), safest to consider it subject to advertising rules
Adhere to guidelines regarding attorney advertising
Bar association ethics committees may publish ethical guidelines
Lindsay A. Curcio 2015
Social Media, Law Firm VersionName/Handle/PageWhose viewpointDedicated staff?Individual attorneys posting as part of firm or
as individuals
Lindsay A. Curcio 2015
Social Media & The WorkplaceUse of social media by employeesNational Labor Relations BoardOffensive postsDetrimental to businessWho owns followers
Lindsay A. Curcio 2015
LinkedInNetworkingSharing information
Question/Answer avoid creating attorney/client relationship
GroupsCareer and Job Search
Lindsay A. Curcio 2015
FacebookBusiness and personal accountsFriends
Clients and considerationsGroups, public and privatePagesPrivacy Settings
Lindsay A. Curcio 2015
TwitterMicroblogging140 characters#hashtagIt’s “tweet”Retweet Live tweet eventsHave a conversationTime is of the essenceDirect message
Lindsay A. Curcio 2015
BlogsTumblrWordpressYour own websiteCraves contentDisclaimer
Lindsay A. Curcio 2015
You Don’t Have to Be a StarYouTube
channelsInstagramVineSnapchat
Lindsay A. Curcio 2015
Photos & moreInstagramPinterest
Google +
Lindsay A. Curcio 2015
But Who’s Counting?Google AnalyticsBit.lyKloutTrack on your own (likes, shares, follows,
friends)Reaching more people but for what purposeDraw attention to an issueInteraction?Change plan?Determine if a paid post is worth it
Lindsay A. Curcio 2015
PrivacyWho can see what?FollowersPublicFacebook privacy settingsFree wifi, considerationsOther security
Lindsay A. Curcio 2015
Creating ContentGeneral information about immigration
Write an article or postQuestion/answers LinkedInBe wary of creating attorney/client relationship
Recent developments (ex. H-1B season, TPS, DACA)
Immigration ReformProposed legislationSharing/posting newsstoriesPersonal observations (and considerations)
Lindsay A. Curcio 2015
Content & AdvocacyCreate an organizational planWhat will you communicateWhy is it importantWhat do you want to accomplishWho is your audienceTrackResults
Lindsay A. Curcio 2015
Client Stories & Social MediaWhy share?What to shareMethodsAsk firstSimilar concerns when sharing client stories
with major media/reporters
Lindsay A. Curcio 2015
ConcernsIdentityCase informationPhotosAge of client
Children Who has access to the postings
Internet & social media available outside the United States
Posts exist permanently, cached
Lindsay A. Curcio 2015
PermissionDiscuss with client before postingInformed consentRelease
Lindsay A. Curcio 2015
Broaden ReachTeam with a coalition partner (non profit
organization)HashtagsContact politicians directly via social media
Lindsay A. Curcio 2015
Hello, NSAEverybody Googles, even the governmentAdvising clientsUSCIS and Immigration CourtPorts of entryLaptop and cellphone searches
Lindsay A. Curcio 2015
Social Media & National Security Government requests of recordsFirst AmendmentTwitter v. DOJ & FBIForeign Internet Surveillance ActNational Security LetterEU Data Protection
Lindsay A. Curcio 2015
On Your Permanent RecordJon Ronson, How One Stupid Tweet Blew Up
Justine Sacco’s Life, New York Times, February 12, 2015
New horror film: UnfriendedPractical matters: law school admission, bar
admission, job interviews, law practice